Apple CEO Tim Cook says that he uses his iPhone too much (VIDEO)



The new Screen Time feature unveiled today by Apple at WWDC measures how much time iPhone users spend each day and each week on individual apps. It also allows users to set time limits for using certain apps. It is all part of Apple's Digital Health initiative put together after fears of smartphone addiction made the headlines. Television commentators, analysts and so-called experts pointed their fingers at Apple, demanding that the company do something to stop a problem that they blame Apple for creating.

Whether you agree that smartphone addiction is the fault of Apple, or other device manufacturers, it seems that Screen Time is going to shock many iPhone users who are unaware of the time they spend on their handset every day. One such iPhone user is none other than Apple CEO Tim Cook. The executive said in an interview with CNN today that he thought he was disciplined when it came to his iPhone usage. After personally using Screen Time to track the time he spends on his phone each day, Cook admitted that he was wrong.


Apple's unveiling of its Digital Health platform, which will launch with the release of iOS 12 later this year, comes weeks after Google announced at Google I/O its Digital Wellbeing initiative. With Android Dashboard, coming soon, Android users will be able to see their daily phone usage, how often different apps are used, and how many notifications they receive in a day. In addition, Google has already added a feature to YouTube called "Reminder." YouTube viewers are able to set a reminder that goes off in 15 minutes to 180 minutes reminding them to take a break from binge watching videos.

During his chat with CNN, Cook said that Apple believes that privacy is a fundamental human right. He added that "The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are out there about them." Interestingly, when Apple introduced Digital Health at WWDC, it took a shot at Facebook when discussing its new privacy program.

Watch Apple's CEO discuss his iPhone usage on CNN by clicking the video at the top of this article.

source: CNN

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10 Comments

1. Derekjeter

Posts: 1492; Member since: Oct 27, 2011

How stupid do you need to be to blame Apple for you being on the phone too much? f**k out here, take responsibility for your actions. All you have to do is just put the phone down and pay attention to your kids, wife, husband or any other person with you. I’ve had to carry two phone since 2010 and I swear I’m just about tired of both. I’m one phone call away from canceling my personal line and just keeping my work line. It’s not hard to just stop using them. Have control.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's free press is why they mention Apple when saying there is smartphone addiction. They're doing a routine analogous to "omg my rich boyfriend has bought me too many diamonds and now there are diamonds everywhere...what a pain". Basically it allows those publications, who all of a sudden care, to push free press for Apple and Apple goes ahead and pretends to care. Even this specific article, starts off about the smartphone addiction issue, talks about a feature Apple just announced, quotes the CEO about how awesome and magical the feature is and how it is changing his perception of things, and then throws in something about privacy which has nothing to do with the topic just do put a cherry on that free press sundae.

2. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Phones have become a part of life, it's addiction will only increase and that's sad.

3. MrFreeman

Posts: 56; Member since: Jan 29, 2016

On public transport it's the worst, people are so invested with their smartphones they do not care about their surroundings. What happened to the times when people were more social? Can't wait until there's no social interaction sigh

5. RevolutionA

Posts: 397; Member since: Sep 30, 2017

You must be one of those crazy old people who don't understand tech and modern era

6. BuffaloSouce unregistered

If I’m on public transportation, I’m only there to get from a to b. You can keep your stranger danger conversations to yourself. Now if it was at a social gathering, then it could be an issue

8. MrFreeman

Posts: 56; Member since: Jan 29, 2016

Ok guys I f**ked up, let me clarify. I meant social interaction between people who are known to one another, like friends etc. Even with my own circle I have people disconnect with each other and go on their phones. It's their choice ultimately I respect that, but just stating that it used to be different between groups. You can keep your preconceived notions about me if you want, I just wanted to fix my statement.

7. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

People are addicted to things, that is just our nature. But how can you use the iPhone too much? They are so boring!

9. vasta

Posts: 74; Member since: Apr 02, 2018

I bet he browses Jack’d a lot, since it’s kind of an open secret that he’s a rice queen.

10. darkkjedii

Posts: 31049; Member since: Feb 05, 2011

My main use is fitness, social media, and web. At least fitness is in there.

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