YouTube and Universal Music clean up Adam Levine, Lady Gaga and other artists
If you were worried that your kids and their kids will never get to enjoy the music video for the late Tom Petty's "Free Fallin'" in high quality, you can now stop thinking about that and concentrate on more important matters. Google announced yesterday on the YouTube blog that it is teaming up with Universal Music Group to remaster and upgrade some of the most iconic music videos of all time. This includes the 30-year-old Tom Petty video.
According to Google, 100 videos have already been remastered and now offer the highest quality audio and video. Artists in this group include Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, and the aforementioned Tom Petty. Every week over the next year, more videos will be worked on until a total of 1,000 music videos are "painstakingly" remastered to the highest possible standards. The work will be complete by sometime next year.
You'll know which videos have been upgraded because they will have a "Remastered" label in the description and will shift from SD (standard definition) to HD. Besides "Free Fallin'" some of the other videos that have already been upgraded include the music videos for the Beastie Boys’ "Sabotage" and Lady Gaga’s "Bad Romance." Believe it or not, it has been 25 years and 10 years respectively since those two videos were first released.
Google compares these music videos to "priceless paintings or sculptures in museums" noting that even museum quality art needs some TLC every now and then.