Stephen Elop calls the Nokia Lumias "first real Windows Phones", all others hedging their bets

Stephen Elop calls the Nokia Lumias
Nokia's CEO Stephen Elop has never been shy about why his company went with Windows Phone instead of the more prolific Android platform. Because Ballmer sent me on a secret mission, he was quoted saying.

We kid, but in his freshest interview Mr Elop boldly claims that the Lumias are the "first real Windows Phones", since Nokia is giving the WP platform its undivided attention, the best design, camera and apps it can produce. One can argue about the best camera, as it's what we have in the Nokia N8, plus the design came straight from the work on the Nokia N9 with MeeGo, but he is probably right about the Nokia Windows Phones going forward.

Nokia's CEO also said that the other competitors in the Windows Phone space are not as serious about the platform as Nokia is, and that "there is a lot of hedging going on in the industry". That stone goes right into Samsung's garden, which produces phones with three mobile operating systems, and is looking into creating a new one.

The most important part, however, was mentioned to be getting the sales people in carrier stores knowledgeable and excited about the platform, and we couldn't agree more with that statement from Mr Elop. With the rumored $130 million marketing push just behind the Lumia 900, which includes incentives for AT&T's sales people, Nokia and Microsoft might be on the way to change the reps' perception about Windows Phone.

The other interesting tidbit was that Nokia has deployed more people than any other mobile phone company, the CEO claimed, who are meeting with developers worldwide, and are converting many who wrote apps for Symbian, to start developing for Nokia Windows Phones.

source: Wired via SlashGear



1. ilia1986 unregistered

Sure thing, Jack Bau... err.. I meant Stephen Elop. You're dead serious about WP7 - because otherwise - you wouldn't be where you are now.

2. jubbing

Posts: 150; Member since: Aug 20, 2008

Well that's great, but I want to see MUCH more from Nokia in the coming period of 2012. Take that N8 camera and put it in a Windows Phone. In fact improve the camera a little, you've had over a year now!

7. bluechrism

Posts: 99; Member since: Sep 09, 2011

Yes please do - make hose optical zoom rumours and dreams we have a reality too. However, i would fully expect any big camera hardware upgrades to come to Symbian sdevices first because the camera software is much more optimized there. If nokia went straight to windows phone but the performance of the processing software on the phone lead to less than stellar images, it would be a reputation killer.

10. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

I couldn't agree more. . .

30. remixfa

Posts: 14605; Member since: Dec 19, 2008

tru dat. i expect a big camera push from Nokia after Apollo hits WP7 with the new horsepower from dual cores and APIs

3. eaxvac

Posts: 328; Member since: Jan 15, 2012

I got a free Lumia 800 from Nokia Singapore today too, in return for 6 quality and unique apps within 6 months. They are really doing a good job targeting the developers

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Stephen Elop, WP needs all the help it can get. I know you want to promote Nokia, but WP needs all the help it can get. This is a GREAT way for Microsoft to improve their relationships with the other manufactures of WP. I love Microsoft's strategy. Now I see why WP is doing so well. Why do CEO's make mistakes like this? I bet both HTC, Samsung & all the other WP manufactures must be happy with this quote "the Lumias are the first real Windows Phones". Why let Stephan Elop stick his foot in Microsoft's mouth? Also great way to support all your business partners. What a legend Stephen Elop you are. Also what great strategy Microsoft is employing by letting this clown bad mouth all other WP manufacturers.

6. snowgator

Posts: 3624; Member since: Jan 19, 2011

So you have never heard HTC brass talk up their Android phones, because the might tick off Samsung or hurt Google due to their proclamations their phones are better? Or vice versa? Motorola isn't saying how much better their products are? Come on, Supes EVO, you know this won't hurt either Microsoft or any other WP manufacturer. As a matter of a fact, I believe this type of bravado fires up the competitive juices. Samsung has already said they are redoubling their WP efforts due to the Flash/Omnia not selling as well as they hoped, and HTC is Racing to get the Titan 2 with LTE to market quickly. Microsoft needs this kind of P.R. So does Nokia. So does AT&T and T-Mobile. So does anyone who enjoys this OS. Go talk your trash, Mr. Elop. It is a good thing......

12. ReturningToNokia

Posts: 130; Member since: Jul 09, 2011

^^This! HTC and Samsung gives no thought to WP; in fact, WP is an afterthought - they simply slap WP in an Android device shell, and send it to market. No creativity or individuality whatsoever. Nokia Lumia's ARE the first 'Real' Windows Phones because Nokia is the only one who put in a 'Real' effort to design these devices; Nokia actually considers consumers - how they will use the device, what they would want to see with regards to design and style, what services consumers want to use. Nokia has hit a home run with the Lumia's, and this is just the beginning! The Lumia 900 is tempting, but I'm patient. I will wait for the Nokia Lumia Apollo devices and they can guarantee that I will be purchasing one.

13. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

snowgator, there is a HUGE difference between Android & WP. Android is absolutely HUGE. HTC by default needs to talk up their Android phones because there are so many QUALITY options out there. WP is dead last. For the love of God, Samsung's Bada is ahead of WP. If WP was #1 or even #2 then I could understand the trash talk. It's like the worst team in any sport talking trash, it makes no sense. Microsoft can't afford to lose anyone who is willing to make a WP. Imagine if Samsung or HTC decide they don't want to make a WP because of this disrespect, ESPECIALLY coming from Stephan Elop. Maybe this could be taken on the wrong way, like if Microsoft is favoring Nokia or something. Google always said that they will support all manufacturers EQUALLY especially since they bought Motorola. Never did you hear the CEO of Motorola say that their phones are "the first real Android phones". All I am saying is that right now is NOT the time for this kind of talk, WP should be building an army with the other manufacturers not alienating them with stupid talk like Stephan Elop's rant. WP needs EVERYBODY not just Nokia. They need ALL the help they can get. That comment is NOT helping at all, it’s as plain & simple as that! It's just the wrong timing for such a BLOD statement!

18. snowgator

Posts: 3624; Member since: Jan 19, 2011

And I still think you are giving Nokia's CEO way too much credit for the influence he actually holds. He is touting his companies phones, and you think LG or Fujitsu will stop making WP's because their feelings are hurt? Not to mention that quite a few of these companies are producing WP's in markets that Nokia isn't even that Strong in yet. And I am truly not worried about the ever repeated Bada outsells WP stuff, for two reasons: the first, it is not that big of an insult. Bada is a very successful OS in it's markets. Next, if anyone thinks it will stay that way with HTC, Samsung, Nokia, ZTE, Fujitsu, and LG (I think. Where in the Holy Land is that Fantasy they promised) all on board in more markets than ever and with WP8 on deck, than they just hate WP. I am willing to bet they bury Bada in Q1 and knock RIM to a distance 4th by the close of 2012. Ya know I respect ya EVO, and I know Android is untouchable at #1 for the foreseeable future. But no one is bailing on WP just cause Nokia picks a fight.

21. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Well I hope you are correct then. I just don't like people even if it is Stephan Elop talking trash when they have nothing to stand on. I am not trying to say that WP will fail. On the contrary I want them to succeed. I would love for WP to beat Apple. I can't stand Apple. It's just that WP is following Apple's model & it's not embracing what made Windows PC # 1 in the world. Ironically Android is embracing the Windows PC philosophy better than WP & guess what Android is number 1 in the world just like Windows PC is number 1 in the world. This can't be a coincidence. There is more to it than that!

25. Penny

Posts: 1871; Member since: Feb 04, 2011

I agree with you to a certain degree on this. If I were in Steve Ballmer's shoes, I'm not sure how much I would appreciate a business partner of mine exclaiming to the world that he is more important than my other business partners. On the other hand, it is business, and I'm sure those other business partners won't back out or do anything to hurt their bottom line. Maybe they respond by ignoring the statement and putting in the same effort they are now, or maybe they take it as a challenge and try to outdo Nokia.

5. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

i wont buy a $500 single-core phone with a 50,000 apps available with OS much very like the iOS which is very closed and controlling.... I LIKE IT OPEN :) people are very pre-occupied now with "dual cores" and "HD screen" for the same prices. i wont pay for an inferior hardware and best software... i want both best software and hardware. and i think android fits me :)

8. Ruhul

Posts: 3; Member since: Jan 18, 2012

The hardware is essential part of anroid. The current HW is more than enough to run WP smoothly. I guess you didn't missed how intel overrun dualcores by single coe @ CES.

9. snowgator

Posts: 3624; Member since: Jan 19, 2011

I respect that. And understand it. Microsoft needs to ensure the roll out for WP8 is on time and allows for some state of the art hardware to compete for consumers like you. I have little doubt that the 100,000 app barrier will be broken before the end.of the year, and at least then WP will be competitive in that regard. However, WP will never be as open (it doesn't want to be) as Android, but instead promises to be more supported with updates. And it will never have the advanced hardware of Android either. Google and it's business model just fosters more advancement. I am not sure WP.will ever get the "tech driven" consumer.

14. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

People who love computers tend to go with Android. You would think that if you loved computers then WP should be the logical choice. The correlation is NOT there. A Windows phone is day and night compared to a Windows PC. That is why people are not embracing WP like they are embracing Android. I really think that if WP was open source like Android, they would have a bigger following right now. I really like the WP platform, it’s just that it is so different than a Windows PC. With a Windows PC you can customize anything and everything, & naturally you would expect the same thing on a Windows powered phone. Ironically you get a Windows PC type of customization on an Android phone. Go figure. Windows PC’s are #1 in the world, for a bevy or reasons. Android is #1 in the world for bringing those same reasons but to the mobile phone world. The correlation makes sense.

