Was RIM behind the "Wake Up" protests outside that Australian Apple Store?

Was RIM behind the
Last week, we told you about a bus load of protesters that pulled up to an Apple Store in Australia with signs that read, "Wake Up." The group chanted the same two words in an attempt to portray iOS users as being mindless sleep hypnotized by the crew in Cupertino. An accompanying web site also seemed to shout, "Wake Up," and also had a countdown timer clicking off the seconds to an unknown event. Samsung was originally considered the culprit due to the other shots that the Korean manufacturer had taken against Apple recently. From an entire ad campaign poking fun at Apple iPhone fanatics waiting in line for the next model, to a video portraying the same iOS clutching group as being sheep, Samsung seemed a good choice to have put this all together.

Samsung Australia later denied being involved in the protest which left everyone a bit curious as to who the mastermind was. James Croft from MacWorld's MacTalk podcast did some digging into the "Wake Up" web site source code and found this to be a Doubleclick source identifier with a number of src=2215527;type=black822. When the numbers are sifted through Google, you see a number of hits that lead to RIM's Australian web site. We aren't talking about a BlackBerry fan site here, we are talking about RIM's own Australian based web site.

More support for RIM's involvement comes from "Blunty's" participation in the event. "That is the gentleman who by coincidence or design (we'd go with the latter) was at the Apple Store in question and was able to video the protest. It seems that "Blunty" has worked with BlackBerry before, even penning a glowing review of the BlackBerry PlayBook before its arrival in the country.

If all of this is true, and at this point RIM has yet to comment one way or the other, it would seem that Samsung deserves an apology. As for RIM, well, we're not sure what the Canadian manufacturer could possibly gain from this promotion. Perhaps it is just the beginning of an ad campaign for the new BlackBerry 10 handsets. With the BlackBerry World Conference beginning May 1st, the timing might just fit.

source: MacWorld via RedmondPie



1. onethreealpha

Posts: 14; Member since: Mar 28, 2012

Hard to wake up i-victims even with a "rim"-job like this. After all, the iphone is the opiate of the technologically illiterate...

4. Lucas777

Posts: 2137; Member since: Jan 06, 2011

have u ever considered that they enjoy their iphones and dont need anything else? and as for rim, idk what phone they expect ios users to "wake-up" to… maybe an android or wp device...

27. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I don't care who did that Samsung or RIM, but that was good! :)

34. taco50

Posts: 5506; Member since: Oct 08, 2009

Too bad study after study shows Apple users are more tech savvy

37. remixfa

Posts: 14605; Member since: Dec 19, 2008

to bad study after study shows that samsung outsold apple in Q1 2012 so therefore you should not be posting any longer. sup honorless liar.

53. taco50

Posts: 5506; Member since: Oct 08, 2009

So will you stop posting since I linked Apple winning by 3 million smartphones?

42. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Do I really need to repost the link to the survey you are misquoting to prove ONCE AGAIN that you're wrong about iPhone users being tech savvy?

43. remixfa

Posts: 14605; Member since: Dec 19, 2008

you know he cant read sniggly, so why even try?

44. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Mainly so our audience gets a clear picture of just what a f**king moron Taco is.

45. remixfa

Posts: 14605; Member since: Dec 19, 2008

ha. can it be more clear? they already know he was a mindless troll, but now they can add honorless liar to it as well since he so obviously is not honoring his end of the bet that he touted for months.

47. networkdood

Posts: 6330; Member since: Mar 31, 2010

Dude, I literally know over 100 iphone owners and maybe 1 is semi-techy savvy. I know of 10 people like me who own Android and we considered the tech geeks of my town.

52. taco50

Posts: 5506; Member since: Oct 08, 2009

Let's go with your "friends" instead of real data then

55. Sniggly

Posts: 7305; Member since: Dec 05, 2009

But the real data doesn't support you either, Taco. I f**king LINKED that study you keep misquoting. In it, iPhone owners were identified as more likely to be early adopters, but of course that's explained by the zerg rush on every single new Apple product since the original iPod. Android owners tend to be later adopters; in other words, we will wait and see what's coming out before making our purchases. Also in that study, the part you missed, iPhone owners were identified as preferring a prettier gadget which only did a few things, whereas Android owners preferred an uglier device that did a ton of things. ALSO, iPhone owners identified themselves as higher maintenance, a trait of someone who's not tech savvy, as they need to be babied along with their devices. So no, according to the study that you're thinking of, iPhone owners are NOT. f**kING. TECH. SAVVY. So DROP it already. Like you did a few days ago when I shut you down with these inconvenient truths.

