We are the place to buy Apple devices says Best Buy in TV ad

We are the place to buy Apple devices says Best Buy in TV ad
Best Buy has a new television ad running that lets the public know that the big box retailer is the place to go for Apple devices. The ad shows a Best Buy sales rep showing off Face Time on an Apple iPad. The customer is so enthralled that she says how cool it is and then adds that she didn't know that Best Buy carried Apple devices. The rep then says, "I guess Santa better watch his back:.

The ad's tagline is "Everything Apple. At Best Buy". Of course, the Minneapolis based retailer has been spending money to become a major player in the retailing of mobile devices with the wide selection of phones and tablets that is available in Best Buy stores and in the more specialized Best Buy Mobile outlets. Apple itself used the store within a store concept years ago to peddle its products inside the walls of other retailers before the Apple Store became a reality.

Best Buy has been using lower prices and offering devices at after-rebate prices to bring in business from the web sites belonging to manufacturer's and carriers, and also from brick and mortar locations belonging to mobile operators. Best Buy has been promoting its "Walk out working" service that offers the set up of a just purchased mobile device, including setting up email accounts, putting widgets up on the home screen and basically allowing the customer to leave the store with some knowledge of how his device works.

source: YouTube via AppleInsider

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34 Comments

1. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

oooohhhhhhhhhhh email and widgets. it's so good to know that the knowledgable people at BestBuy can help me set up my email account and put a widget on my screen....... /hatesBestBuy

2. jcoberg10

Posts: 112; Member since: Oct 30, 2009

apple devices with widgets??? really that must be iOS 8 at the rate they are going...

3. Owlet

Posts: 450; Member since: Feb 21, 2011

Yeah, that's all they sell. At least where I bought my second Rezound a couple of days ago. I came to their counter lined up with iPhones and iPads, and asked for Rezound. They asked which one that was. I said HTC. They didn't have it on display! After looking up their computer they determined they should have 4 of them. And the search began. Damn, I had to point the box out in their drawers. I knew the model number which is on the side of the box. How can they sell any of them unless you come and specifically ask for one? That was sad.

4. taco50

Posts: 5506; Member since: Oct 08, 2009

Shows you what a hit the rezound is. Salesman care about devices that people actually want to buy. On a side note it appears Best Buy knows which side it\'s bread is buttered on. If you want some traffic in your store sell Apple products.

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Best buy only makes money off of Apple products if they can sell extras like their Black Tie, buy back, and accessories. The iPhone itself makes them 0 dollars period. And people who buy iPhones are very unlikely to buy anything else from mobile except maybe an Otterbox. Irony, eh? You have a phone that's all pretty and everything and just so it doesn't shatter the first time you drop it you have to slap an ugly case on it.

17. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

snug, they do make a money off apple without selling the extra crap. They make a precentage off of the apple products they sell, thats why they push them so hard.

19. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Wow, how dare a "smart" customer buy one of the most durable and protective cases on the market. Btw, is that a hint of jealously in your tone?

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

A smart customer would know they don't have to pay fifty bucks extra in order for their phone to survive the same things that almost every other phone can survive on its own.

26. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Funny, I can easily buy an otterbox defender off ebay for only $30. Try again Sniggly, just use a little more effort this time.

20. taco50

Posts: 5506; Member since: Oct 08, 2009

So sniggly you work at best buy? According to Lews below you're lying about the commission payout. Have you been lying all this time to try to smear Apple? Apple users usually buy more accessories than other users.

21. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If Lews is right then he has special corporate insight that no one else in Best Buy Mobile has. Or maybe he's referring to Apple products other than the iPhone. Of course you will take his word for it but you'll immediately disbelieve me.

24. taco50

Posts: 5506; Member since: Oct 08, 2009

Well until now I never disputed your commission structure. I took you at your word. Now there's eve dunce you may be lying. Like I said in corporate stores commission is paid he same on Apple. Working at Best Buy lol. This gets better all the time. The more I learn about the trolls the more sense it makes why you guys hate Apple.

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

What about working at Best Buy makes it more logical that I dislike Apple? There are plenty of fellow employees who like the iPhone. Eve dunce? Nice autocorrect. *snicker* I know that corporate stores have a better commission structure regarding the iPhone. That doesn't mean that Best Buy has an equitable deal too.

