Yankee Group: Apple iPhone to pick up U.S. market share in 2013

Yankee Group: Apple iPhone to pick up U.S. market share in 2013
Research firm The Yankee Group is clearly not impressed with the Samsung Galaxy S 4. Saying that the introduction of the next Android flagship smartphone in Times Square was not exciting, the Yankee Group expects that the Apple iPhone will be picking up market share in the U.S. in 2013 at the expense of Samsung. This goes against the conventional thinking that has Apple iPhone owners upset with iOS which has been called stale. Even BlackBerry CEO Thorsten Heins earlier this week chided iOS for being old and lacking innovation.

The Yankee Group was so unimpressed with the Samsung Galaxy S 4 that it said that if Samsung were Apple, the phone would be called the Samsung Galaxy S IIIS. Additionally, in its March 2013 consumer survey, only 15% of those who responded said that they planned on purchasing a Samsung phone in the next 6 months compared with the 40% who said that they are planning on buying an Apple iPhone sometime in the next 6 months. The research firm also notes that Samsung does not seem to be able to command the same brand loyalty as Apple. In another survey, 61% of Samsung owners plan on buying another Samsung device for their next smartphone while 85% of current Apple  owners plan on buying another iPhone when the time comes for the purchase of a new phone.

source: YankeeGroup via AppleInsider

Related phones

Galaxy S4
  • Display 5.0 inches 1920 x 1080 pixels
  • Camera 13 MP (Single camera) 2 MP front
  • Hardware Qualcomm Snapdragon 600 2GB RAM
  • Storage 64GB, microSDXC
  • Battery 2600 mAh
  • OS Android 5.0 Lollipop
iPhone 5
  • Display 4.0 inches 1136 x 640 pixels
  • Camera 8 MP (Single camera) 1.2 MP front
  • Hardware Apple A6 1GB RAM
  • Storage 64GB, not expandable
  • Battery 1440 mAh
  • OS iOS 10.x

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless