Stephen Elop explains how the Android-powered Nokia X fits into Microsoft's ecosystem

Stephen Elop explains how the Android-powered Nokia X fits into Microsoft's ecosystem
There have been a lot of questions surrounding Nokia's decision to use Android in its new line of low-end devices with the Nokia X, X+, and XL. We have been getting a lot of those answers today, and Nokia Executive Vice President of Devices & Services Stephen Elop is explaining a lot more about how the Nokia X lineup will fit with Nokia's Microsoft-centric strategy.

The basic idea behind the switch to Android is fairly simple (and one we put forth before), though it has never been outright admitted by Nokia - the Asha platform is too limited to be competitive in emerging markets. Windows Phone is okay, but until 8.1 is released, the platform doesn't offer dual-SIM support which tends to be a necessary feature in emerging markets. So, Nokia is using the X lineup as a "feeder system" into the higher-end Windows Phone devices. With that in mind, the Nokia X lineup has a UI that has obviously been inspired by Windows Phone, and integrates Microsoft services like OneDrive, Outlook, and Skype. 

Interestingly, Elop also somewhat admitted why Nokia didn't go with Android sooner in a chat with Re/code. While Elop didn't exactly take on the question directly, he implied that even if Nokia had gone with Android sooner, there would have been a fair chance that its devices would get lost in the shuffle, saying, "You see many other Android vendors who are in a very tough spot now building very credible if not great products but just unable to break through because of how that ecosystem has evolved." He went on to imply that only Samsung has been successful with Android, so the idea of Nokia going with Android would mean success is one that doesn't have a strong foundation. 


source: Re/code

FEATURED VIDEO

64 Comments

1. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Way to cover your tracks when you're the Trojan horse....

9. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

First of all he is right. Why? Look at HTC. Truly amazing products, gorgeous, well built, innovation on each flagship. And what happens? Samsung destroys them with lots of marketing and flooding the market with too many products. Nokia would be in difficult position also facing the giant that is Samsung. At least with WP8 they have no competition at all like Samsung doesn't have in android. And WP8 is always growing. Secondly tell me one android company thats doing great besides Samsung? None. All of them have at best 6-7% of the market share and thats it. Some have growth but nothing compared to the 80% that Samsung holds.

19. tasior

Posts: 265; Member since: Nov 04, 2012

What people fail to notice, is that in 2010 there were more symbian smartphones, than android ones. Nokia at the end of 2010 was still the biggest smarphone manufacturer in the world. Back then it was clear, that android is on the rise, and is about to be the biggest system. So from strategic point of view, decision was simple. Biggest company should use biggest platform... Especially if You look, how limited WP7 was back then...

21. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

Samsung doesnt have competition in andriod? Wow... probably you are in a deep sleep... competition in android is getting cut throat and Samsung is already under pressure.... Facing the joint like Samsung? Brother nokia was giant the time samsung was shifting to android... all of your statements are showing half baked knowledge...

27. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

That 6-7% market share is still bigger than the entirety of WP8 my friend. And I do believe that LG has bigger than a 6-7% share.

41. Skoms

Posts: 118; Member since: Feb 03, 2014

ELOP killed Nokia with WP

42. DarkWalkker

Posts: 5; Member since: Dec 07, 2011

LG... 5.9%

64. grapeseed87

Posts: 123; Member since: Mar 13, 2013

Are you comparing OS or manufacturers?

43. nokia12

Posts: 610; Member since: Nov 19, 2013

people like matin_cooper just believe whatever is said to them Stop believing without checking facts 1) HTC - first they were bigger than samsung in 2010.. they are unable to destroy Samsung because of stupid PRicing policy they charge at least 20 % more than samsung for the same features... no matter how good your product is why would anyone buy when a bigger brand is offering it at a lesser price ? HTC only concentrated on flagship there midrange phones just sucks with underpowered specs and overpriced junk desire Series... Mid range is more important for Samsung because it sells way more in number which creates a BRand presence for itself and that is how brand loyaity grows.. if samsung sells 10 million galaxy s series then they sell 40 million of those Galaxy Grand and Galaxy Star,Y,young like phones .. HTC,SONY,LG,LENOVO,HUAWEI,Coolpad,Xiomi, all are profitable though not major as samung but now samsung decline has started as well.. but nokia with WP never made a PRofit you decide and tell which is better situation Loss or Less profit.. don't talk about fastest growing Stastics they are only to fool guys like you .. yeah increase from 1 to 2 % market share is 100% growth but increase from 75 to 80 % market share is only 6 % growth Windows phone market share is 3.9 % worldwide after 3 years... so all those android companies with 6-7% marketshare are better than nokia... nokia don't have competition in WP because Samsung,HTC,LG and others left windows phone as it is a failure OS and not worth investing.. Read comment 19 and 20 here before you open your mouth next time and start praising that FLOP http://www.phonearena.com/news/Video-shows-Windows-Phone-8.1-running-on-the-Nokia-Lumia-920_id52998

62. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

And there's a good reason why Samsung wiped the floor with HTC, and it's not marketing...Just comparing the S4 and One, the only thing HTC has going for it is the full metal body and a weird Flipboard UI for software, the S4 has an IR blaster, air touch, and a whole lot of software features. And HTC? Innovation? This is the company that jammed a barely working swipe fingerprint scanner into the back of an enlarged HTC One. Now I'm not thrilled about how the S5 turned out and the S3 is probably my last Samsung phone, but judging by the way HTC upgrades their "flagship" and features, if I were to pick between the S5 and the new unannounced One2, I would still probably pick the S5, simply because metal body/nice design !> hardware additions + software features. The S5 is just more value for money in terms of what you're getting.

23. akki20892

Posts: 3902; Member since: Feb 04, 2013

Hell Yea cowboy trojan.....

25. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

By the way, can Elop explain first why he fu*ked Nokia?

39. raunak

Posts: 507; Member since: Oct 12, 2011

He just looks incompetent to me.

57. nokia12

Posts: 610; Member since: Nov 19, 2013

He is way More competent than anybody ,.. destroying a whole company and selling it to previous employer for peanuts needs serious competency..

48. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Eflop has cemeted his reputation as the Benedict Arnold of the mobile world.

63. grapeseed87

Posts: 123; Member since: Mar 13, 2013

His strategy is winning.

2. Reeyawn

Posts: 66; Member since: Apr 21, 2013

Well if nokia went with android in the first place even if samsung was already using android..in my opinion nokia would sell more than samsung...

4. corporateJP

Posts: 2458; Member since: Nov 28, 2009

^This

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Obviously it's just BS because all he is saying is that their company is lackluster and can't compete to save their lives in a more competitive environment. If that is the case then putting a more limited OS on it is surely going to be the strategy for success. Plus no one said they couldn't do both like many others already have.

12. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

well in buissness you try to find a empty spot not a crowd where u can get lost in Nokia case WP was empty spot my guess and they cashed it well and we all know MS has a stuborness to make their stuff successful even if it is not good enough they dont give up

16. dratomic

Posts: 483; Member since: Oct 09, 2013

100% agree w/ u

24. akki20892

Posts: 3902; Member since: Feb 04, 2013

Truly correct.... true fact. I agree.

49. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Samsung would not be making the sales it is making if Nokia had gone Android. Samsung only really got traction 2 years ago when Nokia cratered with WP7.

65. grapeseed87

Posts: 123; Member since: Mar 13, 2013

It would have been a completely different device than what you see now. The Lumia design only came about with the WP OS (to add to the color tile design) and thus the desire of people wanting to own that. Those innovations were NOT there before the MS partnership and the original Asha series was the bland feature phone.

3. Kriksis

Posts: 94; Member since: Aug 27, 2012

Nokia should have revived Symbian for this purpose...

45. domfonusr

Posts: 1083; Member since: Jan 17, 2014

^^^ My favorite comment on this thread so far...

55. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Yeah, good luck building the app ecosystem

59. domfonusr

Posts: 1083; Member since: Jan 17, 2014

App ecosystem? Symbian didn't need one... we went looking for apps online in various places as people created them, or we just made them ourselves. They were all over the place, in the thousands, and in great variety. Of course, you had to be careful, but if you were smart you did alright without much worry. I coded in OPL on the Nokia 9300, and then in Python (and I even dabbled in C++ a little bit) when I got to S60 3rd Edition. I could communicate on various forums with all sorts of people who had great ideas about how to do new and interesting things. Wanted a custom ROM? You cooked one up yourself, and then used Pheonix ROM Flasher, or Nemesis, or whatever alternate method you preferred, to flash your own custom projects to your phone's ROM! The tools were always out there, and actually still are if you just search for them. So yeah, it wasn't all cushy and handed to you on a silver platter like it is for these new-fangled OS's, but it still worked just fine. Those were the days in the developer world that separated the men from the boys...

60. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

1. It was mean to be a joke (but then again, I'm no comedian) 2. Throughout my life, I've owned loads of Nokia phones, so I understand where you are coming from

5. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

Foolish elop. He underestimated the power of NOKIAAAAAAAAA!!!!! His loss and blame as the CEO of the company

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.