19. snowgator

Posts: 3624; Member since: Jan 19, 2011

Ya know, it's stupid, but I never thought of it like that.... :D

24. Penny

Posts: 1871; Member since: Feb 04, 2011

@SuperAndroidEvo Obviously, I don't speak for everybody, but I am a computer nerd that chose WP7. To me it all really comes down to usage. On my computer, yes I want to customize and run whatever programs I want, but only if the system allows me to do so easily enough. On my phone, I would love to be able to do that, but not at the expense of usability. My priority when it comes to phones is to be able to rely on it for its basic functions day in and day out, and just as important, to be able to waste as little time as possible doing those functions. While WP7 is definitely more closed than Windows 7, I would still consider Android more directly comparable to Linux than Windows 7. Even though Windows 7 allows you to do a ton of stuff, it still has certain restrictions and limitations that ensure the same Windows 7 experience across all Windows 7 devices (in terms of the operating system, not taking into account differences in hardware). For Linux, on the other hand, there are tons of distros to choose from, each offering a different experience - much like Android OEMs with their customized versions of Android. Support for Android is also more analogous to support for Linux, with different distros getting updates at different paces, while support for WP7 is more analogous to support for Windows 7, with universal updates going to all devices. Basically, I get where you are coming from, but I think WP is more like Windows than Android is where it matters, at least for the general consumer that is after a combination of functionality and predictable user experience.

29. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

You are 100% correct. Android is Linux based so obviously it will resemble Linux. What I am saying is that Android mimics Windows PC better that WP does. The similarities are greater between Windows PC and Android than Windows PC & WP. Customization, overclocking, ROMS, applications & so on & so forth, links Android & Windows PC, not WP & Windows PC. That is just the tip of the iceberg, there is even more that Android & Windows PC have in common rather than WP & Windows PC. You say "but I think WP is more like Windows than Android is where it matters, at least for the general consumer that is after a combination of functionality and predictable user experience." The same could be said of Android. I have owned an Android now for 3 years & with ICS the OS is the most refined & intuitive there is.

31. remixfa

Posts: 14605; Member since: Dec 19, 2008

SAE, MS has already thought about your complaint about Windows7 being so different than WP7. Windows8 is going to be the same as WP8. Problem solved. :) Actually, that will help push millions towards WP8 as they will already be used to the format on their xbox's, their PCs, and those 20 peeps that have a Zune. :) People judge wp7 for what it is now. I see what MS is building and if WP7/8 doesnt explode in the next year or so, I'd be very surprised. Every time i think about giving it another shot, i realize i am too tied in with google now... the final piece was syncing my music through G-Music and streaming it only. If they get a G-Music app on Wp7 that would free me up a bit. :) Google finally has enough sync services to tie you to the OS. lol I just realized that :)

32. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I just hope it's not too late when Windows 8 & Windows Phone 8 finally decide to come out. You are right about Google. Their syncing of everything makes it such a wonderful & simple experience.

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

this is tech.. its never too late! things are always changing. isnt it wonderful. :) lol

20. Glim12808

Posts: 394; Member since: Oct 26, 2011

The HTC Radar I bought a month ago has only 1GHZ processor but the WP7 OS runs smooth, quick, and responsive in it! WP7 phones don't need dual-cores to run great! If you don't like WP7, you don't like it but the use of single-core in the WP7 platform is a non-issue. But then again, you probably don't know that because you know very little about WP7.

11. bloodline

Posts: 706; Member since: Dec 01, 2011

lol i thought nokia was bankrupt, i never see anyone with their phones

15. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I still hear all this stuff about windows smart phones not having enough Apps . I believe it's not the number of apps that count it's the ones most People use that counts.from what I gather Microsoft is getting the knowledge of what apps people like most and are trying to get them on their smart phone if they do this right the apps in the Windows smart phone system will give People all they want and need amd the rest will be a plus Now windows engineers say that their Operating system can run well on a single core cpu and testers have proved them right dual cores eat up battery life. The Apollo update will give windows dual cores , hy def screens, NFC and ect. frankly Microsoft should be into the Apollo phones by june 2012 not November so their smartphone will have all this high tech stuff some People want in a smart phone.

16. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

PA Can you write an article about "Do Manufacturers really need or care about Windows Phone?" I think its like that for manufacturers (excluding Nokia) Android = Default OS, can't live without it WP = Oh microsoft is paying us, let's slap it on one or two phones.

26. Penny

Posts: 1871; Member since: Feb 04, 2011

And here I was thinking that the manufacturers were paying Microsoft to license WP7... I look forward to seeing your stance on this issue about a year from now.

17. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Very well said 7thspaceman

22. ryq24

Posts: 876; Member since: Oct 17, 2011

elop can say anything but the bottom line is how many units they are going to sell that will determine if he is right or not.

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