Sprint's new deal, promising 50% off AT&T and Verizon bills, said to save just 20%

Sprint's new deal, promising 50% off AT&T and Verizon bills, said to save just 20%
With great fanfare, Sprint announced its new "Cut Your Bill in Half Event" the other day. Starting Friday, and running through March 15th of next year, AT&T and Verizon customers moving to Sprint can save 50% on their current plans, while keeping the same amount of data. And while that is true, even Sprint admits that when the cost of purchasing or leasing a new phone is taken into consideration, the actual bottom line savings is closer to 20%.

To join the plan, current Verizon or AT&T subscribers must surrender to Sprint the handsets they use now. New subscribers will be able to lease a new phone, use Sprint Easy Pay to make monthly installment payments on a new handset, or just pay the full retail price. Sprint CFO Joe Euteneuer admitted at a Merrill Lynch conference yesterday, that the actual net savings is closer to 20%. But he also said that many of the existing Sprint plans could turn out to be cheaper than the current promotion.

Another question about the new promotion was answered yesterday. When asked why T-Mobile customers weren't included in the deal, CFO Euteneuer stated that Verizon and AT&T are where most of the potential switchers are. And we suppose it has nothing to do with T-Mobile's current rate structure?

We should add that Sprint is offering $350 prepaid cards for each line moved over from Verizon or AT&T. The cards are supposed to help deray the costs of any ETF charges the new Sprint customers are socked with from their old carrier.

source: Re/Code via AndroidCentral



1. thxultra

Posts: 457; Member since: Oct 16, 2014

You get what you pay for with Sprint. Had their service for a few months and couldn't take the awful data network that they have. Even in a spark city many times I was on 3g. Sprint will never keep customers until they fix their awful network. I was willing to pay more to switch to T-Mobile just to get a reliable network.

7. ngo2dd

Posts: 896; Member since: Jul 08, 2011

What so reliable when half of Michigan don't even have t mobile services.

2. DnB925Art

Posts: 1168; Member since: May 23, 2013

I have both Sprint and T-Mobile. At least with Sprint, I get voice service while driving down the I-5 from San Francisco to Los Angeles. That "reliable network" T-Mobile had 0, zero, ZERO data and voice/text. God forbid I get stuck on some road and need to make a phone call with T-Mobile. Yes they are great inside a metro area, but go about 10 miles outside of populated areas and see what kind of coverage you get with T-Mobile.\ At least I was able to make phone calls/text down the I-5 on Sprint. And yes I do get great Sprint LTE/Spark coverage where I live and work so your experience =/= my experience. They've been getting a lot better for me in the last 2 years, but I wish they still had the loyalty plans they use to give to long term customers before they made that evil deal with Apple to sell the iPhone on Sprint.

3. Mxyzptlk unregistered

Sprint not selling the iphone would've killed them because of subscriber loss.

4. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Main reason I stayed with Verizon. At the end of the day I want a reliable service, not part-time service.

9. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Same reason I stay on AT&T.. What is the single most important thing with cell companies.. Service. I'll gladly pay more for better coverage

6. TheRequiem

Posts: 245; Member since: Mar 23, 2012

Actually, the loyalty rewards program is still available at Sprint. I think its only proactive and for business customer's only.

11. DnB925Art

Posts: 1168; Member since: May 23, 2013

Yeah at least they also still have discounts for many companies, credit unions, clubs like Kiwanis, etc. If I wasn't on SERO-P, I would be getting 20% discount on Sprint because of employment with my company. It sucks T-Mobile removed their corporate discounts for new subscribers (except for government employees). Before SERO-P, I had the 20% discount on the Everything Data 450 plan, which ended up being ~$70/month total, and the loyalty program allowed me to get a new subsidized phone every year. At least SERO-P is $50/month and I still get subsidized phones every 20 months. Just got the Note 4 subsidized and with the Samsung trade in offer (bought a cheap phone off of eBay to trade in), the phone came out to $120 before tax subsidized. Roughly ~$60/month on SERO-P monthly with a new phone ($120ish spread out over 2 years is about $5/month). I pay less monthly on Sprint SERO-P with a new phone and have unlimited, unthrottled 4G LTE/Spark data, unlimited text, and 500 landline minutes (which I hardly use since almost everyone has a cell phone, maybe use between 100 to 200 minutes a month) , unlimited mobile to mobile and nights and weekend voice. Why buy an unsubsidized phone for $600+ when I can wait for a deal on a subsidized phone, especially since I am upgrade eligible during the holiday season when all the phone deals pop up. I have never paid more than about $100 for a subsidized current model phone on Sprint (Epic 4G, Note 2 and Note 4). Sure I'm on a contract for 2 years but who cares since all the carriers now cover your ETFs if I should ever decide to leave Sprint. 2 year contracts are no longer a jail term since carriers will gladly pay your ETFs to switch.

13. rallyguy

Posts: 620; Member since: Mar 13, 2012

Same here. If I wasn't on SERO-P I would not be a Sprint customer.

5. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

Why not point out that every major service provider especially T-Mobile also advertises their rate plans without phone cost included? This article is asinine. It's impossible to advertise that way because every customer will have different phone needs. So of course promotion is focused on the cost of service. Stupid writing.

8. CellieCell

Posts: 151; Member since: Apr 14, 2010

"the actual bottom line savings is closer to 20%." There are so many ways we can look at this statement. But what i noticed all the carriers are promoting are the rate plans, and for the handsets they rarely ever go into details. I think thats how sprint is pushing this promo. Well done. I wonder if i can activate a cheap smartphone and use that as my trade in device amd sell my note 4 for extra dough to use and pay off my note 4 on sprint, at the same time get up to $350 prepaid card :)

10. joe1blue

Posts: 169; Member since: Jul 25, 2013

that is actually a good idea to do! I'm sure it will work

12. FerneyZan

Posts: 114; Member since: Jul 21, 2010

good idea,, am actually thinking to do just that as am planning to move from ATT to Sprint for all my 4 lines. :)

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