34. taco50

Posts: 5506; Member since: Oct 08, 2009

Best Buy is one step up from a Walmart employee. You're dirt poor.

18. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

hey resident troll, i actually know a bunch of mobile salesman at best buy who know/love android way than the iphone. The salesman that owlet had a run in with where just not in the know. Before you leave your judgmental comments, maybe you should think about you are going to say.

27. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Wow, Sniggly works at Best Buy. I don't know whether to feel sorry or be amused considering how horrible a place Best Buy is 99% of the time.

29. Eingild

Posts: 203; Member since: Apr 19, 2011

Better have a decent work, rather than staying all day long at your mom's basement playing Wow.

6. E.N.

Posts: 2610; Member since: Jan 25, 2009

Just to be fair, the Rezound just recently launched. Also (no offense to any Android user) its becoming extremely difficult to differentiate between the Android devices. I use to prize being able to identify any smartphone a person had and be able to tell my friends all the stats, but I stopped caring when it started to feel like excess work trying to keep up with all the devices. Other than the Droid Razr, Samsung Galaxy II (to an extent since there's so many freaking variants), Nexus S, and Evo 4G/3D, its all just one big blur.

7. taco50

Posts: 5506; Member since: Oct 08, 2009

En I\'m with you. There\'s so many android devices coming out its too much trouble to keep track.

8. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Of course, when it's easy to take Android and slap onto a device with little effort, we have a mass wave of Android phones coming out that aren't really that much different from the others and a ton of duds like the HTC Chacha, the phone with the world's worst name.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The only Android devices I've never bothered to learn really are the ones by LG (because I f**king hate LG), ZTE (see LG) and most of the prepaid Android phones. Other than that, I can not only name devices but give spec and benefit comparisons on the fly. Most of my other coworkers can at least name the models. If you actually give a damn about your job (instead of being a lazy iPhone lover) you will actually gain product knowledge.

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The only reason I'd have trouble spotting the box (vs one for the thunderbolt) is that the boxes look similar with the typeface for the model nickname being the same color as the rest of it. And those Best Buy guys should be ashamed of themselves. First, lining their counter up with iPads and iPhones? Those should be locked in a cabinet or drawer so they don't get swiped. And since they wouldn't make money off the phones anyway unless they sold all the extras they were probably shooting their notional margin in the foot for the day. God, it's embarrassing when another store sucks so bad.

28. Owlet

Posts: 450; Member since: Feb 21, 2011

The Rezound box is completely black with black letters on the side. Most other htc phones have this greyish top with the pic of a phone and a model name. So they couldn't find it. I saw a barcode with model number on one of the sides, and I knew it was it. Apparently, in that particular store they are not into selling a new htc phone.

5. supaman21

Posts: 43; Member since: Sep 14, 2011

@ilikebubbles, dont be an idiot. @owlet you were at a very bad best buy, i work at a best buy thats absolutely nothing like that. the entire store you were at should be genuinely ashamed.

9. Owlet

Posts: 450; Member since: Feb 21, 2011

I so hope that store is an exception.

22. supaman21

Posts: 43; Member since: Sep 14, 2011

1. Whoever thumbed this down is an idiot. 2. I do too, bc if it's not then it's truly a shame

10. warlockz

Posts: 156; Member since: Oct 10, 2011

Not surprised as Best Buy is the generic choice to consumers who are not aware of other more efficient ways to buy electronics. The same consumers actually hire geek squad lol so buying those generic Apple products there is no surprise.

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

No, Best Buy Mobile is the exception to the rule. Our market share is only 5.5 percent. People mostly go to carrier stores where they tend to get screwed by mail in rebates and abrasive salespeople who don't like to take any time to figure out what the customer really needs. When Best Buy Mobile employees actually pay some f**king attention to their training they can be the best in the industry.

15. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

I work at best buy and idk what your experience was been but yes emails and widgets aren't alot but we do our best to explain it to the dumbphone users. They buy a smart phone and know nothing, only "oh my friend has an iPhone so I want one" -_- they act like children. So as you see they know nothing so we actually help. Now if your a nerd like me then dont brag about. Be happy you know your tech dont be an asshole about it guys....well just a little bit is ok. I had a lady tell me "I want the one with more 4 gee's" -_-

16. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

also someone paid geek squad $100 to go to their house and install the keyboard you plug into an iPad. All....you....do...is...plug...it....in.

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