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BlackBerry CEO Heins talks BlackBerry Q10

Posted: , by Alan F.

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BlackBerry CEO Heins talks BlackBerry Q10
For weeks now, we've constantly been pounding the idea that BlackBerry should have released the QWERTY-equipped BlackBerry Q10 first instead of the all-touch BlackBerry Z10. BlackBerry CEO Thorsten Heins was hoping that having a competitive BlackBerry touchscreen model ready would allow those who bring their own device to the office, to replace their work issued BlackBerry with the BlackBerry Z10 instead of the Apple iPhone or an Android model. Heins got too hung up on the idea that employees were bringing touchscreen phones to work. What the executive didn't realize until now, was that long-time BlackBerry fans never fell out of love with the BlackBerry QWERTY. What they wanted was exactly what the Q10 gives them, a mixture of a touchscreen in addition to the QWERTY keyboard.

In an interview with Bloomberg Television, it seems that Heins is now coming around to the idea that traditional BlackBerry users would rather type on a keyboard as long as they have the ability to navigate on the rest of the phone using a touchscreen. Heins, noting that the BlackBerry Q10 is $50 more on contract than the Apple iPhone 5, called the Q10 a "high quality" phone for hyper-connected multitaskers who need to get the job done.

On Sunday night, we told you that an exclusive deal with U.K. retailer Selfridges made the phone the fastest selling consumer electronic device ever sold at the store during the weekend's launch. During the interview, the CEO mentions that tens of millions of BlackBerry Q10 units are expected to be sold, although it wasn't clear what timeframe he was talking about. It now sounds as though Heins sees the error of his ways and realizes that it could be the more old fashioned of the two current BlackBerry 10 models that makes waves. And considering T-Mobile's last minute decision to jump into the BlackBerry Q10 game last week, it seems that others have started thinking the same way.

source: BloombergTelevision via BerryReview

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posted on 30 Apr 2013, 02:34 3

1. fuhrer (Posts: 39; Member since: 29 Apr 2013)

Sinking ship?

posted on 30 Apr 2013, 04:29 3

5. TheMan (Posts: 493; Member since: 21 Sep 2012)

Not yet

posted on 30 Apr 2013, 02:42 3

2. Reverence (Posts: 224; Member since: 16 Jul 2012)

Blackberry has one cool product that is q10 which is made for specific people

posted on 30 Apr 2013, 02:52 2

3. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)

This guy talks a lot

posted on 30 Apr 2013, 03:51

4. MC1123 (Posts: 1256; Member since: 12 Nov 2012)

its really actually a pricey phone... better buy unlock coz its cheaper

posted on 30 Apr 2013, 04:55

6. darac (Posts: 2156; Member since: 17 Oct 2011)


posted on 30 Apr 2013, 08:01 1

7. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)

This guy is a complete tool and so are his products!

posted on 30 Apr 2013, 10:57 1

8. Xtasy (Posts: 284; Member since: 13 Jan 2013)

That's right this phone wa made to be a tool not a toy like the iphone and android devices. Although the Z10 works as a better tool and toy than the iphone and androids so he has a win, win

posted on 30 Apr 2013, 13:05

9. InspectorGadget80 (unregistered)

BB QWERTY phone is making a comeback. I see sales soaring for the qwerting phone

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