Users more interested in Lumia smartphones than in Windows Phone itself

Users more interested in Lumia smartphones than in Windows Phone itself
Google Trends, as its name suggests, is a service that can provide information as to how often a particular term is being searched for. For example, if you input "Windows Phone", you get a pretty, steadily growing graph, which peaks at times when Microsoft's mobile platform has been more of a hot topic than usual. Yet if you add statistical data about the term "Lumia", things get a bit more interesting.

That is because search queries for Lumia outpace those for Windows Phone, as indicated by Google's aforementioned service. In other words, customers appear to be more interested in the Lumia brand than in Windows Phone itself, although one might think that it would be the other way around. Furthermore, there is a peak in Lumia searches almost every time when Windows Phone news references spike, although Microsoft's platform still has the lead when it comes to media mentions.

But why is that? Well, the aggressive marketing of the Lumia lineup might be an explanation to the phenomenon we just described. Nokia managed to come up with plenty of cool marketing tricks and stunts that raised the users' awareness of the brand, not to mention that the company started its own version of the Smoked by Windows Phone campaign. Besides, the Nokia Lumia 900 has been pretty popular among U.S. consumers, partly because of its competitive pricing and good value-for-money ratio.

So what does the future hold for both brands and will the trends continue in the same manner? Their popularity will likely rise even further, given how promising Windows Phone 8 looks, and that U.S. carriers are expressing interest in the platform's new version. But even if WP8 turns out to be a dud, Nokia already has a back-up plan of some kind. Oh well, guess we will have to wait and see.

Google Trends data comparing search queries for Windows Phone and Lumia

Google Trends data comparing search queries for Windows Phone and Lumia


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16 Comments

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Lol, doesn't surprise me. People have been asking way more often about Nokia making a comeback in the US than they've been asking about Windows Phone.

2. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

they could've done a better job with Meego

13. Techsword

Posts: 31; Member since: Apr 30, 2012

Not in the US they couldnt have. It has Zero brand reconition outside of tech circles.

3. thunderising

Posts: 232; Member since: Nov 25, 2011

There you go. The reason MS partner-ed with Nokia. They care more of a Nokia product first than Windows

4. 09wbd03516

Posts: 140; Member since: May 30, 2012

Yawn... When Samsung launch the new windows flagship... everybody would say goodbye nokia...

5. B3BLW29

Posts: 238; Member since: Mar 02, 2012

I've seen the new GS III, it may have hardware edge over Nokia Lumia 900 to some extent but lacks on build quality or quality over all.

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Samsung is waaaaaay over-hyped.

16. Whodaboss

Posts: 176; Member since: Nov 18, 2011

Thank you for saying "SAMSUNG"!!!! What a hack of an article. When I speak with people concerning a device the first thing they talk about is the the DEVICE! Is it an iPhone? Or a Samsung S III, or a Motorola RAZR the OS is always secondary if at all mentioned. The follow-up article should be about all the phones that have Windows Phone OS and the rating they get by consumers. Just about every site you visit where there is a rating with a phone with Windows Phone OS get very, very, high marks. So, is it the phones that are great or is it the OS? I guess every site has to fill up blank space so they can advertise something. But do they have to drop to this low of a bar?!

7. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

Their backup plan is Android....there was a post on wmpoweruser 1 or 2 days ago....you can check it out

8. noim1

Posts: 297; Member since: May 15, 2012

I hope they go with the Back up plan ( if android ) , then i am definitely leaving my SGS III and going for NOKIA .

9. Aeires unregistered

A Nexus Lumia would be unstoppable.

11. dickwyn

Posts: 621; Member since: May 07, 2012

Nexus Lumia plus Pureview is undefeatable

12. noim1

Posts: 297; Member since: May 15, 2012

yes i plus that ... NOKIA has the best hardware & use the best materials....it does not look cheap & same crappy design like Samsung . If NOKIA takes Android then it will take the Throne back from SAmsung.within the 1st month of the launch of the LumiDroid's (i named it ).

10. 99n100

Posts: 16; Member since: Apr 06, 2012

Yes! If Lumia 900 is running on Andiod OS it may match or beat the sales of SGS3

14. Joshing4fun

Posts: 1244; Member since: Aug 13, 2010

Probably because most people have a hard time realizing that windows phones have nothing to do with android. Not sure my sister even gets it yet. All they see is HTC or SAMSUNG and just think it must be android. Heck, people probably think the lumia is a droid.

17. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Folks does anyone out there Know if the "Lumia " line of Nokia smart phones will continue into the Nokia Windows 8 Class of smart phones. data about the Lumia 910 are poping up. folks could it be that the LuMia 910 will get an HI DEF screen, dual core CPU, 12 mega pixel Pure vue camera, NFC and be loaded with the new Windows 8 operating system. wow folks this would be a dream device. I am a windows smart phone Fan but man oh man if Nokia wants to make some serious quick large amounts of cash put "Android" Jelly bean on the Nokia 910 as well as "Windows 8" . Nokia phone sales would kick Ass baby because they would have the best "Windows smart Phone out there for sale AND baby have the best selling Andriod smart phone out there all using the same body. to set them apart the Android 910 smart phone would have different colors like "Navy blue" "Silver" "Dark maroon Red" "Mellow Yellow" "dark Chocolate brown". Folks you might think I am a crazy man to suggest this but Mr Elop and Nokia would terrorize the hell out of the sales out of the Other OEM's if they did this and the fact of the matter is they can do this wow folks I would like to see this happen. HA HAHA I AM NOT KIDDING ETHER!

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