T-Mobile CEO happy with Windows Phone and vice versa

T-Mobile CEO happy with Windows Phone and vice versa
It's a lovefest between Microsoft and T-Mobile. The CEO of  the latter, Philipp Humm, told the Seattle Times in an interview that the carrier is "quite pleased" with Windows Phone and believes that Microsoft feels likewise about T-Mobile. The nation's fourth largest carrier is Microsoft's second largest purveyor of Windows Phone models, starting all the way back with the HTC HD7 and the Dell Venue Pro. The current top Windows Phone model for T-Mobile is the Nokia Lumia 710, a non-flagship model that still reaps some of the rewards from all of the money that AT&T and Nokia have been spending to promote the flagship Nokia Lumia 900.

For example, the Nokia Lumia 710 is the fourth top selling handset at T-Mobile where it can exclusively be found, and is number six at Amazon. Back at MWC, Nokia CEO Stephen Elop said that sales of the device were "exceeding expectations." Another Windows Phone exclusive at T-Mobile is the HTC Radar which is the nineteenth top selling handset for T-Mobile, and number seven (just behind the Nokia Lumia 710) at Amazon.

T-Mobile's Humm also told the Seattle Times that while the carrier is laying off 900 positions, it is adding 550 and is also creating 1,000 business to business jobs. That program is expected to take two years to complete as T-Mobile seeks to extend the current 5% market share it currently owns in the B2B market. Humm discussed the carrier's lack of the Apple iPhone on its roster, calling it a "good and important smartphone," and says that the big question is whether to offer the iPhone with a subsidy like the other carriers, or if it is better to just allow T-Mobile customers to bring the Apple iPhone with them and use T-Mobile's pipeline. Humm added that 45% of the mobile operator's growth is coming from unsubsidized rate plans and the carrier has been vocal about trying to get Americans off the current process that has the operator's subsidize the price of a new phone in exchange for a signed 2-year contract.

The T-Mobile executive even mentioned the change that television viewers have seen in the company's advertising icon, Carly. She has transformed from a polka-dot dress wearing soft-spoken girl next-door to a leather clad, motorcycle-riding heavy metal 'biker chick'. Humm summed up the change by saying that T-Mobile is trying to go from being known for its affordable pricing to being known for its cutting edge-technology AND affordable pricing.

source: SeattleTimes via WPCentral


Related phones

Lumia 710
  • Display 3.7" 480 x 800 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 8 GB
  • Battery 1300 mAh(7.60h 3G talk time)

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11 Comments

1. Muhannad

Posts: 455; Member since: Sep 20, 2011

T-Mobile needs the Lumia 900 but an improved version with excellent camera quality and amazing battery life just like how Nokia is known for. That'll help increase T-Mobile's sales, and Nokia's WP market share.

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

i can go with that. a flagship windows8 phone would help even further. Or the quadcore SGS3 :)

5. Schmao

Posts: 365; Member since: Jul 05, 2009

Yeah, I would really want to buy it, but the hardware coming up in the fall is expected to be dramatically different. Plus, we don't know if it will get updated to WP8

4. -box-

Posts: 3991; Member since: Jan 04, 2012

Lumia 910 with a few camera enhancements (close-focus, some low light performance, zoom clarity) would be marvelous... then I could sell or trade my 900 for it

3. tward291

Posts: 559; Member since: Feb 14, 2012

i have the lumia 710, and i want that 900. I hope nokia has some bad wp8 handsets lined up for tmobile.

6. JeffdaBeat unregistered

T-Mobile Girl + Motorcycle = Happy JeffdaBeat...

7. kabel

Posts: 148; Member since: Nov 06, 2011

If they (T-Mobile, Microsoft) are happy where Lumia 710 stands in the market, then why are they not updatig it? I do not think that Lumia 710 users are happy. It is the only post Mango Windows Phone that have not received any update ... Better make those users happy (with timely updates) ... they will disappear ...

8. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i dont think it needs an update? there isnt a version past mango

9. kabel

Posts: 148; Member since: Nov 06, 2011

Oh, yes, there are some incremental bug/security releases that even HTC Radar got them ... Remember the famous bug that makes your keyboard disappear ... Some security related bugs ... So, these incremental updates are not as big as Mango was, but they are as important as Mango was (7.5 vs 7.5.1) because somebody out there is experiencing them ...

11. tward291

Posts: 559; Member since: Feb 14, 2012

yeah i want that update. this keyboard thing gets on my nerves at times

10. anywherehome

Posts: 971; Member since: Dec 13, 2011

Microsoft gave nice bunch of bucks.... so still more money from Android than from WP :-D

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