Sony to focus on Xperia X line until 2018; that means bye-bye to the Xperia Z, C, M and E

Sony to focus on Xperia X line until 2018; that means bye-bye to the Xperia Z, C, M and E
A report out of China today says that Sony will be focusing on its new Xperia X series up until 2018. Besides the end of the flagship Xperia "Z" name, this news apparently means the end of Xperia M, Xperia E and Xperia C devices. None of the phones with the Xperia C, Xperia M or Xperia E names were flagship models, but some offered a certain feature such as the waterproof Sony Xperia M4 Aqua. The Sony Xperia E3 was known for its two-day battery life (as claimed by Sony).

The unannounced Sony Xperia C6 Ultra, a device rumored to carry a 6-inch edge-to-edge display, had some specs leaked earlier this month. The phone is now expected to receive a name charge to the Sony Xperia X Ultra. Besides the 6-inch display with a 1080 x 1920 screen, the phablet is expected to be powered by the MediaTek 6755 SoC with an octa-core 1.9GHz CPU and the Mali-T860 GPU. 2GB of RAM is said to be inside with 16GB of native storage. A 20MP rear camera will be paired with a 16GB front-facing selfie snapper employing a front-facing an LED flash.

The Sony Xperia X will be released next week and features a 5-inch LCD screen with a 1080 x 1920 resolution. That works out to a 441ppi pixel density. The Snapdragon 650 SoC is under the hood along with a hexa-core 1.8GHz CPU and the Adreno 510 GPU. 3GB of RAM is inside with 32GB of internal storage (20GB available to the end user). Those seeking additional memory can access the 200GB capacity microSD slot. A 23MP rear-facing camera is included, as is a 13MP front-facing snapper. A 2620mAh battery keeps the lights on, and Android 6.0 is pre-installed. The phone's color options include Black, White, Pink and Gold.

The Sony Xperia X Performance keeps all of the specs of the X, but replaces the Snapdragon 650 with the Snapdragon 820 chipset. The latter carries a quad-core 2.15 GHz CPU and the Adreno 530 GPU. A slightly higher capacity 2700mAh battery is on board.

The Sony Xperia XA is equipped with a 5-inch display carrying a 720 x 1280 resolution. The MediaTek 6755 SoC powers the phone. 2GB of RAM can be found inside, along with 16GB of expandable native memory. A 13MP camera adorns the back, featuring phase detection autofocus. In the front is an 8MP camera that shoots selfies and handles video chats. This model is available in Lime Gold, White and Black.

Sony has reportedly been close at times to exiting the business, something that it denied last year. We can't help but wonder whether this Xperia X line is just a plan that Sony has to bide its time until it has something truly exceptional to introduce in the way of smartphones. The company might have thought that it had hit a home run last year with the Sony Xperia Z5 Premium and its 4K (2160 x 3840) resolution screen. But as it turned out, to save battery life only limited media is displayed at that resolution while most content is shown in 1080 x 1920. The home run became a ground rule double, at best.


source: XperiaBlog via SlashGear

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42 Comments

1. kiko007

Posts: 7520; Member since: Feb 17, 2016

Sony is a lot like Team Rocket of the mobile world. They just never know when to quit unfortunately.

2. quintessential

Posts: 86; Member since: Mar 11, 2015

Why must Sony quit just because they appear to be on a losing streak lately? Just because you do not have a good opinion of Sony does not mean everybody else does too btw. It's good that we have more choices for smartphones. I certainly do not want to go to a store only to see Samsungs and Apples on display.

5. kiko007

Posts: 7520; Member since: Feb 17, 2016

Welp let me ask you this, how many Sony phones do you see in these "stores" you visit so frequently? "Why must Sony quit because they appear to be on a losing streak lately?" Yeah...I don't know what you consider "lately" but Sony has been on a losing streak in mobile for 4 years now. And I'm sick of hearing this"more choice" nonsense. There is too much "choice" in the Android ecosystem as it is. The average Android phone sells for under $200 USD, hundreds of OEMs are struggling to stay afloat, and the casual users have made their choice. That choice was to only buy Samsung's whatever and iPhones. Sony has other ventures that are doing extremely well, they would be fine without their unsuccessful mobile division.

17. insyt

Posts: 52; Member since: Sep 16, 2015

So which company makes a compact range like Sony does or a phone with a 4k screen, SD slot and water proofing?

22. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

4k screen was most stupid thing I saw in my life... I kept a S6 next to it at store and asked everyone with me, including some who do not know about tech and all, which is better? Each one said 4k. Both were running 4k videos. SD slot and Water proofing are available in S7. Htc 11 and LG G6 might include them next year. Only those who want compact android phones and fanboys must miss sony.

39. kiko007

Posts: 7520; Member since: Feb 17, 2016

Which consumers care about anything you just said? No one.... alright then. Now I know why no one buys these phones.

40. cheetah2k

Posts: 2299; Member since: Jan 16, 2011

The only reason Sony gets bagged is that they struggle to release phones in the USA.. Sony's also been plagued with supplier issues - aka Qualcomm and their overheating snapdragon chipsets as one example.. This has brought out the hate on so many levels.. Its a shame because its not their fault. For the rest of us in SE Asia, we love Sony phones. They've got decent specs, excellent camera, expandable memory and waterproof. I love the monolithic simple design. Just wreaks sexy. IMO the X line will be a "rebirth" for Sony. They already have a winning product in the Z series, but they need to gut their phone line and stick to 3-4 handsets. My only disappointment with them now is that there is no X compact on the horizon... I think this was a big mistake.

