Yankee Group: Apple iPhone to pick up U.S. market share in 2013

Yankee Group: Apple iPhone to pick up U.S. market share in 2013
Research firm The Yankee Group is clearly not impressed with the Samsung Galaxy S 4. Saying that the introduction of the next Android flagship smartphone in Times Square was not exciting, the Yankee Group expects that the Apple iPhone will be picking up market share in the U.S. in 2013 at the expense of Samsung. This goes against the conventional thinking that has Apple iPhone owners upset with iOS which has been called stale. Even BlackBerry CEO Thorsten Heins earlier this week chided iOS for being old and lacking innovation.

The Yankee Group was so unimpressed with the Samsung Galaxy S 4 that it said that if Samsung were Apple, the phone would be called the Samsung Galaxy S IIIS. Additionally, in its March 2013 consumer survey, only 15% of those who responded said that they planned on purchasing a Samsung phone in the next 6 months compared with the 40% who said that they are planning on buying an Apple iPhone sometime in the next 6 months. The research firm also notes that Samsung does not seem to be able to command the same brand loyalty as Apple. In another survey, 61% of Samsung owners plan on buying another Samsung device for their next smartphone while 85% of current Apple  owners plan on buying another iPhone when the time comes for the purchase of a new phone.

source: YankeeGroup via AppleInsider

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)
iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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15 Comments

1. wendygarett unregistered

Yeah very convincing articles from the site called APPLEINSIDER :)

4. hung2900

Posts: 966; Member since: Mar 02, 2012

Yes, and I feel rediculous about the term "Galay SIIIs". In fact yhere are more differences of S4 over S3 than iPhone 5 over iPhone 4s. So why they don't call iPhone 5 as iPhone 4s plus or iPhone 4s' ? Then how can this iPhone4s' have a bigger marketshare?

16. -box-

Posts: 3991; Member since: Jan 04, 2012

Article relating to apple written by Alan = ignore, since it is biased in apple's favor.

2. Daftama

Posts: 641; Member since: Nov 03, 2012

Idea was to get ppl from s2 and from other manufacturers to come to samsung not for s3 owners to go to s4...have you seen ces 2013 if not youtube samsung 2013 ces. I understand s4 doesnt live up to the hype since when dis any phone ever did...Sammy has a launch in may than in october for n3 than Galaxy Q next year

3. Eions

Posts: 2; Member since: Mar 19, 2013

The S4 is a slight bump to the S3. Much like the 4s to the 5. But the article is right, I don't think Samsung has the same dedicated fanbase that Apple does. AppleInsider is a great Apple news site though it has some pretty rabid fanboys that reside there.

5. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

gosh, enough.. these companies cant re-invent the wheel yearly. Apple does less than most on a yearly basis but who cares, these phones have hit their peaks, not much else comin our way, ever... really, like what do u all expect yearly? geez :/

7. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Heck ... did the stock price climb up?

8. Timmehor

Posts: 599; Member since: Mar 09, 2013

Apple will probably always rule the US market, its where they are their strongest and the most profitable.

9. BadAssAbe

Posts: 507; Member since: Apr 22, 2011

I find it funny how the iPhone is rated 9/10 yet has more cons than most android phones No Sd Card slot No HD screen No removable battery Must have unique Proprietary USB connector Small screen Huge bezel I haven't even mention the software limits

10. rejaz unregistered

Congradulate samsung! You didn't listen to your customers so listen from others.

11. pwnarena

Posts: 1129; Member since: Feb 15, 2013

it's because there are many android phone makers. they try to kill each other to prove which is the worthy opponent of the iphone.

12. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

i doubt it, iphone is really losing its luster. So many good android phones, z10, and new windows phones coming out.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

So, maybe next time Samsung should make the phone in a triangular shape with 1000 PPI and an 80 map camera front and back with 10GB of RAM? Must be nice for a company to make slight changes to its flagship model, 3 years straight, and still sell it (talking about Apple)....only in America can this happen

14. Canadian_user

Posts: 5; Member since: Mar 20, 2013

Oh come on now...Another example of Apple pulling out one of their marketing companies from their back pocket, trying to convince you that the information is true & non-bias. If Apple isn't trying to sue the competition, their getting their back pocket media companies to write up the smear campaigns instead of listening to what consumer want on their mobile devices. Even the most dedicated Apple fans will look to the competition for their next device if you fail to address IOS short comings (no SD, NFC, removable battery, sharing between devices, limited video formats, tied to itunes for basic file transfer, etc...) that have been around for years.. Apple users will wake up eventually and ask more of their company.

15. Aeires unregistered

According to the chart, only Apple will gain share in the US. Yeah, right. How many people were interviewed for this data to be compiled?

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