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BlackBerry CEO Heins: Apple iPhone UI is old, shows lack of innovation

BlackBerry CEO Heins: Apple iPhone UI is old, shows lack of innovation
Like the former 98 pound weakling who has buffed up and goes after the bully that had been kicking sand in his face, BlackBerry CEO Thorsten Heins attacked the Apple iPhone in an interview with the Australian Financial Review. The executive told the paper that last week's introduction of the Samsung Galaxy S 4 and the recent introduction of other top-shelf models, has revealed that the Apple iPhone has lost much of the large lead it had in the smartphone market.

Pulling no punches, Heins said that the rate of innovation in the industry is so high that if you don't catch up, you can be replaced. And as if to make sure that his target was clear, he noted that iOS is over 5 years old. Pointing out that BlackBerry 10 offers users a better multi-tasking experience than iOS, Heins made it clear that if his company doesn't innovate, it too can find itself losing buyers. "Launching BB10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it," said the CEO.

"Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that."

"History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don’t innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old."-Thorsten Heins, BlackBerry CEO

Turning to the BlackBerry Z10, Heins said that BlackBerry World will be stuffed with 100,000 apps by the time that the device launches in the U.S. He also said that negotiations are taking place with Instagram and Netflix to get both of them to develop an app for BlackBerry 10. Previously, both sites have said that they would not be offering BB10 apps, but Heins said, "We are working constantly on getting these important apps on board."

As far as BlackBerry Z10 is concerned, Heins said that he could not talk about sales because of the quiet period that precedes the company's quarterly report, but did add that BlackBerry has been pleasantly surprised with the number of BlackBerry Z10 buyers that came from other platforms.

source: FinancialReview

  • Options

posted on 18 Mar 2013, 08:43 54

1. nobelset (Posts: 270; Member since: 17 Oct 2012)

Respects to you, Mr. Heins. This couldn't be more true.

posted on 18 Mar 2013, 10:58 13

17. LonghornTech (Posts: 50; Member since: 14 Mar 2013)

You know iOS' UI is stale when you can pull out a 5 year old iPod touch and barely tell the difference. About time someone calls Apple out, wish consumers would realize the same thing.

posted on 18 Mar 2013, 11:46 6

23. loyals (Posts: 129; Member since: 10 Nov 2012)

lets hope they release new UI in next big update. then even 4 year old iphone4 will be having new UI then. thats one good thing about apple, givin timely updates !!

posted on 18 Mar 2013, 12:35 3

25. networkdood (Posts: 6330; Member since: 31 Mar 2010)

Stale UI on an outdated app launcher... What OS? Instead of iOS, call it iAL.

posted on 18 Mar 2013, 14:46 3

31. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

Best lines of this year. Kudos

posted on 18 Mar 2013, 18:52

37. Mxyzptlk (unregistered)

Right, this is coming from a company that has been losing market share for years and tried to produce their own iPhone killer that was DOA.

posted on 18 Mar 2013, 18:53

38. Mxyzptlk (unregistered)

I can't believe people are actually buying this.

posted on 18 Mar 2013, 08:48 11

2. Nathan_ingx (Posts: 4332; Member since: 07 Mar 2012)


posted on 18 Mar 2013, 13:07 5

27. tusshharish (Posts: 342; Member since: 23 Oct 2012)

this is slap to apple's face.....

posted on 18 Mar 2013, 08:49

3. NicoX (Posts: 13; Member since: 14 Mar 2013)

Aye that be true savvy?

posted on 18 Mar 2013, 08:52 6

4. myboyblu (Posts: 1; Member since: 18 Mar 2013)

Its funny to me that BlackBerry of all is saying anyone is lacking inovation. it has only taen them a couple of years to almost catch up. Good job on z10... but is it too little to late? 4.whatever little screen, 8MP camera (sooo last year), dual core processor...realy?!?
Prime example of pot calling the kettle black.

posted on 18 Mar 2013, 12:45 1

26. phonemirer (Posts: 111; Member since: 07 Dec 2012)

its the only one phone os that has QNX as its kernel, also the correct ppi for a phone

posted on 18 Mar 2013, 08:53 14

5. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Mr Heins, you've earned our respect, you are the best!

posted on 18 Mar 2013, 08:54 7

6. henrickrw (Posts: 408; Member since: 16 Sep 2011)

That's right Thorsten. Agreed

posted on 18 Mar 2013, 08:56 4

7. FireDragon (Posts: 117; Member since: 13 Nov 2009)

The rate of True Innovation was pretty high before the iOS I very strongly belive. Apple with iOS stopped that and cause really greater damage over all just for sake of filling their bank accounts to over-load.

