T-Mobile's new ad uses magenta-colored balls to show the growth of its 4G LTE network
T-Mobile also issued the #BallBusterChallenge, which starts February 1st in Seattle. The challenge travels across the country matching up Verizon's network with T-Mobile's pipeline in a series of challenges. Verizon subscribers willing to take the challenge can earn $100 if Big Red outperforms T-Mobile in two out of the three tests (texts, calls and data speed). If T-Mobile wins, the Verizon subscriber will have to humiliate himself by being photographed wearing a silly sign around his neck.
Now, T-Mobile has produced its own balls ad that includes "the rest of the story." Simply put, the ad notes that T-Mobile has added 4G LTE coverage for 100 million Americans over the last two years. During that time period, Verizon added coverage for 5 million Americans. "Verizon didn't tell you that, did they?" asks the voice over announcer.
According to T-Mobile, it now covers 304 million Americans with its 4G LTE signal, compared to the 308 million who are covered by Verizon's 4G LTE pipeline. The ad also mentions T-Mobile's Extended Range LTE signal, which is made up from low frequency spectrum. That allows it to travel farther and penetrate buildings better. Ironically, T-Mobile purchased some of this spectrum from Verizon where it was apparently just sitting inside a desk drawer, collecting dust.
For all of T-Mobile's attacks on the nation's largest carrier, Verizon has been holding strong. It recently announced a churn rate of .96% for the fourth quarter and all of 2015. Last year, Verizon added 4.5 million net new subscribers. T-Mobile should be announcing its Q4 and 2015 numbers sometime next month.
To check out T-Mobile's new ad, click on the video below. Or, you can catch it during today's AFC and NFC Title games.
source: T-Mobile via TmoNews