T-Mobile outspends Verizon, Sprint and AT&T on T.V. ads during July

T-Mobile outspends Verizon, Sprint and AT&T on T.V. ads during July
If it seemed that every ad on television last month was for T-Mobile, you weren't seeing things. A recent study found that the upstart mobile operator, which just surpassed Sprint to become the third largest mobile carrier in the nation, was responsible last month for 23% of the amount spent by the industry for television ads. In June, AT&T was on top as the carrier continued to use Milana Vayntrub as sarcastic customer service rep Lily Adams.

T-Mobile, which favors "in your face" ads with loud, often jarring music, had 12 different spots that played about 6000 times in July. With 14 spots that played 10,000 times, AT&T was second with 21.2% of July's industry ad spending. Verizon finished third, accounting for 19.8% of the amount mobile operators spent on television spots in July. In June, Big Red was also third. Sprint was fourth, responsible for 13.5% of the commercial dollars paid last month by the mobile carriers in the states. Cricket was next, accounting for 6.6% of industry ad spending in July.

Looking at the actual dollars spent, T-Mobile coughed up $42.5 million for television ads in July, followed by AT&T. The latter shelled out $38.9 million for television commercials last month. $36.3 million was spent by Verizon in July, while Sprint paid $24.8 million. Overall, the industry spent $183.4 million on TV advertising in July, down $450,000 sequentially from the $183.85 million spent by the industry in June.

Verizon wrote a $21.4 million check to make sure the airwaves were blanketed last month by its geese ad (which we've embedded for your pleasure, below). The amount of money spent by Verizon to broadcast that ad was the most laid out by a mobile carrier for one particular commercial last month. 

source: FierceWireless



1. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

t-mobile is KING!.

7. ajac09

Posts: 1482; Member since: Sep 30, 2009

King of the budget carriers yes.

2. Subie

Posts: 2321; Member since: Aug 01, 2015

Give people the best service, at the best price! That's all consumers want. Everyone advertises how great their product is........just make sure it really is great too.

8. ajac09

Posts: 1482; Member since: Sep 30, 2009

About the same price as AT&T and sprint. All they do is talk big but they are exactly the same as the other carriers and less coverage then AT&T.

10. ECPirate37

Posts: 301; Member since: Jul 14, 2011

I disagree that they are the same. I've had at&t in the past, but now with T-Mobile. I live in NYC and my data is faster than when I was with at&t. But, even if that was exactly the same a BIG difference is that I have free international roaming, and unlimited data (25 gig of LTE, then it goes to the other 4G). As far as coverage, I've been to 6 states in the past year and the only place I didn't have a signal is in this little hollow in NC that the only service that works is Carolina West Wireless. I'm sure there are other places it works, but for the vast majority of the American population, it works fine. And it sucks for people that can't get their coverage well, because I have been happier with them than any mobile carrier since Cingular. I LOVED Cingular!

3. phonehome

Posts: 812; Member since: Dec 19, 2014

Be nice if T-Mo spends money on something called building signal penetration.

11. ECPirate37

Posts: 301; Member since: Jul 14, 2011

Something weird here in NYC that I've noticed lately, is that I'll have a signal, if even slight; even if other carriers don't. I haven't researched this yet, but for my job I'm in a LOT of different buildings here, and for some reason I have good service. I've heard from a lot of people on here that T-Mobile's should be bad in buildings, so that's why I'm curious. PS I like your user name! haha

4. rnagic

Posts: 215; Member since: Jul 13, 2014

Been on T-Mo for about 3 years now. It's pretty crazy how much they've improved in that time. I used to call them T-Maybe, but their LTE is ridiculous now.

5. Pattyface

Posts: 1658; Member since: Aug 20, 2014

And yet they still have terrible coverage

6. ajac09

Posts: 1482; Member since: Sep 30, 2009

and yet he cant get a haircut still.

9. Statum2013

Posts: 3; Member since: Apr 04, 2013

I have to hand it to them... John J. Legere kills them all when it comes to advertisements. He's not afraid to take it to the man.

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They should have spent about half that on network improvements instead. Also AT&T ran about 4k more spots than T-Mo did, so poor use of advertising dollars confirmed.

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