Motorola announces Project Ara, its open hardware platform

Motorola announces Project Ara, its open hardware platform
Looking to do to hardware what Android has done with software, Motorola on Tuesday morning has announced Project Ara. The idea is to allow third parties to offer modular parts of a smartphone that would lower the barriers to entry for competition, increase the pace of innovation and compress development time. Going well beyond the customization of the Motorola Moto X, Project Ara would allow smartphone buyers to truly decide what they want their smartphone to do, what it looks like and how much it will cost.

In the next few months, the wholly owned Google subsidiary will release an MDK (Module Developer’s Kit) and third party developers will be begin creating the modules. The design consists of an endoskeleton (endo) and modules. The endo is a frame on which the modules are attached to. The latter, as Motorola points out, could be "a new application processor to a new display or keyboard, an extra battery, a pulse oximeter--or something not yet thought of!"

Motorola has been working on this project for a year and is asking for your help. You can sign up to be an Ara Scout and get emailed each month with the opportunity to share your ideas on the project, using an app available for iOS and Android phones. Motorola also met with Dave Hakkens, the creator of Phonebloks, who has a similar idea for a modular phone. We told you about Phonebloks last month.

This all sounds like a very interesting idea that could very well change the way we buy a smartphone. You will be able to build your own individual handset picking the camera you want along with the display and all powered with the CPU that you want running your phone. And think about how much easier repairs would be. Snap out the defective part, snap in the new one and you're good to go.

Motorola has shared some pictures with us that show off some of the modular designs already made in tests. You can see these truly customized models by clicking on the slideshow below. 









source: Motorola

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51 Comments

1. draconic1991

Posts: 200; Member since: Apr 27, 2012

It would be so cool if you could upgrade your phone like a pc.....just buy a new part to make your phone equal to the flagships....no more limitations of not being able to upgrade your phone to a new software version...

14. pokharkarsaga

Posts: 553; Member since: Feb 23, 2012

Now even mobile hardware will become customizable while running customizable os.

18. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Great concept (plug-n-play modules); but the whole module thing would seem to add its own overhead. For example, if you were to be able to swap out SoC modules, you would need a wiring harness to unplug/plug in the old and new SoC modules. Right now, those modules are soldered directly to the system board. The modularity would make the phone's form factor start to approach that of bulky prototyping boxes. It is a great idea, but there are some practicality considerations.

29. Arman

Posts: 47; Member since: Jul 08, 2013

yep, exactly.. but some parts can be modular without any problem(may be different effect for different devices) for example camera module,all manufactures design and produce this part as a modular component so there wont be a problem to make it standard (like using thundorbolt or USB 3.0 standard for faster buffer).. or battery , or RAM... display .. memory card.. Imagine all of these parts using Thundorbolt standard. you can have 2 memory card madule and no camera.. or double the RAM and no memory card.. or buy a huge A$$ phablet board and add more modules to your previous ones.... I think SoC can't be modular because its almost impossible for mobile processor manufactures. but many parts can be modular without any compromise in SIZE or Capability..

28. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Check this out now you'll get that here: http://www.youtube.com/watch?v=Cr1-hzEpSR0

2. Penny

Posts: 1859; Member since: Feb 04, 2011

Damn, if this ends up being what we're all thinking, you could finally get your no-compromises perfect smartphone.

3. gprime

Posts: 28; Member since: Oct 05, 2013

That is what am talking about! A phone designed for anyones individual need. Pefect phone: Lumia's pureview camera ultra high definistion screen 6 inch 5,000 mah battery 64bit processor to make future proff on screen digital finger print scanner this has nothing to do with the article but i wish google would buy ubuntu

4. noim1

Posts: 297; Member since: May 15, 2012

Seems like after the Open Software of Android ...Google is now opening the gates to Hardware ... Go Google & Moto --- > making real Innovation (unlike some fruit company who only knows how to sue)

8. reckless562

Posts: 1153; Member since: Sep 09, 2013

crappIe

5. gust3r3u

Posts: 84; Member since: Apr 11, 2013

is that a picture of a cat with glasses next to the motos? what in the world were they smoking, why would you need to change the pieces if the hardware is the best they can put, if i want a bigger batt do i get a thicker square? sounds trippi ..

