With the smart speaker market getting crowded, Google Home is the subject of a new ad



With the announcement earlier this week that Apple will be selling a smart speaker called the Apple HomePod, it adds another player to a market that is suddenly overflowing with manufacturers. Amazon, which introduced the category with 2014's Echo, recently introduced a model called Echo Show that features a touchscreen. While Apple 's new device won't be launched until December, the Harman Kardon Invoke, which includes Microsoft's Cortana AI assistant, will be released this fall.

At last count, Amazon owns a 70.6% share of the smart speaker market. Google Home is second with a 23.8% slice of the pie. Google hopes to cut into that deficit. One way to do that is to market the Google Home constantly with a massive advertising campaign. Today, Google posted a new 30 second television spot titled "Show Off." You can check it out by clicking on the video at the top of the story.

Amazon's huge market share at this stage is similar to Apple's domination of the tablet market in the early years. That is only natural when you're the company that created the category. But if past is prologue, Amazon will eventually see its share decline as other manufacturers are able to compete on price and features. For example, Apple is focusing on the home audio market with its Apple Music integration and premium speakers. With a price double that of the Echo Show, it seems obvious that the Apple HomePod is being positioned as the high-end smart speaker to consumers.

It will be interesting to see this product and market evolve over the next few years.

source: Google

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11 Comments

1. palmguy

Posts: 974; Member since: Mar 22, 2011

LOL. I like that commercial :-)

2. sgodsell

Posts: 7048; Member since: Mar 16, 2013

If people are willing. They can buy an inexpensive Raspberry Pi Zero with Bluetooth and wifi ($10). Buy a studio condenser microphone for ($25). If you already have a Bluetooth speaker. Then your almost done. Download and install the Google Assistant image for the Raspberry Pi. Copy it to a micro SD card. Run the pi, and add your network information and connect to the Bluetooth speaker. If you don't have a Bluetooth speaker, then just buy a pi with a 3.5 mm audio jack, and plug in your speakers. It's as easy as pi. Get it? Google it if your interested. It can be cheaper than the echo dot.

10. vincelongman

Posts: 5656; Member since: Feb 10, 2013

Also you can install AssistantPi Then you get both Google Assistant and Alexa on your Raspberry Pi

3. JcHnd

Posts: 267; Member since: Apr 30, 2012

I hope this whole home assistant crap gets downhill just like the smart watches and tablets... and every little crappy gadget the companies try to sell overpriced while the do less than any smartphone.

5. Skizzo

Posts: 403; Member since: Jul 14, 2013

I understand what you mean, but I hope it succeeds personally. It may not be for everyone, but by trying new things is how we get progress, and only by embracing these new things can the new ideas then mature and develop into more and more useful things. By letting them die, we create a hostile environment for new ideas, and innovation stagnates. I understand that it's a fine line between innovation, and cash grabs, so we just gotta be smarter consumers, not just write it all off as useless.

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well said.

4. Carlitos

Posts: 651; Member since: Oct 23, 2011

I honestly don't even see Siri as a competitionn. Siri is very last gen tech tbh. That's why it's feeling more like Svoice these days. I end up activating it more on the iPad than I need it

6. ahmuzencab

Posts: 192; Member since: May 12, 2017

I need them to add some serious updates, because apart from traffic and weather and a limited selection of music streaming services, Google Home is doing nothing for our family as we hoped. *I STILL LOVE IT!*, I just want them to roll out some needed improvements asap or I'm selling for an Alexa or HomePod

7. Tariq123

Posts: 186; Member since: May 15, 2016

Who else finished all 5 seasons of House of Cards?

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Never entering my home, don't need no 24/7 spyware listening to my every conversation...

11. gdawilson

Posts: 299; Member since: Jul 21, 2014

If someone talks like that, I wouldn't be their friend

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