Xiaomi plans to open 1000 retail outlets over the next four years


For a startup that only sold its first smartphone back in 2011, Xiaomi hasn't done all that badly. While its primary focus has been China and the Asian market, the company has been making its moves towards a more global audience. With much of its growth having been generated through web sales hitherto, the firm intends to offer consumers a more hands-on experience, with plans for 1000 brick-and-mortar retail outlets by 2020. 

Despite skyrocketing to dizzying heights during its early days, stiff recent competition from local rivals like Huawei, Oppo and Vivo has taken some of the wind out of Xiaomi's sails sales. As the company's fabled U.S. and European smartphone launches remain the stuff of legend, CEO Lei Jun's new promise of 1000 retail stores over the next few years suggests he and his firm are ready to take the fight to the competition.

With no indication of where these stores will be based, it's reasonable to assume that the vast majority will be located in and around China. But we've seen just this week that Xiaomi can produce top-spec smartphones akin to your favorite handset for less money. We've also seen how many people are interested in buying said devices. Needless to say, if Xiaomi can continue to expand its brand and keep churning out flagship-level phones for 300 bucks, consumers may soon turn their attention away from those costing double. 

Xiaomi's delve into Europe and the United States market has barely stretched beyond accessories thus far. A set-top could also be on the cards for Stateside audiences later this year, but there's still no sign of that elusive first smartphone. Vice President Hugo Barra has stressed on numerous occasions that the firm will eventually crack the U.S. market which, incidentally, Apple co-founder Wozniak believes Xiaomi is capable of.

If a Xiaomi retail outlet popped up near you tomorrow, would you swing by and give the Mi 5s Plus a test drive? Let you know what you think of the company's ambitious plans in the comments below. 

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14 Comments

1. Babadook

Posts: 230; Member since: May 24, 2016

Is it pronounce No-Me?

2. Fona13A unregistered

Show Me Show You kikkomaaaaaan

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Shall Mee!

12. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

Sh-ou-me

3. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

This is brilliant. The hardest thing is actually getting their products. After months I'm still unable to buy their Mi Band 2 at the Xiaomi stores in China(where handy) and the online store in Taiwan. The only method is highly inflated grey market prices. It would be great to book online or in store and wait for it to turn up at the store then be accessible for warranty purposes (not that I have had any faults).

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I think their should focus on bring their online presence to more countries with adequate local support centers. Having retail store would bring up their phone prices.

13. BoardDWorld

Posts: 117; Member since: Aug 17, 2016

True, the support centers could have show models too.

6. Unordinary unregistered

Guessing from their phone advertising, its safe to assume their stores will be a near replica of the Apple Store

9. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Only, their's will be a half eaten mango.

10. meanestgenius

Posts: 21752; Member since: May 28, 2014

Well, you can certainly see where Xiaomi get its design cues from. I could have sworn I was looking at a bunch of iPhone images with just a touch of Samsung thrown in the mix for good measure.

11. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

That is why they are sidestepping the US. The moment they land here, they are going to be drag to court, and they know it.

7. ibend

Posts: 6747; Member since: Sep 30, 2014

finally... hopefully, they open one near my place... I want to buy their smartTV and rice cooker (I don't need it, I just 'want' it, lol...)

8. johnh3

Posts: 142; Member since: Aug 23, 2012

Getting in to the retail business are not a easy move, very expensive. I think its better to sell online and get some deals with existing electronic stores and phone carriers etc..

14. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

lol people.. Calm down, they are focusing on China and Asia, those 1000 stores are meant for that region. You wont be seing a xiaomi store in Europe or USA any time soon. If you do their products will suddenly become overpriced as overpriced are all the phones will worldwide support, warranty and stores. The only reason Xiaomi phones are super cheap is that they dont have any stores and you only buy them online.

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