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WSJ: Demand for BlackBerry Q10 is poor

Posted: , by Alan F.

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WSJ: Demand for BlackBerry Q10 is poor
Every now and then, we make a prediction that works out precisely as we called it. Take the launch of the BlackBerry Q10. Earlier this year, after the Canadian OEM announced that the all-touch BlackBerry Z10 would be launched before the QWERTY-equipped BlackBerry Q10, we smelled disaster. Why not go with your strengths when launching a whole new platform, and certainly a phone with a physical QWERTY keyboard would be playing to BlackBerry's strength.

At the time, BlackBerry CEO Thorsten Heins said that the reason for going with the BlackBerry Z10 first was because it was the more difficult of the two phones to make. But a story in Thursday's Wall Street Journal has a different explanation. According to the story, Heins said that the reason he decided to go with the BlackBerry Z10 first to debut the BlackBerry 10 platform was because the company "owned" the QWERTY equipped smartphone market and felt that it could wait.

According to executives with the carriers and retailers, Heins' decision blew up in BlackBerry's face. Sales of the QWERTY-equipped BlackBerry Q10 have been extremely poor. BlackBerry 10 was supposed to help the company get back in the race and compete against iOS and Android. With that hope all but gone, BlackBerry's board has been considering a sale of the company or a spin off of BBM.
To show the extent of BlackBerry's problem, Chris Jourdan discussed his experience with the BlackBerry Q10. Jourdan owns 16 Wireless Zone stores in the Midwest that are third party, authorized Verizon resellers. Jourdan said his stores ordered only a handful of Q10 units. "The handful that sold were returned," said Jourdan. "We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor," he said.

In another sign that BlackBerry 10 models aren't moving, Jeff Trachsel, chief marketing officer at NextWorth, said that he never saw a surge in trade-ins of older BlackBerry models when the new Z10 and Q10 were launched. Trachsel, whose company buys used electronics equipment, says that the launch of a new smartphone model usually leads owners of the older models to try to sell them to raise money to pay for the new unit. "We thought there would be a pocket of die-hard BlackBerry enthusiasts waiting to upgrade, but it seems they have moved on." he said.

At one time the King of the industry, BlackBerry started losing market share with the launch of the Apple iPhone in 2007. BlackBerry management was in denial as they watched the company start its long, slow decline. And even when sales of the all-touch BlackBerry Z10 failed to excite anyone, there was always the QWERTY equipped BlackBerry Q10 that was being counted on to get things back on track. But it never happened. One executive at a  Canadian carrier said, "I think we'd all say that the Q10, the one we all thought was going to be the savior, just hit the ground and died. It didn't drive the numbers that anybody expected."

And that is why no one expects much from the 5 inch BlackBerry Aristo. How can they? Another all-touch model, this high-end unit has CEO Heins excited, but not too many others. Expected to launch in November, it could be BlackBerry's swan song as the company prepares for an uncertain future. The company could end up broken up with enterprise services sold to a computer company, BBM sold to a telecommunications firm and the hardware and software parts of the company scattered to the wind.
Meanwhile, BlackBerry responds by noting that it has received orders recently from Univision, ADP and the Department of Defense. It's next earnings report is due out on September 27th. If the numbers are very bad, it could hasten the end of the company that once ruled the smartphone industry.

source: WSJ

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posted on 29 Aug 2013, 20:49 1

1. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)

Only Android can save them and that might not be enough. The damage is already done.

posted on 29 Aug 2013, 21:00 1

5. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

Unless old Google just buys them out or floats them a loan to keep wp on its toes for something to do.

