Verizon Wireless adopts aggressive Pricing Methods

Aiming to boost its stature in both the business and teen markets, Verizon Wireless introduces new pricing to lure new subscribers and expand services to current users. Starting today, the carrier begins offering its $99 third-generation Express Network Unlimited plan for a free month with a one or two year service agreement. Called the Get Started package, the offer runs through Sept. 30. Also included in the package are rebates on 3G equipment, including handsets that act as wireless modems as well as the Sierra Wireless AirCard 555 for laptops.

Verizon's free-month promotion likely is aimed at garnering as many business data users as possible -- and keeping them as long as possible -- at a time its Express Network remains the only national advanced CDMA network. Competitor SprintPCS says it still plans its third-generation service launch this summer. Both Sprint PCS and Verizon Wireless use the CDMA2000 1x technology for advanced services, giving average mobile data speeds of 40 to 60 kbps.

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