48. RageQuit

Posts: 44; Member since: Sep 05, 2011

When the studys apply to the same price brackets($200 per phone) it reversed. go take your useless statistice elsewere to troll.

50. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Too bad study after study shows that Taco is an idiot who can't come up with proper statistics other than those shown on Mac fansite?

41. jmoita2

Posts: 930; Member since: Dec 23, 2011

ish**p simply refuse to take the red pill. They are happy enough to remain in the Matrix.

2. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

conspiracy theory...

3. ron1niro

Posts: 54; Member since: Mar 28, 2012

I knew it wasn't Samsung that had done this. I'm neither a Samsung, nor Apple device user, i prefer Nokia devices but i hate it when this site posts such things. You are quick to point fingers as if you are inciting rivalry. Next thing you will know is that it wasn't even RIM. Someone from Australia wrote that the group that did this is independent and that the Apple store wasn't their only target as they went on to do the same outside other big stores. I just wish you could do your job. Report news and review things but don't come up with conspiracy theories and don't give us your point of view because that makes you biased. Tell us what happened and leave the readers to come up with their own conspiracy theories. For the readers, i wish some of us could think before we write something and stop this stupid fanboyism. Nuff said.

7. plgladio

Posts: 314; Member since: Dec 05, 2011

Well said...

28. ZEUS.the.thunder.god unregistered

its iPA and obiously biased. these guys wont let go of a chance to bash android, samsung or google. this is not the first time PA has come up with a misleading article. apart from Michael H. try to anyone`s article and you would know. +1 for you for speaking the truth.

5. a1000smiles4u

Posts: 84; Member since: Apr 24, 2012

If it was RIM then they probably need to wake up from coma considering thr last few quarter's results before asking other to wake up. Had samsung done this would have made some sense Nokia too out of completion until they accept Android

6. plgladio

Posts: 314; Member since: Dec 05, 2011

Alan please stop posting article like this? Do you know that was from Samsung before? Why you posted the article and making people to go against Samsung? This is too bad, if you still want to post just ask whom we are suspecting. This leads to a unwanted confussion.

9. matrix_neo

Posts: 334; Member since: Nov 03, 2011

I agree, it created confusion to the readers. he did also a bad publicity to samsung coz launching of galaxy s3 is few days away. Directly accusing samsung as the mastermind but with rim he's playing safe. Pretty obvious which side you're in, baaa baaa black sheep?! Maybe in he's next article is nokia or HTC. Everyday I read news here in pa but this one really pissed me off, be fair in writing an article no matter what company is involved.

16. plgladio

Posts: 314; Member since: Dec 05, 2011

8. GeekMovement unregistered

Agree, they (PA or maybe just Alan) shouldn't be making assumptions. It's probably left bad impression towards Samsung to many people. I know I was really disappointed in Samsung when I read that news because I couldn't believe such a well respected company going as far as placing people standing outside protesting. That would have been too aggressive on their part. Glad to know Samsung isn't behind that.

29. ZEUS.the.thunder.god unregistered

its not just Alan or Ray S but its everyone from iPA except Michael H.

10. mas11

Posts: 1034; Member since: Mar 30, 2012

I like the idea of a "Wake Up" campaign. I think this should be done at Apple stores across the U.S. Many people buy iPhones because they are popular instead of buying a phone based on what they really want. What if you want 4G Lte, a huge screen, customization or a physical keyboard? You can't get that in iOS devices. I’m sure many people who own iPhones would like those options if they just tried other phones.

20. Lucas777

Posts: 2137; Member since: Jan 06, 2011

the problem is rim has nothing to "wake up" to… and staging protests outside competitors stores is not a good advertising campaign… and if someone wants 4g, or a ginormous screen, they would get an android device… but people who have iphones want their iphones and like their iphones… as satisfaction surveys have shown

21. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

it just depends on what phone you enjoy more, i've been a happy owner of an iPhone 4 since march last year not thinking of changing any time soon

22. mas11

Posts: 1034; Member since: Mar 30, 2012

They may enjoy their iPhones, but a lot of iPhone users want 4G Lte and a bigger screen in the next iPhone. Why wait when you could get that now in an Android or Windows Phone device. And if you're happy with you're iPhone that's great, but I encourage people to try new phones. I've used my friends' iPhones and found that I enjoy Android devices more. I would also love to try out a Windows Phone, but they are pretty rare right now. I'm just saying a lot of iPhone users have never tried another phone they will just buy whatever Apple decides to sell them.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.