Two more Samsung Galaxy S4 ads each show off a feature of the phone

Two more Samsung Galaxy S4 ads each show off a feature of the phone
The other day, we showed you Samsung's new full length ad for the Samsung Galaxy S4 that included the usual shots at the Apple iPhone. Judging from the feedback we received, it seems that the favorite line from the ad belonged to the Galaxy S4 user who had just sent a photo to another Samsung Galaxy S4 user via S Beam. A woman with the Apple iPhone 5 in her hand held her phone out, expecting to receive the tap that would transfer the picture to her phone. "No, yours doesn't do that," said one of the Samsung owners, leaving Ms. iPhone 5 holding her phone out in the air awkwardly. That line isn't quite the put-down line that "Dude, you're a barista," turned out to be. You might remember that Samsung even made up t-shirts with that saying on it to be used as a contest prize.

Samsung has now added two shorter spots for the new flagship Android device. The first is a quick 15 second ad that shows a son asking his dad if he is going to switch. While it isn't said, it is implied that he is talking about swapping out an Apple iPhone for the Samsung Galaxy S4. The son must have realize that what it comes to tech, his dad is not, shall we say, hip. So junior points out "Easy mode" which limits the home screen to three panels, populated with larger than normal icons for weather, calendar, phone and messaging. It gives those not able to set up an Android phone, the ability to jump right into using the Samsung Galaxy S4.

The second ad, a 30 second spot, shows a proud mother taking a picture of her son receiving his high school diploma when all of a sudden a half-dressed punk runs on stage and gets in the middle of the picture. A sentimental moment lost forever? Nope. Using "Eraser Shot mode" the offending idiot is easily removed from the photo, leaving a photograph that will be looked at with warm feelings for years afterward.

source: SamsungUSA (1), (2) via RedmondPie

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)



1. vishu9

Posts: 252; Member since: Mar 03, 2011

Say what you want, Samsung knows marketing in its true sense!

22. AnTuTu

Posts: 1620; Member since: Oct 14, 2012

Yup that's true and another fact is "Nothing can beat the Beast" I am going to buy S4 just waiting for my birthday :) gonna gift myself the beast :p

37. omar300

Posts: 210; Member since: Jun 24, 2012

none of their marketing works on developers and people like me who buy phones and install AOKP on it. i just see hardware and to me specs are great but phone is FUGLY!

2. thethird

Posts: 72; Member since: Mar 28, 2013

These! Samsung knows how to pack lots of features and knows how to advertise them. They show how these features are helpful to one's life. Take note manufacturers. [+]

40. chocolaking

Posts: 495; Member since: May 22, 2012

all the gimiiick feature will be turned off 99 % of the time anyway. because it's draning the battery.. LOL I am just saying this as an reminder to the consumers who gets brain washed by the commercial. It's a nice phone. no doubt.

3. james1

Posts: 97; Member since: Mar 16, 2013

I kind of like eraser mode on the camera.

23. jsdechavez

Posts: 807; Member since: Jul 20, 2012

It doesn't work that way I guess. Not as fast and easily as shown.

25. shadez10

Posts: 427; Member since: Jan 15, 2012


34. Daftama

Posts: 641; Member since: Nov 03, 2012

It doesn't work as great it should a little bugs inside

36. Diazene

Posts: 129; Member since: May 01, 2013

it's been on the lumia 920 and the HTC one for ages

4. kclgphilsbsa

Posts: 765; Member since: Jan 21, 2013

Take note. . Not useless

5. twens

Posts: 1180; Member since: Feb 25, 2012

And people call it gimmicky? This is what you do with all the processing power and ram In a smartphone. Samsung puts the hardwares to use while other companies sit down to admire their beautiful phones. Way to go,I will stick with this company bcos they know how to bring out the best in android. Thanks to Samsung people now clearly see how dump iPhones are.

9. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Hopefully they air these on major US networks that the herd of iphone users watch.

16. E.N.

Posts: 2610; Member since: Jan 25, 2009

As for the "herd of iPhone users" that you're referring to, there have been options available since 2011 that can do the same thing if not better (doesn't require that the user be psychic)

13. E.N.

Posts: 2610; Member since: Jan 25, 2009

This is a really good ad, but Erase Shot probably takes the cake for one of the dumbest features introduced by Samsung this year. Why? Because you have to already be in EraseShot mode BEFORE you take the picture. So unless you already know someone is going to try to bomb your picture (in which case it wouldn't be a photobomb since you know it's gonna happen) then the feature is as good as useless...also, I've seen a couple videos online and the process is SLOW because it has to take a series of pictures first and is nothing like how it was shown in the ad. Many reviewers also say that it doesn't even work that well / all the time...SMH.

15. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Actually I thought that it was the other way O_O

18. E.N.

Posts: 2610; Member since: Jan 25, 2009

I don't own the device so I can't say for sure, but as you probably know the S4 has a lot of camera modes and Erase Mode is one of them. The videos I've watched all say that you have to be in Erase Mode first or it won't work. The feature is quite sad actually... and the ad slightly misleading.

20. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

At least you are honest and reasonable. Most apple fan would just bash any thing Samsung. I have used both apple and Samsung product and Samsung suit me more for now.

33. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Yeah, I looked for videos and demos, its quite useless like that, it only hold a purpose if you want to take landscape pictures and get rid of the people that pass by.... So its quite useless in normal circumstances because you never know when you want to erase people

6. alltechinside

Posts: 248; Member since: Apr 21, 2013

Wow, talk about great marketing. Eraser shot looks awesome in that ad.

7. KFear

Posts: 170; Member since: Feb 06, 2012

You have to have the phone in Eraser Mode to erase anything. Also, her camera was set at 9.6 megapixels. Most S4s are.

8. YouGotTrolledSon

Posts: 41; Member since: Nov 25, 2012

Apple sucks

14. thethird

Posts: 72; Member since: Mar 28, 2013

you dont have to say that. Sammy is in charge for that. [+]

10. Piyath.droid

Posts: 14; Member since: Apr 12, 2013

great work Sammy..

11. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Samsung is not playing around. I was hoping that HTC would pull one out but I don't think they have enough features to talk about. You can only talk about a metal body, blinkfeed and a camera for so long. The average everyday consumer will like these features while pro's will load cyanogenmod. People like to call these features gimmicks but it looks like Samsung is using it as commercial ammunition. Very smart Samsung!!

12. Galen20K

Posts: 577; Member since: Dec 26, 2008

What people may not know is you can do the exact same thing with the htc One with Zoe, same with "drama shot".

24. vincelongman

Posts: 5723; Member since: Feb 10, 2013

The thing HTC is doing completely wrong is not advertising the HTC One, the HTC One probably has many great features that even many tech savy people don't know about. I think Samsung will sell far more S4s because the average consumer doesnt know much about the HTC One.

38. ebubekir26

Posts: 337; Member since: Dec 21, 2012

no, Samsung is just very very good in features and marketing

17. InspectorGadget80 unregistered

Finally get see their ad during the NBA PLAYOFF and it was soo hilarious. i like how the mother saying delete this picture. and the guy behind her say THAT'S COOL and she says " I'm Cool" XD response mom. and the guy showing his boxers just a crazy dude but hilarious

35. Daftama

Posts: 641; Member since: Nov 03, 2012

Notice how they put elderly ppl using this phone and the other was all young thats marketing lol

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