Xiaomi is coming to the U.S. in the "near future" according to VP Hugo Barra

Xiaomi is coming to the U.S. in the
Is Xiaomi's long awaited U.S. launch finally at hand? For years there has been talk that the popular Chinese smartphone manufacturer was about to set up shop in the U.S.. Each time the rumor was brought up, Xiaomi would shoot it down by stating that there were no current plans to launch in the states. The company would make sure to add that a U.S. launch was something that would eventually happen in the future.

But those who like to read tea leaves are pouring over an interview that Xiaomi VP Hugo Barra gave to Bloomberg yesterday. The former Googler admitted that Xiaomi could no longer afford to remain out of the U.S. market, which he called "very important" for consumer electronic brands in general, and for Xiaomi specifically. In the interview, Barra said that Xiaomi has its sights set on the U.S.; once it is in the states, the company will employ social media to promote its phones and other devices. We might even see Xiaomi use the flash sales technique that has helped it move millions of phones in China and India. Xiaomi does currently offer a limited number of power banks, Mi Bands and Mi Headphones to U.S. consumers at its Mi.com website. Barra said during the interview that Xiaomi will be launching a new product in the U.S. during October, although he didn't say what it will be.

Xiaomi, which led the Chinese smartphone market two years ago, has dropped down the ranks thanks to Huawei's surging performance. Last quarter, the company had the fourth largest market share in the country. Additionally, the entire Chinese smartphone market has been struggling. Thankfully for Xiaomi, its expansion into India has paid off handsomely. With that in mind, Xiaomi executives seem ready at last to make whatever moves are necessary to enter the U.S., which is the largest smartphone market based on revenue. To that end, Xiaomi agreed back in June to cross-license 1,500 patents from Microsoft. The deal also allows Xiaomi to pre-install Skype and Office on certain devices, and could help smooth things over for Xiaomi as it makes its long awaited move to the U.S.

source: Bloomberg

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26 Comments

2. athos07m

Posts: 137; Member since: Apr 22, 2012

How bout the rest of Europe? I mean come on!

14. techperson211

Posts: 1280; Member since: Feb 27, 2014

I think they're still making sure that they'll never get sued before entering the US market. As we all know Chinese companies tend to use patented application without paying for it.

18. tedkord

Posts: 17456; Member since: Jun 17, 2009

If you've been paying attention to the news, you'd see that American tech companies do the exact same thing.

20. techperson211

Posts: 1280; Member since: Feb 27, 2014

I'm not defending any company but we all know how Chinese rip off works.

24. TheOracle1

Posts: 2340; Member since: May 04, 2015

Really? Like Huawei, ZTE and TCL/Alcatel? All have a US presence and aren't getting sued. Huawei make their own soc's and also happen to employ 70,000 people in R&D alone. They're also the largest telecoms network supplier in the world. Don't make sweeping statements.

3. EC112987

Posts: 1216; Member since: Nov 10, 2014

New brands, mean more competition. I like it

4. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Apple is eagerly waiting to sue Xiaomi

7. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Xiaomi is smart enough to tackle that. They aren't coming with their smartphones yet. They have plenty of other products in their portfolio.

5. sgtdisturbed47

Posts: 969; Member since: Feb 02, 2012

Motorola, HTC, LG, Sony, Samsung, Apple, Kyocera, Asus, BlackBerry, Microsoft, Alcatel, ZTE, OnePlus, etc. We already have a lot of smartphone companies selling their devices in the US. Adding one more mid-ranger won't help. There are 2 leading the pack, and the rest are afterthoughts.

8. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

They are not coming to acquire the top spot in smartphone sales. They are coming to expand their business...

10. sgtdisturbed47

Posts: 969; Member since: Feb 02, 2012

Straight Talk will welcome them with open arms.

12. kiko007

Posts: 7520; Member since: Feb 17, 2016

Lmfao!

13. aegislash

Posts: 1528; Member since: Jan 27, 2015

I feel terrible for laughing as hard as I did at this. +1,000

23. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

What's so funny about it?

15. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

A year ago, Xiaomi was ranked 6th in terms of global smartphone sales (behind Apple, Samsung, Huawei, Oppo and Vivo). The previous year they were 4th. Of those you listed, that means they're ahead of Motorola, HTC, LG, Sony, Kyocera, Asus, BlackBerry, Microsoft, Alcatel, and ZTE, without being a part of the US smartphone market. So they're not some small deal. Regardless, what's so bad about having more options? No one's forcing you to buy them, and if they don't gain any traction in the US, they'll most likely exit the market here. Or if they do well they'll displace some of the others that are struggling. But either way, more options isn't a bad thing.

22. kevin91202

Posts: 642; Member since: Jun 08, 2014

More competition is ALWAYS better for the consumer, which happens to be us. So, why are you complaining?

6. Elfmonster unregistered

I wish they'd hurry. I ordered one of their headphones from their English site more than a month ago and they still haven't arrived. The site tells me they're still in transit!

9. WeezyF

Posts: 155; Member since: Jul 09, 2015

Its high time they expand before it gets too late

11. jellmoo

Posts: 2652; Member since: Oct 31, 2011

This is their big obstacle to truly being a relevant player in the mobile game. I hope they have a really good plan to enter the market with products that make sense.

16. Chuck007

Posts: 1412; Member since: Mar 02, 2014

Why does Hugo always have that devilish grin? It's creeping me out lol

25. flipjzn

Posts: 257; Member since: Jun 22, 2012

Barra looks like a villain in that pic. More choices in the us market the better

26. redmd

Posts: 1947; Member since: Oct 26, 2011

Yeah but I'll admit he's a good looking man.

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