With 2014 behind it, Amazon may take all of 2015 to work on second generation Fire Phone to make debut in 2016

With 2014 behind it, Amazon may take all of 2015 to work on second generation Fire Phone to make debut in 2016
As we get ready to put 2014 in the history books, one of the notable releases of the year, the Amazon Fire Phone, holds a place in history as a great idea with less than ideal execution, and downright dismal sales performance.

It would be understandable to think that Amazon would not want to have another go at the smartphone segment, but that is not Jeff Bezos’ style. However, it looks like Amazon may actually take some real time to ensure its second attempt at offering a smartphone does a wee-bit better.

Of course, the fact that the company had to write-off an ulcer-inducing $80 million in unsold inventory likely has something to do with it as well. It may take the better part, or all of 2015 to sell that inventory, even at fire-sale prices, while work on the second generation Fire Phone proceeds.

By “work on the second generation,” we mean starting all over. Sources have reported that the Fire Phone team has wiped the slate clean and is starting over from scratch. Truth be told, Amazon can make this move because it is not as heavily vested in the smartphone market as its competitors who routinely release a new standard bearer every year.

On the other hand, Amazon’s late arrival to the smartphone scene also means it has no mindshare, and we are certain that Apple, Samsung, et al, are not going to take a sabbatical from development plans while Amazon draws the curtain closed for a while. The Fire Phone was a risk for sure, but the model was not well thought out, the price was wrong, the features were too much of a gimmick, and the exclusivity with AT&T probably did not help either.

What ingredients will Amazon mix into its new recipe for Fire Phone Part Deux? It is probably too early to tell, but Amazon’s Fire HD tablets have done very well in the segment, offering a lot of features while enticing customers to use Amazon’s other notable services. It stands to reason that Amazon would want to ensure all those goodies are part of whatever we see in a smartphone a year down the road. 


via: FierceWireless

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33 Comments

1. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Again??? Oh no.....

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

1. No carrier exclusivity. 2. No 3D gimickey BS. I know you can turn it off, but leave it out and keep the price lower. 3. Make the device worth the price. Whether it's mid-level specs and cheaper, or flagship specs and flagship price, just make it worth it. 4. Play Store. 5. Play Store. Important enough to mention twice. Kindles are a success because tablets are mainly used for media/games. But people need more in a smartphone, and that needs the plethora of apps from the Play Store.

5. Neros

Posts: 1016; Member since: Dec 19, 2014

Why do you need the play store when you can dwonload every app from it andnyou don't even need a root.

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

Whut?

7. meanestgenius

Posts: 21769; Member since: May 28, 2014

I think he means that there are other Android app stores that carry almost as many, if not as many, Android apps as the Google Play Store. 1Mobile Market comes to mind as a pretty good one. It can be downloaded straight onto any any device that supports Android apk's.

9. Planterz

Posts: 2120; Member since: Apr 30, 2012

And the average consumer knows this? Do they know WTF an .apk is?

13. meanestgenius

Posts: 21769; Member since: May 28, 2014

How the f**k should I know what the "average consumer" knows? I simply clarified a statement, nothing more.

11. Neros

Posts: 1016; Member since: Dec 19, 2014

No, I download apks directly from google play and I don't have gp client installed on my kindle. I can download anything I want. The only drawback is that some apps use google services.

12. seanwhat

Posts: 321; Member since: Jul 11, 2013

so? what you can do doesn't mean a thing, it's what the average consumer can do that counts. how do you now know this?

8. meanestgenius

Posts: 21769; Member since: May 28, 2014

I think if Amazon keeps the price low like they do with their Fire tablets but use the latest in hardware specs that they will have a decent selling handset. And absolutely no carrier exclusivity. They should offer them unlocked and sell them on their website for $199 at MOST, no subsidies.

10. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Agree. I also think that BB should offer BB Clasic for $99 at MOST, no subsidies. and BB Passport for $199 at MOST, no subsidies.

14. Planterz

Posts: 2120; Member since: Apr 30, 2012

You just don't get it, SaintHelena. The BlackBerry Classic is the greatest phone ever and would be worth it if it cost $2000, even with it's 2.5 year old processor and mediocre camera.

34. SaintHelena

Posts: 397; Member since: Nov 05, 2014

LOL..

15. meanestgenius

Posts: 21769; Member since: May 28, 2014

I did not ask, nor do I care, what you think.