6. reckless562

Posts: 1153; Member since: Sep 09, 2013

awesomeness

7. gprime

Posts: 28; Member since: Oct 05, 2013

That is what am talking about! A phone designed for anyones individual need. Pefect phone: Lumia's pureview camera ultra high definistion screen 6 inch 5,000 mah battery 64bit processor to make future proff on screen digital finger print scanner this has nothing to do with the article but i wish google would buy ubuntu

9. datsyuk

Posts: 180; Member since: Jan 11, 2012

Amazing. Could probably build a phone for much cheaper and continuously upgrade it for a little while before maybe starting from scratch. I bet it will be more affordable than what is offered now. Have been waiting for this forever now.

10. GeekMovement unregistered

Innovation. I can't wait to see what Motorola has in store for us.

11. Finest

Posts: 90; Member since: Aug 16, 2013

Now this is good news finally the specs war will come to an end amd the unstoppable release of multiple smartphones and flagships will soon be over

12. DRavago

Posts: 15; Member since: Oct 11, 2013

This is the best thing tech related I've seen all year... DROOL

13. xfire99

Posts: 1206; Member since: Mar 14, 2012

WoW nice and innovation of the year! But real ugly with all modular in place and really need nice suiting case for it too. :)

15. marceldy

Posts: 18; Member since: Sep 21, 2012

I would love to see a drop test on that one! :D

31. Pancholo

Posts: 380; Member since: Feb 27, 2012

*Drops* Blocky module pieces fly everywhere! You pick them up and plug 'em back in. Voila! It's like it never happened. Anyway, this thing would be a dream to repair if it ever gets effed up by getting dropped with a case. Just switch the damaged modules (if any) and presto!

16. Bozzor

Posts: 248; Member since: May 02, 2012

19. androidrocks

Posts: 63; Member since: Apr 14, 2012

"Motorola also met with Dave Hakkens, the creator of Phonebloks, who has a similar idea for a modular phone". You did not read the article I guess...

42. psigate

Posts: 25; Member since: Sep 24, 2012

I think he just got himself a job... whats to be sorry about?

17. tigermcm

Posts: 861; Member since: Sep 02, 2009

ummmmm im not knocking motorola but for months now there's been a vid circulating on FB with something extremely similar to this i think it was called phoneblocks

20. emadshiny

Posts: 1144; Member since: Dec 05, 2012

24. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

Motorola has been working on this for a year.

21. kanagadeepan

Posts: 1265; Member since: Jan 24, 2012

even though the resulting phone will be too thick, the idea is great, but implementation will be pretty hard too...

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Oh, this is beautiful. I'm willing to bet that with Google and Motorola's backing, modular smartphones could become freaking HUGE. If they introduce a marketplace tool similar to the Play Store and Motomaker rolled into one, making it easy for consumers to put together, it could take off. I think the best way to implement the manufacturing of the parts would be to have Motorola actually shoulder the manufacturing costs of the components and give the developer of the parts a cut of the profits. Otherwise I'm not sure how they'll entice independent developers to come in and try to design, since not everyone can cobble together mass produced parts for customers to snap into their phones. But overall this is a beautiful concept, a big company helping realize the ideas set forth by PhoneBloks.

23. gytisxp unregistered

phoneblocks anyone :D

25. sergiobr

Posts: 718; Member since: Feb 25, 2013

Awesome !

26. Sondae

Posts: 291; Member since: Jan 02, 2013

This is a good innovation making your phone customizable you can choose what you want to put on your phone because not all people have same needs or wants in a phone. I cant wait to see this for real.

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