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Report says Apple sold 29 million iPhone X units during the holiday quarter

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Report says Apple sold 29 million iPhone X units during the holiday quarter
Apple sold 29 million iPhone X units during the holiday quarter, according to a report from analytical firm Canalys. That made the Apple iPhone X the world's number one shipping smartphone model during the three month period from October to the end of December. While that sounds like good news for Apple and its tenth anniversary handset, Canalys analyst Ben Stanton notes that while the figure was impressive for a high priced device, it was below industry expectations. Last week, connected analyst Ming-Chi Kuo of KGI Securities said that he expects Apple to stop production of the iPhone X in the middle of this year due to low sales.

According to Canalys, other iPhone models tallied high shipping totals in the quarter, such as the Apple iPhone SE, Apple iPhone 6s, Apple iPhone 7 and the Apple iPhone 8. Older models, like the iPhone 6s and the iPhone 7, are being bought by those who feel that they have discovered value for the money paid. Canalys Analyst TuanAnh Nguyen said that for the fourth quarter, "Apple is looking at its best performance to date, all thanks to the massive changes it made to its portfolio in Q3."

Stanton does point out that the big $999 price tag for the 64GB iPhone X, combined with the split launch dates, were some of the reasons why iPhone X shipments failed to hit expectations during the fourth quarter. As Stanton mentions, iPhone X shipments were not the fastest ever for an iPhone.


Apple is expected to report its fiscal first quarter earnings on February 1st. On that date, we should know how many iPhone units the company sold during the fourth calendar quarter. Whether Apple breaks out iPhone X sales separately won't be known until the earnings release is disseminated.

source: Canalys

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