T-Mobile now number one in U.S. prepaid market; Legere aims at passing Sprint overall by end of 2014

T-Mobile now number one in U.S. prepaid market; Legere aims at passing Sprint overall by end of 2014
T-Mobile announced today, that it is now the largest provider of prepaid wireless service in the U.S. With 15.64 million prepaid subscribers, T-Mobile edges out Sprint (15.19 million prepaid customers), AT&T (11.34 million prepaid accounts) and Verizon (6.04 million pre-paid subscribers). This is opposite the order of overall subscription numbers in the states, where Verizon is the largest of the major U.S. mobile operators, followed by AT&T, Sprint and T-Mobile.

But T-Mobile CEO John Legere is making a bold prediction. The brash, outspoken executive is predicting that before this year is out, T-Mobile will overtake Sprint in overall subscribers. Legere has turned T-Mobile from an also-ran into the most dynamic and innovative U.S. carrier. Recently, the operator offered a free one week test drive of its service, using the Apple iPhone 5s.

Last year, T-Mobile purchased pre-paid carrier MetroPCS. Thanks to the acquisition, Metro has tripled its footprint to 45 major markets and 10,000 stores. With MetroPCS customers migrating to T-Mobile's 4G LTE network, the pre-paid carrier now has over 10 million customers and is adding one every 27 seconds.

T-Mobile is more than just flash and hype. It does own the fastest network in the states, and all of this momentum is making executives at the other carriers wonder if perhaps they are too buttoned down. T-Mobile's Legere is known for his long hair, pink T-Mobile t-shirts, and sneakers. He presents himself as a champion of the consumer. If you've ever had a chance to rifle through his Twitter feed, you see that this is indeed a man who loves to communicate with people, customers and non-customers, supporters and nay-sayers alike. And perhaps that is what is truly going on here. Not too many CEO's will try to answer every tweet like Legere does. By staying close to the consumer, the executive has his finger on their pulse, and knows what they want.


Sprint is no doubt feeling the pressure. Today, it let go of CEO Dan Hesse. The 60 year-old was piloting Sprint since December 2007. He was replaced by Brightstar founder Marcelo Claure, 43. The latter has his work cut out for him, as he tries to stop T-Mobile. That won't be easy. The carrier has momentum on its side, and a popular executive who knows how to win over the consumer. As Legere himself says, "Our 4G LTE network is still the fastest in the nation, and both T-Mobile and MetroPCS brands have the highest J.D. Power scores for customer care in our respective categories. Oh and today we overtook Sprint in total market cap. Any questions?"

source: T-Mobile

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16 Comments

1. Birds

Posts: 1172; Member since: Nov 21, 2011

I know ya'll better get the HTC E8 or desire 816 or something that I can just run to the store and buy because I'm lazy as hell, specifically for the prepaid market...Yall slacking...-_-

2. Vexify

Posts: 570; Member since: Jun 16, 2014

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3. sriuslywtf

Posts: 297; Member since: Jul 09, 2013

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7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Um, Galaxy Avant. HTC M8 is like $350 off contract.

9. hurrycanger

Posts: 1754; Member since: Dec 01, 2013

wait... $350??? O_O

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I got mine for $450 back in June. ;)

4. joey18

Posts: 648; Member since: Jul 20, 2010

not bad

5. TreyTreyTaylor

Posts: 725; Member since: Dec 21, 2010

Gotta love tmobile. I know I do.

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Legere could make his objective by end of 2014. Sprint is shedding subscribers. It just takes enough Sprint customers getting fed up and Legere meets his objective.

10. mike2959

Posts: 692; Member since: Oct 08, 2011

Well I tried their service, for the 3rd time in the last 4 year's. It's just as bad as the first time. I live just outside of Cleveland Ohio. It's terrible. I mean it's like 2g from 1995. The LTE doesn't get thru buildings.. The city's I live in, travel thru are not small, 30K people or better. Just look at at 3rd party coverage maps, it's horrible.

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm going through Ohio next week. I'm scared now.

14. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

You have better get a real carrier, like Verizon; buy a prepaid flip phone. I can tell from my travel experience, Tmobile and Ohio don't go together, unless they have conducted improvements in the past four years.

13. ECPirate37

Posts: 291; Member since: Jul 14, 2011

That sucks. I was afraid to switch to T-Mobile because I had heard of terrible coverage in the past. However, I made the switch when they introduced the free data and text in foreign countries. I couldn't say no to that. I'm glad I did. It really is super fast where I've been. I mostly stay in big cities, but I recently spent a week in a small town of 3500 people about 30 minutes away from a big city, and still had coverage. It was 3G, but wasn't too bad. I could still use google navigation which is a big thing for me while driving.

15. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Not true. According to Dennis for PrepaidPhonenews.com, American Movil which owns the Tracfone brands has 25 million customers. http://www.prepaidphonenews.com/2014/08/second-quarter-2014-mobile-subscriber.html

16. downphoenix

Posts: 3165; Member since: Jun 19, 2010

T Mobile was the one to announce they are the largest prepaid provider.

17. gmatthias973

Posts: 3; Member since: Aug 09, 2014

A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. An MVNO enters into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently.so to sum it up you are wrong my friend. American Movil is just a MVNO

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