"iSwatch" maker Swatch moves to block Apple from trademarking "iWatch"


Apple is facing another name-battle in the court, but this time it's not some outlaw Chinese manufacturer that patented "iPhone 6" in its homeland just because its board of directors got drunk one night and decided that would be hilarious. This time, it's Switzerland's coveted timepiece craftsmen Swatch. And you'd never guess what they're after - it's the iWatch brand.

The reason is sensible enough. Swatch has its own line of watches, called "iSwatch". The similarity between "iWatch" and "iSwatch" is significant enough to confuse customers between the two, hence Swatch wants to block Apple from trademarking "iWatch" in the countries where the iSwatch is sold. Perhaps Apple should have tried harder to keep the "iSomething" naming pattern for itself, even though it's not its - the company iRobot preceeded the iMac's birth by eight years.

Apple has already trademarked the Iwatch in some countries, including Japan, Mexico, and Turkey, which means Swatch has a fair share of work on the desk. In addition, Cupertino reportedly looked into collaborating with Swatch and other watch building experts from Switzerland, but couldn't convince them to join its efforts.

via 9to5Mac

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12 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Even if Apple trademarked the "iWatch", Swatch can still name the watch "iSwatch", because it's different since they added a "S" in it. But this is dangerously close of getting sued by Apple.

5. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

"The reason is sensible enough. Swatch has its own line of watches, called "iSwatch". The similarity between "iWatch" and "iSwatch" is significant enough to confuse customers between the two, hence Swatch wants to block Apple from trademarking "iWatch" in the countries where the iSwatch is sold. Perhaps Apple should have tried harder to keep the "iSomething" naming pattern for itself," The iSwatch is already an actual product and has been for some time being sold by Swatch in certan countries, that is why Swatch is looking to block the trademark on the "iwatch". It is Apple that will have problems with this one not Swatch.

7. marbovo

Posts: 658; Member since: May 16, 2013

haven't you read the article or you are being sarcastic?

8. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

You just went full retard. RTFA.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Anytime Apple tries to sue a Polish website because the name of it was....a.pl.....Swatch is right to be on the offensive with this. And .pl is a Polish domain name...

2. techperson211

Posts: 1280; Member since: Feb 27, 2014

I think swatch got this one.

3. DEATHSTROKE9

Posts: 399; Member since: Nov 09, 2013

Android Wear will prevail

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple is really predictable. Once some company trademark iSomething Apple don't have it in them to outdo Steve Jobs legacy naming of products. Do something different for their own sakes.

6. Chrisyahya

Posts: 59; Member since: Apr 28, 2014

wow. so maybe, iClock? watchi? iSmart?

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

MineWatch... Time wrist... Apple are no longer creative, no longer think different since 2010.

10. mturby unregistered

hahaha!! "iSomething" bhahaha

12. techperson211

Posts: 1280; Member since: Feb 27, 2014

Meanwhilehttps://www.youtube.com/user/sherifmorano . The most secured os.

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