16. Planterz

Posts: 2120; Member since: Apr 30, 2012

"Ignorance has a certain charm. Stupidity does not". -Frank Zappa Your staunch defense of the overpricing of the BB Classic reminds me of a petulant 9-year-old clamping his hands over his ears shouting "LA LA LA I'M NOT LISTENING" as though it'll shield him from the truth.

17. meanestgenius

Posts: 21769; Member since: May 28, 2014

And you're constant trolling of the BlackBerry Classic smartphone reminds me of the same. Look in the mirror lately, little boy? You don't have to agree or like the Classics pricing, hardware or anything else about it, the fact is that it's NOT GOING TO CHANGE. Get over it already. MOVE ON. It's a new year approaching. Find something NEW.

18. Planterz

Posts: 2120; Member since: Apr 30, 2012

It'll change. In 4-6 months, it'll change. When the initial surge of buyers dies off and the sales languish, it'll change. But you have my blessing to go ahead and waste your money. You, and hopefully many thousands of others. BlackBerry certainly needs it, and despite what you might think, I actually do want them to be successful (Windows Phone too) because competition breeds innovation, which benefits everybody. FYI, you're = you + are. Your = belonging to you. The fact that you have worse grammar then the average 3rd grader/youtube commenter only validates my opinion of you, and assuredly does you no favors in the eyes of others, either. And I'm not trolling the BB Classic. I'm trolling YOU. And anyone dumb enough to think that it's worth paying over $250 more for this minor upgrade over the Q10.

19. meanestgenius

Posts: 21769; Member since: May 28, 2014

Dude YOU'RE trolling the BlackBerry Classic. Its not even mentioned in the article, and yet you mentioned it along with YOUR troll brother. The fact that you frequent a site that's made for techies and most likely consider yourself one and yet you don't know what trolling is shows YOUR ignorance. If you wished success for BlackBerry, you would STFU about the Classic. We've had this conversation already. Are you lonely? In need of a friend? You must be, because now YOU'RE trolling ME. Sorry, YOU'RE just not my type. I'm into adult females, not little boys. Furthermore, it's not YOUR money. It I, or anyone else, wants to spend it on a BlackBerry Classic, WTF do you care? Mind YOUR own lame-a$$ business and go play with YOUR 'droid. P.S.- did ya like my use of the words YOU'RE and YOUR?

20. Planterz

Posts: 2120; Member since: Apr 30, 2012

I thought you didn't care. Yet you keep responding. You trolled me first in this article. I didn't even realize who you were until SaintHelena made a crack about BB to you. And then I realized "Oh...it's this meningitis idiot again".

21. Planterz

Posts: 2120; Member since: Apr 30, 2012

I also think it's funny and ironic that you, of all people, are posting in the comment section of an article about an overpriced failure of a phone.

25. meanestgenius

Posts: 21769; Member since: May 28, 2014

Your proof that the Classic has failed? Post links please, or be quiet.

23. meanestgenius

Posts: 21769; Member since: May 28, 2014

I didn't troll you, I attempted to clarify a statement. It's ironic that you call me an idiot, considering the company you keep, planthead. Stupid is as stupid does, I guess.

26. Planterz

Posts: 2120; Member since: Apr 30, 2012

The company I keep? I don't know SaintHelena or anybody on this site from David (although I'm getting to know you a little better). I don't need a buddy like bambamboogy02 to stick a thumbs-up my butt like you do to validate what I say.

29. meanestgenius

Posts: 21769; Member since: May 28, 2014

CLEARLY I don't need anyone to validate what I say. You should know better than that. And "thumbs up my butt"? Hey, keep your sick fetishes to yourself. This is a tech site.

22. Planterz

Posts: 2120; Member since: Apr 30, 2012

Well done with the grammar. Now it's only your comments that make you look like a moron, and not your misspellings.

24. meanestgenius

Posts: 21769; Member since: May 28, 2014

Dude, are you STILL on me?? Lonely isn't the word. Get a life. Find a girl. Or a dog. Whatever you're into. Just get off me already.

27. Planterz

Posts: 2120; Member since: Apr 30, 2012

Just killin' time before I gotta go to work. Apparently you don't have anything productive to do either...

28. meanestgenius

Posts: 21769; Member since: May 28, 2014

Finished work for the day, my PA nemesis. I keep early hours.

30. Planterz

Posts: 2120; Member since: Apr 30, 2012

"nemisis". *snort* You make me feel like I should turn around in a rotating chair, stroking a cat, and say something like "you realize we're not so different, you and I".

31. meanestgenius

Posts: 21769; Member since: May 28, 2014

Lmao! That's exactly what I pictured in my mind when I typed that! And I'm pretty sure it's "nemesis".

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