36. buccob

Posts: 2980; Member since: Jun 19, 2012

that still doesn't mean that Sony should quit, or "choice" should be smaller... I tend to like devices that are not what you see everyday... and I like some particular features that are not found in most other devices... And even when there are thousands of Android choices, the combination of features is still limited... so you only get a handful of real choices when it comes to feature-mix... For example... when I was looking for my last phone I needed something like: - a device with a footprint smaller than 130mm x 65mm (5.1" x 2.56"). - a screen of at least 4.3", preferably bigger. - at least 300 ppi - waterproof - flagship performance - flagship camera - at least 2GB of RAM - stereo speakers - microSD card slot - at least 16GB of ROM - eyelet for wrist strap / lanyard. Please Kiko007 tell me what devices fell under my needs? and HOW MANY... you see, even when I can compromise some of my needs/wants I still had a hard time finding the right device... but Sony offered it when no one else did...

9. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

losing streak for four consecutive years is considered lately ? wow

3. Podrick

Posts: 1285; Member since: Aug 19, 2015

They should not quit, they just need to fire the incharge and whoever responsible for smartphone division and hire someone with a proper vision and a brain.

7. vincelongman

Posts: 5753; Member since: Feb 10, 2013

They need bring some managers from their camera and PlayStation divisions to the phone division The only Sony divisions with competent managers left

28. Podrick

Posts: 1285; Member since: Aug 19, 2015

Agreed.

14. donrox

Posts: 203; Member since: Jul 18, 2014

Fortunately! They should keep going. Not quit!

15. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right.. just like team rocket, they keep appearing and repeating same mistake, and they didnt even try to win any battle :-/

41. unixpuppet

Posts: 12; Member since: Jun 30, 2016

Again, I believe Sony is doing quite well in the games industry, electronics (TV/Headphones etc.), Sony Pictures and Sony Music. For the mobile, they are just started to re-design. They profiting from other resources and they are earning quite well. Samsung and IPhone also giving Sony $35 to $50 for each phone sold, for the image sensor Sony provide for them. Overall, Sony is still quite well, in the market. They have strong potential in the business market.

4. Jason2k13

Posts: 1469; Member since: Mar 28, 2013

I'm not entirely sure what Sony is trying to do with the X-Lineup, the small battery size with some not being waterproof, and the same design as the Z lineup, and then selling it late... have they not learn anything?

6. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

16 GB seems like a lot of memory for a front facing camera!

13. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right.. another PA fail... that "16GB front-facing selfie snapper" is a great innovation

35. SYSTEM_LORD

Posts: 1168; Member since: Oct 05, 2015

Especially with the name "charge" the phone is getting!

8. vincelongman

Posts: 5753; Member since: Feb 10, 2013

I dont see the point of this Its still going to be just as confusing to regular users as it is now They still will have no clue what Xperia XA means And be confused why the Xperia X Ultra is cheaper and has a worse SoC than the Xperia X

10. donrox

Posts: 203; Member since: Jul 18, 2014

I don't know how they will be able to differentiate their phones while using a single X-line. but I wish them luck. We need more manufacturers not less. Especially with what Sony is able to bring to the table!

11. Hallyu

Posts: 790; Member since: Jul 21, 2015

Bye bye poor Sony. You're too weak to join the high tech party. You'd better switch to adult industry which is popular in your country. LOL

21. pascaleandrei

Posts: 4; Member since: May 16, 2016

Sony is too weak to join this party? Or customers don't know that Sony has a lot of advantages and is better on many aspects than the others? But I know what's the problem: if a phone is not Samsung or Apple it doesn't worth the attention.

23. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Nah... Htc 10, LG G6 had got a lot of attention as they are splendid.

29. Podrick

Posts: 1285; Member since: Aug 19, 2015

Sony did great with Z2 and Z3 series. Their phones after that weren't good compared to what competition offered. And even when they had great phones in Z2 and Z3 series, they sucked at marketing.

31. Podrick

Posts: 1285; Member since: Aug 19, 2015

Looks like you got rejected by Japanese adult industry, that why you're so hateful about them lol.

12. phichart

Posts: 335; Member since: May 03, 2014

they still not sell X-phones yet... Lol..

16. ibend

Posts: 6747; Member since: Sep 30, 2014

nice specs for all as long as they didnt slap some stupid price tag to it... X-SD650 for anything higher than $350 just wont sell, since redmi note 3 with same chipset being sold at less than $200.. and XP-SD820 for >$600 also fail, since sony cant compete with other flagships.. at similar price, people prefer smartphone from more known brand.. they should price it lower than other flagships to attract more customer

19. pascaleandrei

Posts: 4; Member since: May 16, 2016

So Apple and Samsung are more known that Sony? They were little children when Sony was making radios and other technological things. It is almost impossible to look in your house and not see any Sony-made product. But Apple you can't find everywhere. Unless you don't have a Sony Xperia, you don't know why is better on many aspects than Samsung and Apple.

26. SenorThrottles

Posts: 284; Member since: Dec 23, 2015

In terms of mobile phones, yes Sony is less known than Samsung and Apple.

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