Outside of the laughs, stranger things have happened.

posted on 30 Aug 2013, 00:40

15. -box- (Posts: 3991; Member since: 04 Jan 2012)

Bb10 already has some android stuff built-in. I'd rather see android adopt some of BB10's tricks than the other way around.
It's sad that a company so well renowned and once synonymous with "smartphone" could fall so low, but that us no surprise with such a hubris. Hopefully apple will be next, if it isn't already. It wouldn't hurt BB to consider WP8 based on their clientele and security priorities, but I'd rather see Nokia succeed there than BB.

posted on 29 Aug 2013, 20:51

2. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

Won't need to sharpen the fork much, it should slide right in.

posted on 29 Aug 2013, 22:33

13. jeff1434325 (Posts: 97; Member since: 07 Aug 2012)

---says the WindowsPhone:))

posted on 29 Aug 2013, 20:59

3. Yubnub (Posts: 100; Member since: 23 May 2013)

Told you guys this would happen...

posted on 29 Aug 2013, 21:00

4. aditya.k (Posts: 496; Member since: 10 Mar 2013)

LOL! The demand for all the BB phones are poor I guess.

posted on 29 Aug 2013, 21:10 1

6. Jurdiales (Posts: 133; Member since: 10 Oct 2012)

I don't like to say it guys but, Blackberry is really dying, maybe using Android could save it, but, I guess Blackberry prefers to die instead of resurrect... so sad.

posted on 30 Aug 2013, 00:44

16. -box- (Posts: 3991; Member since: 04 Jan 2012)

There's no demand for BB's devices. If folks or companies are going to buy android, they'll probably buy samesung due to popularity.

posted on 29 Aug 2013, 21:14 3

7. GeekMovement (unregistered)

Well look at the price of these outdated devices. Why get BB10 when you can get top end android/windows phone/iphone for the same cost if not less?

posted on 29 Aug 2013, 21:30

8. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)

Just close already

posted on 29 Aug 2013, 21:42

9. andrexx24 (banned) (Posts: 22; Member since: 09 Jul 2013)

Give it up already Blackberry we all know you're just a dead man walking!

posted on 29 Aug 2013, 21:47

10. andrexx24 (banned) (Posts: 22; Member since: 09 Jul 2013)

Someone put them out of their misery quick! Lol

posted on 29 Aug 2013, 22:01

11. Armor (Posts: 52; Member since: 06 Dec 2011)


posted on 30 Aug 2013, 00:08 1

14. GeekMovement (unregistered)

I wanted blackberry to survive too, but I cannot help feel disappointed by their "best efforts". If they are going to charge the same amount for their midranging specs the same as high end smartphones today, it's not going to work. On top of that, blackberry doesn't have a lot of app support and since BB10 OS is brand new, I can't say it's totally reliable yet. It would need a lot more time to blossom into a more stable OS, but they won't be able to do that because they've released the Z10 and Q10 too late.

I was personally disappointed by the designs of their handsets too. I prefer the bold 9900/9930 design over the Q10 and the Z10 is just a typical black iphone-shaped device. Maybe if their devices were $50-$100 on contract I'd only consider it. $199 is out of the question for me.

Oh well, it was worth seeing blackberry giving it's last effort.. it will be missed.

Bring on the Sailfish OS!

posted on 30 Aug 2013, 02:59

18. BillyG (Posts: 305; Member since: 24 Sep 2012)

why? because we don't need blackberry. plain and simple.

posted on 30 Aug 2013, 09:26

21. DukeX (Posts: 327; Member since: 28 Aug 2013)

Even if blackberry dies competition will still be strong. Just cause one company dies out doesn't mean thar stops innovation. Someone else will pop up to replace them. Im tired of people saying "competition for consumers!" One monkey don't stop no show.

posted on 29 Aug 2013, 22:07

12. Armor (Posts: 52; Member since: 06 Dec 2011)

Everyone remember when Apple almost completely died!!!!!!!!!!! Lets see, Who bailed them out and saved them??? Wait it was Microsoft...

posted on 30 Aug 2013, 00:48

17. -box- (Posts: 3991; Member since: 04 Jan 2012)

If BB were like apple, we'd start hearing BB request the Canadian government to block imports and sales of any competing company.

posted on 30 Aug 2013, 05:37 1

19. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Demand is poor and price is strong.

posted on 30 Aug 2013, 06:47 4

20. StreetNerd (Posts: 836; Member since: 08 Dec 2010)

good thing i trade in my Q10 for the Lumia 925 (i just lost 5 euro xD)

posted on 02 Sep 2013, 07:37

22. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)

Garbage and die already

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