Luckily the pace is setting back, although not as good as it could be if either Apple did something real to the industry than feeding sugar-coated products or if they let the real players take it up.

I am very well aware of how many of the users will not like what I am writing but just because they don't know doesn't mean it is not there.

posted on 18 Mar 2013, 08:57 3

8. karim77 (Posts: 70; Member since: 10 Dec 2012)

Well.....can't say something anymore

posted on 18 Mar 2013, 09:08 3

9. zeropants (Posts: 39; Member since: 31 May 2012)

It's true for the most part, they haven't done anything new for a while. However, I don't think the best source is the representative of a company that hadn't changed their fundamental device design for about a decade.

I just used my upgrade on an iPhone 5 because I am not a fan of the growing screen sizes Android is pushing. If they could have put out a 4.3" phone with the specs and care of an HTC One or even the SIII it might have changed my mind. I just don't want a 5" screen in my pocket. Admittedly, they are superior hardware at least as far as the specs are concerned, and the HTC One is at least on par with the iPhone for build quality.

posted on 18 Mar 2013, 09:14 10

10. quakan (Posts: 1398; Member since: 02 Mar 2011)

Blackberry FINALLY gets with the times and now they feel like they can speak up about someone's UI being old.

posted on 18 Mar 2013, 09:16 7

11. bubbadoes (Posts: 1225; Member since: 03 May 2012)

For once I agree!!!!!

posted on 18 Mar 2013, 09:23 3

12. InspectorGadget80 (unregistered)

Aint this a... even black berry ceo says ios is old & out dated. This guy is right too next too mr. woz

posted on 18 Mar 2013, 09:29 2

13. uchihakurtz (Posts: 404; Member since: 12 Nov 2012)

To Apple: Apply cold water to burnt area

posted on 18 Mar 2013, 09:47 1

15. kushki (Posts: 49; Member since: 19 Nov 2012)

True. However BB10 UI is not unique at all.... Jolla/Meego, Android, WebOS all fuzed together makes BB10

posted on 18 Mar 2013, 12:06 1

24. Xtasy (Posts: 284; Member since: 13 Jan 2013)

Which is the exact reason that makes it so unique lol including the intelligent UI that no OS has at the time

posted on 18 Mar 2013, 09:57 5

16. taikucing (unregistered)

lol... so true. Even Wozniak himself said that iPhone is behind on smartphone features.

posted on 18 Mar 2013, 10:59 1

18. roscuthiii (Posts: 2246; Member since: 18 Jul 2010)

I'd go with a different analogy than the 98lb weakling Alan. The situation is closer to an MVP athlete who lost focus and got himself injured. A second stringer gets put in and does remarkably well... has a winning season, wins the big game even.
However, once the star athlete has recovered and refocused, he's going to want his spot back.

posted on 18 Mar 2013, 11:01 3

19. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Aaah now i see the real meaning of

"There's iPhone (where iOS never updated) and there's everything else" (where everything's moving so fast that Apple doesn't even get time to plan anything ... last time they tried to speed up they goofed up -- in form of "Dangerous" Maps!!!)

posted on 18 Mar 2013, 11:04 2

20. archangel9 (Posts: 233; Member since: 07 Feb 2010)

SO TRUE!Apple is basically having their a$$e$ handed to them by Android and Samsung but true facts echo from BlackBerry and Mr.Heins.Coming from BB myself this couldn't more true but I respect the fact that Apple has 6 years ago redefined the smartphone movement with their UI TIL 2008 when the Google G1 and Android came on the scene. Because of Apple's arrogance,they felt it no need to change and Steve Jobs knows that. As for BB,the old guard refused to conform and BB was near extinction but now rescued by the new guard that will put them back in the game.

posted on 18 Mar 2013, 11:21 2

21. skullman (Posts: 20; Member since: 01 Aug 2012)

haha...nice research BB CEO. you got the truth

posted on 18 Mar 2013, 11:34 1

22. shamataa (Posts: 241; Member since: 07 Dec 2011)

Cool so that means everyone in the entire world agrees and Apple needs to do something and fast but i have my doubts.This is so true.

posted on 18 Mar 2013, 13:45 2

28. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)

Apple's OS might be outdated, but blackberry's hardware is already very outdated as well.

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