Windows Phone captured 15% of New Zealand's smartphone market in July

Windows Phone captured 15% of New Zealand's smartphone market in July
Do the people in New Zealand know something that that the rest of the world doesn't? According to Microsoft New Zealand general manager Paul Muckleston, Windows Phone has gone from owning 2% of the smartphone market in the country two years ago, to the 15% it owned in July. The executive spread the word during the country's largest annual tech event, Microsoft Tech Ed 2013 conference in Auckland.

Muckleston ran through the growth in the platform in New Zealand, explaining how for the year ending in June 2012, the platform had 2% of the market, rising to 4.5% of the market for the year that ended this June. Market share for the quarter ended in June was 8.5%, rising to that 15% figure in July. "Windows Phone is tracking at around 10 per cent share and with new product releases coming from Nokia we should get to a consistent 15 per cent by the end of the year," he says.

The executive credits Nokia's colorful Lumia line for jacking up Windows Phone sales in New Zealand. The low-end Nokia Lumia 520, available in black, red, yellow and white, can be bought lock, stock and barrel for $299. At the end of this month, Nokia's top-shelf  Nokia Lumia 1020 will be launched from Telecom for $1149.


The Windows Phone Store currently has 938 local apps for the New Zealand market, from local banks to Trade Me, Now that the platform has captured double digit market share in the country, you can expect more local apps for the region.

First Windows Phone 7 buyer in New Zealand on October 21st, 2011

First Windows Phone 7 buyer in New Zealand on October 21st, 2011


source: Stuff.co.nz via WMPoweruser

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11 Comments

1. bohdan4ik13

Posts: 114; Member since: Feb 10, 2012

Wow! Breaking news.

2. boosook

Posts: 1442; Member since: Nov 19, 2012

I never trust sales figures that come directly from the seller. Here in Italy we say "never ask your host if his wine is good"!

3. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Thanks to Nokia! I'd buy WP only if the Nokia name remains as it is on the WPs.

4. Equilibrium

Posts: 18; Member since: Nov 15, 2012

Sounds about right. I work for one of the telcos in NZ and the 520 has sold more in the past few months than the 710 and 800 did in their whole span. Its free on the entry level plans and is an easy smartphone for first time (middle-aged) users, they couldn't care less about huge app catalogues. Personally prefer Android, but us technophiles make up the minority!!

5. sri_tech

Posts: 188; Member since: May 21, 2013

Here in India also, 520 sales in the last 2 months will be more than 800, 710 sales in their whole span.

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

It's Ok that you prefer Android, and it's good to have choice, but people always act as though Android devices are used in more technical ways than WP.. As though WP devices are toys compared to Android devices.. So, I ask you,, on a daily basis what is it that you do that's so technical on your Android device vs what I do on my 920❓...

6. oister85

Posts: 507; Member since: Apr 27, 2012

Windows is growing good for them and the consumer.

7. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's good that they are growing their marketshare, but it means nothing if the Lumia 520 is driving growth. The 520 generates almost no profit, and developers aren't going to flock to WP if the primary driver behind marketshare growth is a phone that costs almost nothing, because nobody expects those users to spend a ton of money in the app market. This just sounds like the Symbian market, part deux.

9. yann

Posts: 604; Member since: Jul 15, 2010

You're right, but... There is no profit in that case. NOKIA, or should i say Microsoft now trying to make people use their platform more and more. Then from 520 you'll buy next windows phone... will start buying apps etc. This is investment in the future, not easy quick profit.

8. aldridhl

Posts: 76; Member since: Feb 12, 2011

hey Alan, windows phone 7 came out in 2010, the caption in the photo says 2011.

10. antifanboy14

Posts: 68; Member since: Nov 26, 2012

when does windows phone 8.1 come out? because i think they need to start working on 8.2 already.

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