T-Mobile announces its "Boldest Moves Yet": Jump, LTE, Nokia Lumia 925, Sony Xperia Z and more

T-Mobile announces its
We've been patiently waiting for the T-Mobile press conference to begin, and just minutes before CEO John Legere took the stage, we got word from T-Mobile exactly what the announcements will be. We have heard about T-Mobile's new "Jump" program for upgrading your phone, the LTE expansion, and we expected the announcement of the Nokia Lumia 925, and Sony Xperia Z, but the company is also announcing a new family plan with no credit check.

Let's walk through the announcements:

JUMP!: This is the new program that we hoped would allow unlimited upgrades, but rather it allows T-Mobile customers to upgrade their phones when they want, up to twice per year. The program also includes total protection against device malfunction, damage, loss or theft – all for just $10 per month. So, despite the limit of two trade-ins per year, this is still a great deal. Previously, phone protection alone was $8 per month, and now just $2 more gives you the option to upgrade twice a year. 

The way it will work is that you pay the monthly fee, and you can go into a T-Mobile store twice a year and trade-in your "eligible phone that's in good working condition". The payments left of your Equipment Installment Program (EIP) will be wiped away. Then, just pick up whatever device you want and pay as you normally would (usually $99 up front and $20 per month on the EIP). If your device is damaged, the protection side of Jump kicks in to allow you to pay the deductible and get a replacement, then you can still trade that in for a new device if you want. 

Jump will be available starting Sunday on new EIP purchases. 

Rapidly expanding 4G LTE network: T-Mobile has announced that its 4G LTE network now reaches 157 million people across the United States and is live in 116 metropolitan areas. That is a pretty solid amount of rollout given that the company first launched LTE less than 4 months ago. T-Mobile is still on track to have 4G LTE network coverage that by the end of the year will reach 200 million people in more than 200 metropolitan markets.

Additionally, T-Mobile’s 4G HSPA+ network service is available to 228 million people nationwide. The network as a whole still isn't as expansive as Verizon or AT&T, but if you live in a major metropolitan area, it's definitely a viable option at a good price. 

Simple Choice Plan for All Families: Before this announcement, we expected that T-Mobile would eliminate credit checks, but that has actually only happened with a new plan. The new Simple Choice Plan offers families 4 lines with unlimited talk, text, and up to 500MB of high-speed data for only $100 per month (plus taxes & fees), and it doesn't require a credit check or annual service contract.

T-Mobile says that one in three families can't get "the best wireless rates" because of poor credit scores, and so the company is going to remove the need for credit checks on family plans. Individuals will still need to have a credit check run in order to sign up.

Expanding 4G LTE device lineup: T-Mobile introduced pricing and availability for two new 4G LTE-capable devices, the Sony Xperia Z  and the Nokia Lumia 925. Both devices will be made available on July 17th, as the rumors had predicted. The Xperia Z is the same waterproof device with a 5" 1080p display, Snapdragon S4 Pro, 2GB of RAM, 16GB of storage with expandable microSD, 13MP camera, and Android 4.1 Jelly Bean. The Xperia Z will cost $99 down, and $20 per month for 24 months on EIP.

The Nokia Lumia 925 will be the T-Mobile variant of the Lumia 920 packed with Windows Phone 8, a 4.5" 768x1280 display, 16GB storage, and 8.7MP Zeiss camera with optical image stabilization. The Lumia 925 will cost just $49 up front and $20 per month for 24 months on EIP.

In addition, T-Mobile is going to push an update for the Samsung Galaxy Tab 2 10.1 which will unlock LTE support on the device.

Not a bad roundup of announcements, eh?

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)
Xperia Z
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13.1 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2330 mAh(14h 3G talk time)

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21 Comments

1. blackice214

Posts: 168; Member since: Jan 03, 2013

my contract with atnt expires in 3 months..... watching very closely but I dont how well their service is in dallas

3. VictorP

Posts: 24; Member since: May 29, 2013

Why would you want to downgrade to T-Mobile?

6. -box-

Posts: 3991; Member since: Jan 04, 2012

How is it a downgrade? Other than coverage in some areas, and AT&T having some faster speeds in some areas, there isn't really any sacrifice. Speaking as someone who switched from AT&T to T-Mobile in 2005, and whom had an AT&T employee account for a few years until early this year.

7. Zero0

Posts: 592; Member since: Jul 05, 2012

Because it isn't a downgrade. "I just downgraded to unlimited data." -No one ever.

8. blackice214

Posts: 168; Member since: Jan 03, 2013

I pay 75$ a month for 200 mb of data and Im a college student with limited means, T-mobile is half that but I dont want to sacrifice good coverage and I also want a decent phone selection but I guess im asking to much.

11. miles16852

Posts: 241; Member since: Oct 20, 2011

what and IDIOT!

20. blackice214

Posts: 168; Member since: Jan 03, 2013

Thats the cheapest plan on either verizon or atnt over here in texas and thats with the grandfathered in plan of 200mb lol a new contract will run you over 80$

12. donfem

Posts: 708; Member since: Mar 30, 2011

A very dumb statement.

14. horsecock unregistered

You're clearly a idiot/hater...

4. bluechrism

Posts: 99; Member since: Sep 09, 2011

2. Credo

Posts: 749; Member since: Apr 19, 2012

The announcement of tomorrow will be so much bigger, can't hardly wait, but this is nice for US customers. Best regards!

5. InspectorGadget80 unregistered

Tmobile kicking some a.s.s with their new phones.

9. snowgator

Posts: 3614; Member since: Jan 19, 2011

2 upgrades a year? Boy, they are truly gambling more customers will pay that extra fee a month then actually use it. Although you are still paying off over time, so I guess they really are not out anything here. And the appeal to me is fun. T-Mobile: Not stupid. This is a great business model.

10. DANTExphone888

Posts: 102; Member since: Aug 11, 2012

T-Mobile apparently hates WI because when I looked at the LTE list, Wisconsin wasn't even on there.

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Chicago is lit up with LTE pretty much everywhere. And this new Jump service sounds pretty good to me. Don't see myself switching to another carrier anytime soon.

15. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

damn...I may very well end up going to T-Mobile.

22. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

If this isn't a bait-and-switch gambit (as in bait the consumers to move to T-Mo, followed by the switch of dropping the 2 upgrades per year after the customer has signed up with T-Mo), it could be a compelling option for the areas where T-Mo has good coverage. I might have to give T-Mo another look as well.

24. Jiin-

Posts: 2; Member since: Jul 10, 2013

Oh yessss. Come to le pink side. ;D

16. Tsoliades

Posts: 228; Member since: Dec 22, 2012

Wow... don't know what to do. SIM card with AT&T, SIM card with T-Mo, or the new trade-in plan with T-Mo? So many choices and my contract ends in December!

18. ar2730

Posts: 42; Member since: May 24, 2012

I love T-mobile just wish there service was better in Louisiana! I get tired of phones really fast so jump would be awesome. I already pay $9.99 / month for AT&T "mobile protection pack" and I definately only get an upgrade once every 24 months :-( . Boo 4 big blue!

21. papss unregistered

For my area we only get 2g coverage... As usual there is no way I would switch from LTE to 2g. If tmob would spend some of there money on better coverage they would have a new sale with me.

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