Google reveals new logo and icons

Google reveals new logo and icons
With today being the start of the fourth and final quarter of 2015, it is the perfect time for Google to change its logo. The company has released a video on YouTube (where else would it do so?) showing the long history of the company's insignia (17 years) and revealing the fresh new look for the company. Remember, the company is now a subsidiary of Alphabet.

In addition, the little blue "g" icon is being replaced by a four-color "G" that dovetails with the look of the new logo. And a colorful microphone symbol will let you know when you can interact with a Google application via voice, typing or taps on the display. 

Check out the video, and don't forget to go through the slideshow to see the new Google logo and icons. What do you think about the changes? Let us know by leaving your comments in the box below.

source: Google (1), (2) via AndroidSpin



1. Commentator

Posts: 3723; Member since: Aug 16, 2011

Overdue, IMO. The old logo had an old feel. Who needs serifs in 2015?!

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Seriously? Its the same with a different font.

5. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Seriously, cuh. It's as if the logo itself said "Hey guys, f**k me up"

12. HildyJ

Posts: 338; Member since: Aug 11, 2012

I hate sans-serif, I hate even weight, I hate verticle stress, (and I'm not thrilled with people who have no idea what I'm talking about). I hate the new logo. Other than the 'e' you could just enlarge, bold, and color PhoneArena's body font and come up with a reasonable facsimile. It's a PowerPoint slide title, not worthy of Google or Alphabet.

22. tbacba

Posts: 134; Member since: Mar 31, 2010

Do you hate pretentiousness?

39. neops

Posts: 297; Member since: Jan 28, 2014

It looks very unpolished, unwrought, crude, raw. I don't like that family of letters even in S6's logo. They are 100 years old, they say nothing to me about Google

25. Mxyzptlk unregistered

Well they've done a good job doing that with lollipop and youtube.

27. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Still a distance second compare with iOS 8 and Apple Music.

40. vincelongman

Posts: 5693; Member since: Feb 10, 2013

Don't forget OS X Yosemite Basically requires 8GB ram and a SSD to remain smooth

36. nodes

Posts: 1159; Member since: Mar 06, 2014

it looks like a Paint-made logo.

3. shiftt

Posts: 333; Member since: May 03, 2015

Google is like the grandparent who stayed relevant. It's nice they getting a fresher logo.

6. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Grandparent? They're not even 2 decades old yet. I say Google is now just beginning adulthood of the company ever since Alphabet came up. Apple is the better description of where you're pointing at since they're much older and very much relevant due to changes in design.

10. TezzaBP

Posts: 274; Member since: May 18, 2015

Dude it was an expression no need to get so serious

18. javy108

Posts: 1004; Member since: Jul 27, 2014

Man Apple wasnt relevant at all before 2000.

21. shiftt

Posts: 333; Member since: May 03, 2015

Apple?... .... No comment. But anyways what @TezzaBP said.

4. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

The old logo was an instant classic that never had to be changed. Just like the Coca Cola logo.

7. jeff327

Posts: 87; Member since: Feb 28, 2012

It is not the start of the last quarter of 2015. It is the last month of the third quarter of 2015.

11. TezzaBP

Posts: 274; Member since: May 18, 2015

nah it's the first of the 9th, therefore last quarter

16. Commentator

Posts: 3723; Member since: Aug 16, 2011

? 1 2 3 4 5 6 7 8 9 10 11 12 Seems to me like there are three more months after September. I could be wrong though, I didn't major in Calendar Studies.

24. jeff327

Posts: 87; Member since: Feb 28, 2012

TezzaBP...Sorry you are wrong. There are three month in each quarter. Pretty basic math.

8. GeekMovement unregistered

I like the new flatter look.

14. Plutonium239

Posts: 1215; Member since: Mar 17, 2015

The flat look is stolen from Windows.

20. GeekMovement unregistered

Not sure if you're pointing out a random point or if you're saying that because I said "new flatter look", but what I mean by new is Google's new logo, not new as in revolutionary flat design. As for the flat look being stolen part, are you saying that because the UI design on windows phones was flat before Android and iOS adopted the flat design?

23. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

He is saying that because it certainly does follow the design philosophy of windows phone or even the OS with the windows logo. Hell even my friend mentioned it and he isn't even a techy. Windows did not invent the flat ui, but it would be really naïve to think google just suddenly thought of this after the biggest software maker changed its design over the last few years....

26. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

'Windows did not invent the flat ui' Never thought I would hear it from you. Organization changes only affect people in its management positions. I personally think its a smart move for accountability. Fan really have weirdo thinking. To be able to find fault in Google Lego that really something.

28. GeekMovement unregistered

It could be possible that Google and Apple were inspired by Microsoft and it could be that they were inspired by something else when flatting their UI appearances. Saying that it was "stolen", as if it were a fact, is a bit of a bold statement. But I didn't quite understand the first part where you said that it follows the design philosophy of windows phone "or even the OS with the windows logo". Would you mind explaining that in more detail?

29. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

If that your broad definition of the word stolen than every graphic designers that ever live is a thief.

30. GeekMovement unregistered

I'm not sure I'm following along with your response... my point is I don't believe Google and Apple "stole" "the flat design" from Microsoft. Inspired by Microsoft's simple, flat, one-solid-color UI aesthetics? Possible, but not a fact.

37. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Flat design was adopted base on lower system and resource requirement its neither pretty nor more usable. In fact there a greater learning curve. Take Google Material design, i have to familiarize myself on their new icons placement. Personally, i more in favour of 3D and shadows of the older Google UI and also Apple skeuomorphism UI. Steve Job adopt skeuomorphism because it has a lower learning curve.

41. GeekMovement unregistered

Your post is interesting and I can understand how the flat design would use less resource, but I personally like the change. I think it fits very well with Android's card layout and the clean UI in many of the apps that have followed the new design language since lollipop. In regards to the flat changes made on iOS, I can agree with you that I liked the previous design. I don't mind the flatter look on iOS either, but if the flat vs skeuomorphism design makes a big difference on the system resource like you said, I can see why they switched to a flat design with all the new features being added on both OS. Perhaps that could have been a reason why Apple and Google decided to go flat rather than just stealing it from Microsoft as one user suggested above.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.