Video shows the Project Ara team at work inside Google

Video shows the Project Ara team at work inside Google
It might have slipped your mind, but in the deal that sent Motorola to Lenovo, Project Ara stayed with Google. For those who have forgotten all about it, this project deals with a modular phone being developed by the Mountain View based tech giant. The idea behind a modular phone is that you can easily slide in something you want to add to your handset, a better camera for example. So you might go to a modular store where you would buy the appropriate modular piece, and slide it into the endoskeleton of the phone. Other modular pieces could offer a faster AP or a better flash, or even an improved display.

The video at the bottom of this story introduces the current Project Ara team  and gives away some clues as to where the team is now, in regard to launching a modular phone. It seems that there is still plenty of work to be done, but Google seems focused on getting a modular phone into the hands of the public.

In February, Google revealed some more details about Project Ara saying that it wants the entry-level unit to be priced at no more than $50. For that price, buyers would get a Wi-Fi radio, a touchscreen and the circuitry to run both. Google is planning on opening kiosks where Project Ara owners can buy the modular parts they need to build the rest of their smartphone the way they want it.

On April 15th and 16th, the first Ara Developers conference will be held, raising the public's awareness of the project. The conference will be held online. So what do you think? Still excited about the concept? The first Project Ara device is expected to launch in the first quarter of 2015.

source: Phonebloks via Engadget



22. affinity1221

Posts: 6; Member since: Jun 26, 2013

They bought the idea from a guy. The original was phone blocks

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its the same mentions on the phonebloks website Motorola/Google as a partner. It even mentions "developing the phone with Motorola and your help." It even mentions Phonebloks on the Project Ara website.

21. InspectorGadget80 unregistered

This is TRULY amazing. I can't wait till this comes out. Now we can all create our own phones. with this I don't have to pay for a high price phone. just put it together yourself.

20. ameran

Posts: 344; Member since: Dec 04, 2013

I don't believe this would be a success story. I just don't see it.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I'm still super excited for this, especially if it's possible to equip the phones with Active Display and Touchless Control via Motorola.

10. ZPM101

Posts: 36; Member since: Apr 12, 2010

I've been in love with the idea of a modular device since I first heard about it 2 years ago. This is the future of mobile devices.

9. milos

Posts: 68; Member since: Oct 29, 2012

i'm thinking about that S4/S5 and M8/M7 drop tests videos from yesterday. How would ARA do? Scenario#1 It hits the ground with one corner and all you need to do is possibly replace one component. If you can remove it! Scenario#2 it hits the ground, cracks the screen, and deforms the main frame so you cannot remove most of the modules due to deformation. Scenario#3 It hits the ground, and most of it flies apart :-) Good thing is that ultimately (hopefully), you can buy only any modules you need to replace, including main frame. lets wait and see..

11. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I'm thinking a bumper (the band style cases like what Apple used on the ip4 to correct the antenna issue) would solve the problem. Not only would it hold the modules in place, but it would also cushion the fall. As far as the frame, if they're selling the entry level unit for $50, you wouldn't be out much to replace it. That's what most phone repair shops charge for minimal work. Either way, this not only helps for people who want to upgrade without buying a new phone, but it could also help for damaged phones. Screen cracked or the speaker's out? Swap it yourself. Those repair shops are gonna hate this idea though.

23. kozza3

Posts: 778; Member since: Oct 17, 2012

nah we could easily be the supplier of such parts!

26. Karriope

Posts: 148; Member since: Jun 07, 2013

Well... it's said to be held together by electromagnetism... so that could be quite resilient to the falling apart scenario. Plus the fact that the components are separate mean more impact dispersion and cushioning of the vital "endoskeleton", reducing the likelyhood of #2. Plus, these are expected to be made of 3D printed plastic, and I firsthand know how tough those plastics can be.

8. AfterShock

Posts: 4147; Member since: Nov 02, 2012

This is great! I'll rock a N6 till then.

6. SAO101789

Posts: 123; Member since: Feb 10, 2014

I can see nokia and windows making something like this.

7. maherk

Posts: 7102; Member since: Feb 10, 2012

too late to make it. Unless you mean copying it?

14. SleepingOz unregistered

Nah it's Google. Too bad.. =]

3. reckless562

Posts: 1153; Member since: Sep 09, 2013

we ALL need this

2. maherk

Posts: 7102; Member since: Feb 10, 2012

apple will patent this, and will sue google in 3 years from now

4. reckless562

Posts: 1153; Member since: Sep 09, 2013

god forbid those boy-loving apple tree huggers from throwing ruin to this marvelous idea

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So you're either trying to insult Apple fans by calling them pedophiles (which is disgustingly low) or gay (if you mean "boy" as in "any male,") in which case you're being disgustingly homophobic. Yeah.

17. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Whats wrong in it? iphone owners do look like gays

1. NoFanboy

Posts: 300; Member since: Nov 18, 2013

Google will rule the world one day

5. Diezparda

Posts: 941; Member since: Oct 23, 2013

this is innovation, the "real" one

15. kabhijeet.16

Posts: 896; Member since: Dec 05, 2012

Awesome Innovation


Posts: 2819; Member since: Oct 03, 2012

Hahah google did not invent it! Do some research!

18. MotorolaX

Posts: 17; Member since: Mar 04, 2013

Yes Motorola Advance Technology Department Invented The Modular Phone Concept..! :P

19. DechyX

Posts: 156; Member since: May 16, 2011

innovation and invention are not the same thing... do some research.

24. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thank you.

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