The Woz gives thumbs up to Apple's purchase of Beats Audio

The Woz gives thumbs up to Apple's purchase of Beats Audio
So now that Apple CEO Tim Cook has pulled the trigger on the largest acquisition in Apple's history, what does the old guard think of the transaction? Let's find out how from Apple co-founder Steve Wozniak. The Woz is probably one of the most honest personalities in the industry. And he is not above saying that Apple has made a mistake, if indeed that is his opinion.

But actually, Wozniak loves the deal. He says that acquiring Beats is good for Apple since it takes the company back to its "cool roots". He also says that if he wanted a pair of ordinary headphones, he would pick Beats over the competition, even Skull Candy. But despite his talk about headphones, "The streaming music is probably a bigger deal for the future," he said, referring to Beats Music.

Steve Wozniak's thumbs up doesn't end the questions surrounding the deal. Some have speculated that the deal isn't about music or headphones, but is actually about video. In this scenario, Tim Cook has already picked Beats co-founder Jimmy Iovine to control the content on iTV and help launch the product. Regardless, it might be some time before we can judge whether or not this deal is a success for Apple. "It's not what Apple and Beats are doing today," Apple CEO Cook said. "It's what we believe pairing the two together can produce for the future."

source: CNET

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