The Woz gives thumbs up to Apple's purchase of Beats Audio

The Woz gives thumbs up to Apple's purchase of Beats Audio
So now that Apple CEO Tim Cook has pulled the trigger on the largest acquisition in Apple's history, what does the old guard think of the transaction? Let's find out how from Apple co-founder Steve Wozniak. The Woz is probably one of the most honest personalities in the industry. And he is not above saying that Apple has made a mistake, if indeed that is his opinion.

But actually, Wozniak loves the deal. He says that acquiring Beats is good for Apple since it takes the company back to its "cool roots". He also says that if he wanted a pair of ordinary headphones, he would pick Beats over the competition, even Skull Candy. But despite his talk about headphones, "The streaming music is probably a bigger deal for the future," he said, referring to Beats Music.


Steve Wozniak's thumbs up doesn't end the questions surrounding the deal. Some have speculated that the deal isn't about music or headphones, but is actually about video. In this scenario, Tim Cook has already picked Beats co-founder Jimmy Iovine to control the content on iTV and help launch the product. Regardless, it might be some time before we can judge whether or not this deal is a success for Apple. "It's not what Apple and Beats are doing today," Apple CEO Cook said. "It's what we believe pairing the two together can produce for the future."

source: CNET

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45 Comments

1. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

who the hell is the woz?

5. InspectorGadget80 unregistered

CO FOUNDER of Apple. yet loves all kind of technology

42. deewinc

Posts: 455; Member since: Feb 21, 2013

Why is he not as rich as Steve was? This dude was literally Apple! Steve was the salesman.

12. Sauce unregistered

Very well rounded tech lover that is skillfully gifted and experienced who co-founded Apple.

17. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Knowing the answer to this question should be the entrance criteria for being allowed to post on this site...

22. wilsong17 unregistered

im sorry not everything is about apple beside i could give 2 shut about that guy

24. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Appreciating the Woz has little to nothing to do with Apple. He was one of the principal driving forces in bringing the personal computer into the home, and remains one the best straight shooters about tech. You should give "2 shuts" about the guy as his work was instrumental in helping to build a lot of what we as tech enthusiasts love.

25. Droidrapist

Posts: 186; Member since: May 28, 2014

Probably a Droidbot. They get rooted to block all words related to Apple from their cerebral cortex. Keeps their troll app functioning withouth crashing the system or draining their battery.

44. iampayne

Posts: 322; Member since: Aug 12, 2013

You should also be banned from commenting ever. Woz is responsible for being on the forefront of the PC revolution in the 70's. Its the reason you even have a computer worth having period. Your blind Apple hate amazes me because this guy is much bigger than Apple. Not to mention he hasn't done anything with the company since the 80's

35. androtaku

Posts: 246; Member since: Dec 12, 2013

apple co-founder who has nothing to do with apple since 1987,and did nothing when Apple was in the brink of bankruptcy in 1997 but he speak the loudest and "comment" everything Apple had done right so far,and fandroid love him for that

43. iampayne

Posts: 322; Member since: Aug 12, 2013

And that is why you should not be allowed to comment on anything.... ever

2. fsalto98

Posts: 31; Member since: Apr 25, 2014

The one who started apple and confounded apple with Steve jobs

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

They are going to "beat" this acquisition news to death.

4. iGeek

Posts: 171; Member since: Mar 15, 2013

Android fans be like .... This guy is insane ! B*tches Please go read your comments when he attacked Apple you made him the best of the best

6. wilsong17 unregistered

actually we dont care for late tech ;D

9. darkkjedii

Posts: 31069; Member since: Feb 05, 2011

Dude, you're exactly right, now they're dissin him.

39. JC557

Posts: 1919; Member since: Dec 07, 2011

I'd hope it's just a fringe few that's doing that. If he sees a value in the Beats name then there probably is. I know I don't care for their headphones... well I do kinda like the Tour 2.0 IEM (just not at that $150 price), but there maybe something else to it. I never really played with the Beats music app. Maybe I'll check it out later.

7. darkkjedii

Posts: 31069; Member since: Feb 05, 2011

All of a sudden, the fandroids hate the Woz.

18. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Cause this time he was wrong saying; " beats are better than other brands". Surely its better than ordinary headphones. Surely he believes that both overrated hyped brand will conglomerate and progress even better for the coming years: I believe so. Now they will indoctrinate even more wraith.

23. Diezparda

Posts: 941; Member since: Oct 23, 2013

I think he referring to brand awareness, Beats powerful brand positioning as celebrity endorsement headphones are easily recognized by any potential customer. While their audio and build quality are nothing for such expensive product.

41. JC557

Posts: 1919; Member since: Dec 07, 2011

That's probably what he meant. So many people still buy their stuff so in essence it would be good marketing to the masses that simply don't care, don't know any better or, the major thing, have differing tastes and prefer the beats sound characteristics.

26. Droidrapist

Posts: 186; Member since: May 28, 2014

"Ordinary" headphones for non-audiophiles are not about quality but about image - so he's sayting that if you don't know crap about 'good' headphones or 'audio' like 99% of the population, then Beats are the way to go, you probably won't tell the difference between those and Audiotechnica $300 mastering headphones. Just like buying a $200 pair of jeans vs. some Levy's isn't about what the f*** the jeans are made out of - clearly they come out of the same factory, they are just paying for the little leather sticker where you belt loops through. And considering how much cash Apple has, this was just like buying a pack of gum at the check out line for them.

29. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

There is a huge diffrence in iTalian designer clothes that Levis501 material clothes Superfine120 pure cotton shiny and silky vs normal cotton

28. darkkjedii

Posts: 31069; Member since: Feb 05, 2011

Go away Troll

30. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Try to participate in an activity Don't, no need to go or be impertinent.

31. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Back then you weren't even here to say anything about Woz. How th do you justify other people's actions other than being a blind hater?

36. mattkl

Posts: 255; Member since: Feb 01, 2010

"They beat other brands in my mind," He said it as an opinion. So he was not wrong.

37. RebelwithoutaClue unregistered

And what other brand does he mention? Skull candy, another brand that looks different but sounds ordinary just like any other headphones. I love Woz and he has an open mind about tech related things. Doesn't mean he can be wrong from time to time.

33. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

I see only one guy...who doesn't know woz is hating on him....woz is always praised by droid fans...no matter what...because he is open to new technology... I don't like what he said here though.."cool factor"...

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Is Beats still popular in the US? The popularity of the headphone has faded. Was popular in 2009-2011.

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