Swatch trademarks Steve Jobs' "One more thing" line

Swatch trademarks Steve Jobs'
Steve Jobs used to make a last second product announcement during Apple media events by uttering three words that became associated with him. "One more thing," Jobs would say, in a manner that immediately recalled Peter Falk's portrayal of television detective Columbo. Last week, it was discovered that watchmaker Swatch had trademarked the line in May, one month after the introduction of the Apple Watch.

One of the reasons that Apple's timepiece isn't called the iWatch has to do with a threat made by Swatch, which owns the iSwatch trademark. Swatch said that consumers could easily confuse the iWatch and iSwatch names, and promised to take legal action against Apple if necessary.

The Swiss based watchmaker isn't terribly thrilled with Apple's entry into the watch business even though both companies don't really compete with each other at this moment. Yes, Swatch introduced its first smartwatch this year, but the Swatch Touch Zero One is designed for Beach Volleyball players. That is an incredibly narrow niche category for a smartwatch, and not much of a threat to Apple.

Today, Swatch announced that a sequel to the Touch Zero One, the Touch Zero Two, will be launched at the 2016 Olympic Games in Rio de Janeiro. The watchmaker will also offer new smartwatches later this year with support for NFC. This could allow the device to be used to make mobile payments and might be perceived as more of a challenge to the Apple Watch.

source: Reuters,, PatentlyApple, EverySteveJobsVideo via BGR



1. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

What? Can i also trademark my comments on PA...

20. TSMan2

Posts: 363; Member since: Aug 20, 2015

I'm sure Swatch just made a fun with the BSpatent troll Apple here. Don't you guys see the humour here.

33. discharge unregistered

I do see a laugh just as all the stupid TV commercials lawyers this and that!!

29. androapplephone

Posts: 45; Member since: Oct 04, 2011

Exactly, I can see if it's in a slogan and for that reason only but if Steve jobs made it famous and apple did not name there watch I watch so they would not have to fight is iswatch name then it would seem that they are picking a fight for no reason and apple should fight that. And name there watch Iwatch just because it should have been from the beginning.

2. -Shadow-

Posts: 95; Member since: Mar 26, 2013

but why?

21. TSMan2

Posts: 363; Member since: Aug 20, 2015

To make fun with Apple's BSs It's really funny.

30. androapplephone

Posts: 45; Member since: Oct 04, 2011

Why pick a fight with a monster of a company like apple with limitless spending money to crush swatch

3. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Edit: no comment.

4. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Patent troll vs patent troll... smh

6. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

One more thing... Every time you utter the words "one more thing" in that order you will owe Swatch one more thing.... Just one more thing to remember so you don't get sued for one more thing....

26. sssbeesss

Posts: 20; Member since: May 04, 2014


7. tedkord

Posts: 17489; Member since: Jun 17, 2009

Funny, but stupid. You shouldn't be allowed to trademark a common phrase like that.

22. TSMan2

Posts: 363; Member since: Aug 20, 2015

Swatch know that very well. They are on your side. They just made fun with Apple and their "patents". They knew that all the apple's shills(media) will jump. Swiss are clever ppl

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Next we will be seeing the one more thing advertisement from swatch.

8. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Some one trademark " The Next Big Thing" cuz seriously its never as big as they say it is and " Straight outta" so idiots can stop using that..

19. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

Straight Outta is gonna be gone in a month. I need people to stop saying: turnt, bae, AF......

9. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I think I am going to trademark the word "the". I'd be an instant billionaire overnight, since were doing this stupid thing of trademarking popular and common phrases.

10. ThePython

Posts: 902; Member since: May 08, 2013

One more thing. Go ahead and sue me.

12. dimas

Posts: 3423; Member since: Jul 22, 2014

Since our comments will be sole property of PA, let swatch do their stupid suing on internet forums. One more thing one more thing one more thing.

11. dimas

Posts: 3423; Member since: Jul 22, 2014

So if sales people in shopping tvs will use the phrase, they must pay swatch or suffer legal battles? That's just dumb and one more thing swatch, one more thing... Oh wait I can't say more but one more thing...

13. xdza1979

Posts: 296; Member since: Aug 08, 2015

The only thing "for me at least" that i find Job was correct about is his belief that: "people doesnt know what they want".

14. unregistered

This is madness. The person who granted that is even worse. One day I will apply for a trademark for "Good Morning" or has it been trademarked already?

17. joevsyou

Posts: 1093; Member since: Feb 28, 2015

well if you got the money they will patent for you. it can cost anywhere from thousands of dollars. Just like the FDA logo can be bought for 2 million for food. or drugs can cost upto 100 million!

32. discharge unregistered

It probably has lol, don't get sued lol

15. uchihakurtz

Posts: 428; Member since: Nov 12, 2012

Isn't "One more thing" Jackie Chan's Uncle saying?

18. theguy2345

Posts: 1216; Member since: Jun 24, 2014

YES! I remember that show. Uncle was great.

27. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Let's sue s**t outta uncle..

16. joevsyou

Posts: 1093; Member since: Feb 28, 2015

you can trademark and patent ANYTHING according to apple. HEY i have a idea lets patent a rectangle!

31. discharge unregistered

O.M.G!!! Now swatch is getting in the action now?? I couldn't stand them goofy looking gay looking watched than!! For me it was all about the Casio G-shock!! But who cares sue me now swatch lol apple and android can make there look at me, look what I got gadgets if they like!! I care less to look like a fool to talk on a watch anyways!! Gee what happend everyone wants to sue for anything these days, hell you let a good fart go someone might sue you??

34. shahrooz

Posts: 792; Member since: Sep 17, 2013

I want to trademark the word JESUS.

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