BlackBerry CEO Heins: Apple iPhone UI is old, shows lack of innovation

BlackBerry CEO Heins: Apple iPhone UI is old, shows lack of innovation
Like the former 98 pound weakling who has buffed up and goes after the bully that had been kicking sand in his face, BlackBerry CEO Thorsten Heins attacked the Apple iPhone in an interview with the Australian Financial Review. The executive told the paper that last week's introduction of the Samsung Galaxy S 4 and the recent introduction of other top-shelf models, has revealed that the Apple iPhone has lost much of the large lead it had in the smartphone market.

Pulling no punches, Heins said that the rate of innovation in the industry is so high that if you don't catch up, you can be replaced. And as if to make sure that his target was clear, he noted that iOS is over 5 years old. Pointing out that BlackBerry 10 offers users a better multi-tasking experience than iOS, Heins made it clear that if his company doesn't innovate, it too can find itself losing buyers. "Launching BB10 just put us on the starting grid of the wider mobile computing grand prix, and now we need to win it," said the CEO.


Turning to the BlackBerry Z10, Heins said that BlackBerry World will be stuffed with 100,000 apps by the time that the device launches in the U.S. He also said that negotiations are taking place with Instagram and Netflix to get both of them to develop an app for BlackBerry 10. Previously, both sites have said that they would not be offering BB10 apps, but Heins said, "We are working constantly on getting these important apps on board."

As far as BlackBerry Z10 is concerned, Heins said that he could not talk about sales because of the quiet period that precedes the company's quarterly report, but did add that BlackBerry has been pleasantly surprised with the number of BlackBerry Z10 buyers that came from other platforms.

source: FinancialReview

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Z10
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  • Battery 1800 mAh
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40 Comments

41. AlMal

Posts: 29; Member since: Mar 29, 2013

Not sure about the innovations, but Apples marketing is far better. Everyone is talking about iphones, not blackberrys.

40. garz_pa

Posts: 154; Member since: Nov 03, 2011

Give innovation some rest people. You guys in a hurry??

39. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

its kind of comical to see someone emerge out of irrelevancy to throw shots at a company, in spite of a 5 year old UI, has remained relevant. android lovers co-sign b/c of their own envious reasons. the Z10 UI seems like a conglomerate of the current top 3 (WP8, iOS, Android) instead of a fresh baked software. there's only one innovative feature related to BBM that i can say no one else has done. let's not mention the major flop the Playbook was. Apple usually falls behind the trend of technology, but Blackberry isn't even on the grid & hasn't been for awhile now so don't think this is a company that can make a statement against Apple's technological status. leave these kinds of statements for the big boys Blackberry...you're future is still unclear at this point.

35. bluescreen

Posts: 154; Member since: Nov 22, 2012

ok let me ask this....what good is it being able to do 3 things at the same time if u dont have the hardware in your phone to support what you want to do.....moldy berry should put better hardware in their phones first before they go talking about how old another companies UI is.....i dont like apple just making a point

34. krimHD

Posts: 106; Member since: May 23, 2012

i tot i was the only person who noticed iphone UI hardly has a diff. nicely said

33. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Dear Mr. Heins: Your statement may be true, to a degree, but wrap your head around this. Since October of the previous year, our company has had $121.3 Billions "in cash", how much does RIM, I mean BB has in assets, never mind the cash? The iPad mini was a success, and the iPad, is the best selling tablet of all times, by the way how are those playbook doing? By the way, did you know the iPhone 5 line, has sold more than 27.4 million worldwide? Anyway, continuous success to you and RIM, I mean the "new" and improved BB. Sincerely, Timmy C.

36. rusticguy

Posts: 2828; Member since: Aug 11, 2012

S3 already sold 50 million :)

32. apiskula

Posts: 578; Member since: Jan 25, 2013

Thorsten I cannot stand you. Your product will not make a comback and is pure trash. I would never want to purchase your garbage operating system, old phones, and terrible app store. Your company will eventually fail and blackberry will RIP finally!

30. StreetNerd

Posts: 870; Member since: Dec 08, 2010

TRUE STORY BRA!

29. TheMan

Posts: 494; Member since: Sep 21, 2012

He's stating the obvious. Was he wearing a robe? Because he sure sounds like Arthur Dent. (Name that literary reference!)

28. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

Apple's OS might be outdated, but blackberry's hardware is already very outdated as well.

22. shamataa

Posts: 257; Member since: Dec 07, 2011

Cool so that means everyone in the entire world agrees and Apple needs to do something and fast but i have my doubts.This is so true.

21. skullman

Posts: 20; Member since: Aug 01, 2012

haha...nice research BB CEO. you got the truth

20. archangel9

Posts: 233; Member since: Feb 07, 2010

SO TRUE!Apple is basically having their a$$e$ handed to them by Android and Samsung but true facts echo from BlackBerry and Mr.Heins.Coming from BB myself this couldn't more true but I respect the fact that Apple has 6 years ago redefined the smartphone movement with their UI TIL 2008 when the Google G1 and Android came on the scene. Because of Apple's arrogance,they felt it no need to change and Steve Jobs knows that. As for BB,the old guard refused to conform and BB was near extinction but now rescued by the new guard that will put them back in the game.

19. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Aaah now i see the real meaning of "There's iPhone (where iOS never updated) and there's everything else" (where everything's moving so fast that Apple doesn't even get time to plan anything ... last time they tried to speed up they goofed up -- in form of "Dangerous" Maps!!!)

18. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I'd go with a different analogy than the 98lb weakling Alan. The situation is closer to an MVP athlete who lost focus and got himself injured. A second stringer gets put in and does remarkably well... has a winning season, wins the big game even. However, once the star athlete has recovered and refocused, he's going to want his spot back.

16. taikucing unregistered

lol... so true. Even Wozniak himself said that iPhone is behind on smartphone features.

15. kushki

Posts: 49; Member since: Nov 19, 2012

True. However BB10 UI is not unique at all.... Jolla/Meego, Android, WebOS all fuzed together makes BB10

24. Xtasy

Posts: 284; Member since: Jan 13, 2013

Which is the exact reason that makes it so unique lol including the intelligent UI that no OS has at the time

13. uchihakurtz

Posts: 429; Member since: Nov 12, 2012

To Apple: Apply cold water to burnt area

12. InspectorGadget80 unregistered

Aint this a... even black berry ceo says ios is old & out dated. This guy is right too next too mr. woz

11. bubbadoes

Posts: 1225; Member since: May 03, 2012

For once I agree!!!!!

10. quakan

Posts: 1419; Member since: Mar 02, 2011

Blackberry FINALLY gets with the times and now they feel like they can speak up about someone's UI being old.

9. zeropants

Posts: 42; Member since: May 31, 2012

It's true for the most part, they haven't done anything new for a while. However, I don't think the best source is the representative of a company that hadn't changed their fundamental device design for about a decade. I just used my upgrade on an iPhone 5 because I am not a fan of the growing screen sizes Android is pushing. If they could have put out a 4.3" phone with the specs and care of an HTC One or even the SIII it might have changed my mind. I just don't want a 5" screen in my pocket. Admittedly, they are superior hardware at least as far as the specs are concerned, and the HTC One is at least on par with the iPhone for build quality.

8. karim77

Posts: 70; Member since: Dec 10, 2012

Well.....can't say something anymore

7. FireDragon

Posts: 117; Member since: Nov 13, 2009

The rate of True Innovation was pretty high before the iOS I very strongly belive. Apple with iOS stopped that and cause really greater damage over all just for sake of filling their bank accounts to over-load. Luckily the pace is setting back, although not as good as it could be if either Apple did something real to the industry than feeding sugar-coated products or if they let the real players take it up. I am very well aware of how many of the users will not like what I am writing but just because they don't know doesn't mean it is not there.

6. henrickrw

Posts: 408; Member since: Sep 16, 2011

That's right Thorsten. Agreed

5. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Mr Heins, you've earned our respect, you are the best!

4. myboyblu

Posts: 1; Member since: Mar 18, 2013

Its funny to me that BlackBerry of all is saying anyone is lacking inovation. it has only taen them a couple of years to almost catch up. Good job on z10... but is it too little to late? 4.whatever little screen, 8MP camera (sooo last year), dual core processor...realy?!? Prime example of pot calling the kettle black.

26. phonemirer

Posts: 111; Member since: Dec 07, 2012

its the only one phone os that has QNX as its kernel, also the correct ppi for a phone

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