Yankee Group: Apple iPhone to pick up U.S. market share in 2013 - PhoneArena

Yankee Group: Apple iPhone to pick up U.S. market share in 2013

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Yankee Group: Apple iPhone to pick up U.S. market share in 2013
Research firm The Yankee Group is clearly not impressed with the Samsung Galaxy S 4. Saying that the introduction of the next Android flagship smartphone in Times Square was not exciting, the Yankee Group expects that the Apple iPhone will be picking up market share in the U.S. in 2013 at the expense of Samsung. This goes against the conventional thinking that has Apple iPhone owners upset with iOS which has been called stale. Even BlackBerry CEO Thorsten Heins earlier this week chided iOS for being old and lacking innovation.

The Yankee Group was so unimpressed with the Samsung Galaxy S 4 that it said that if Samsung were Apple, the phone would be called the Samsung Galaxy S IIIS. Additionally, in its March 2013 consumer survey, only 15% of those who responded said that they planned on purchasing a Samsung phone in the next 6 months compared with the 40% who said that they are planning on buying an Apple iPhone sometime in the next 6 months. The research firm also notes that Samsung does not seem to be able to command the same brand loyalty as Apple. In another survey, 61% of Samsung owners plan on buying another Samsung device for their next smartphone while 85% of current Apple  owners plan on buying another iPhone when the time comes for the purchase of a new phone.

source: YankeeGroup via AppleInsider
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