Verizon is next to have a logo change

Just yesterday, we told you about Google's new logo and icons. Now, one of the best known trademarks in wireless is also getting revamped. The familiar red check mark used by Verizon Wireless is shrinking, and is almost an afterthought on the carrier's new logo, which was released internally on Wednesday. In addition to the size of the check mark, it is now located at the end of the company's name. The red "Z" in Verizon has also been ditched.

More so than any other carrier, Verizon has been criticized in the past for plastering its logo all over the smartphone models that it sells to its customers. Recently though, certain handsets were offered to consumers without any trace of the check mark or logo. One model that comes to mind is the 64GB Motorola DROID Turbo, which doesn't have the Verizon name or logo on it at all. 

The old logo was in need of some refreshing since it had been developed in 2000 when the merger of GTE and Bell Atlantic created Verizon. This past June, Verizon purchased AOL, paying $4.4 billion for the internet content provider. It seems that Verizon brass felt that with the purchase of AOL, it was time to give the company a new image. The new logo was not supposed to be rolled out until tomorrow, but was leaked out by Verizon insiders. What do you think of the Verizon logo's new look? You can let us know by dropping your comments in the box below.

Big Red, as Verizon is affectionately called, is the largest wireless carrier in the U.S. Speaking of the Big Red nickname, for old time's sake, check out the 2011 commercial for Verizon embedded below. Done in the style of ads run by Wrigley for Big Red gum, the spot was a clever satire of Verizon's nickname. With a lot of the red disappearing on the new-look Verizon logo, will the Big Red nickname go away as well?

source: AdAge via AndroidAndMe



1. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Verizon. Don't put logos on your phones.

28. Plutonium239

Posts: 1230; Member since: Mar 17, 2015

I don't mind AT&T's logo on my phone, its very unobtrusive(and I think it looks good).

2. mc1191

Posts: 40; Member since: Sep 08, 2012


3. strawhat67

Posts: 66; Member since: Jul 16, 2015

Old one is better

14. Larry_ThaGr81

Posts: 592; Member since: May 26, 2011

No doubt!!!

4. StanleyG88

Posts: 240; Member since: Mar 15, 2012

That's the dumbest change I have ever seen. Whoever came up with that should be on the street. New Coke all over again. The new logo is far far far worse than the old one.

6. ECPirate37

Posts: 337; Member since: Jul 14, 2011

I agree. Change for change's sake isn't the best idea. I like the old one better.

5. hwb01

Posts: 355; Member since: Apr 17, 2014

Is it me or does the new logo look older than the old one? Also, has no one at Verizon thought of using the check in place of the V?

7. Plutonium239

Posts: 1230; Member since: Mar 17, 2015

Yeah, I agree with your thoughts on this. The new logo also looks to be a little less sharp.

11. KParks23

Posts: 725; Member since: Oct 13, 2010

Hahaha is this for real someone is getting fired soon!

12. KParks23

Posts: 725; Member since: Oct 13, 2010

Hahaha is this for real someone is getting fired soon!

8. shiftt

Posts: 333; Member since: May 03, 2015

That looks stupid and old but it looks better than the other one when they paste it all over their phones so good job Verizon.

9. HASHTAG unregistered

Verizon, please fire the person who accepted this person's design.

10. GTRagnarok

Posts: 48; Member since: Aug 22, 2014

The check mark looks really out of place. I think they should have put it inside of the V...........that sounds dirty.

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I could make a better one.

15. Larry_ThaGr81

Posts: 592; Member since: May 26, 2011

Wow! This is a much worse logo.

16. AlikMalix unregistered

I wouldn't care, not like Verizon or any other carrier for that matter prints another damn logo on my phone, changes my bootup screen, or puts their usless apps. But I like how someone mentioned "Check Sign" instead of a V in Verizon... AT&T logo is still better...

17. gs200

Posts: 64; Member since: Jun 09, 2015

Are we sure the new one is on bottom? I think even I could have come up with that one.....

18. Penny

Posts: 1859; Member since: Feb 04, 2011

That logo was created on the company's "bring your crack to work day." The person who created it must have been high. The person who approved it must have been out of his mind. The entire marketing team must have been tripping. The developers who published it must have been run it as an automated script.

19. MiAnyemi

Posts: 34; Member since: Apr 02, 2014

Who designed this? Still as ugly as the old one. They should completely do away with the red checked mark. I have an HTC DROID DNA and the Verizon logo in front is not the best at all.

20. MiAnyemi

Posts: 34; Member since: Apr 02, 2014

Upon a second look at the new logo, I asked this simple question: Was it even designed?

21. MiAnyemi

Posts: 34; Member since: Apr 02, 2014

Upon a second look at the new logo, I asked this simple question: Was it even designed?

22. aja626

Posts: 5; Member since: Sep 13, 2010

the check looks like a wrong answer on a test.... is verizon now the wrong carrier

23. bubbadoes

Posts: 1225; Member since: May 03, 2012

not a lot went into this. it's ugly!

24. tokuzumi

Posts: 1919; Member since: Aug 27, 2009

Not a fan of the new logo. It's looks like someone cobbled it together right before a meeting in Word.

25. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

Hahaha Verizon, what a bunch of dumb-asses. They paid a ton of money to some retard amateur with no design skills to replace a shtty logo with an even shttier one. I would have removed the large check mark, replace the "v" with a small red check mark, and kept the long-tailed red "z" as it is...or maybe change it to black but keep the tail. That'll be $5000 please, pay up!

26. dorianb

Posts: 617; Member since: Oct 24, 2012

27. LAFN

Posts: 61; Member since: Jul 19, 2009

I was holding off but I think now I feel comfortable switching to Verizon.

29. snowgator

Posts: 3621; Member since: Jan 19, 2011

With everyone on this one. That is a third graders effort. They did not need to change their logo. It is iconic and easy to identify with their company. They just needed to keep it off their phones, or simply put the long checkmark on it like AT&T puts the globe or Sprint just uses their "pindrop" logo.

30. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They should have the V in Verizon be the Checkmark. It is such a simple thing. They should fire their logo designer. Im kind of tired of these crap looking logos that can be squeezed out in Photoshop in less than 30 seconds.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.