Sony, Hitachi and Toshiba join forces to create the world's largest mobile display maker

Sony, Hitachi and Toshiba join forces to create the world's largest mobile display maker
The Japanese government will front a Sony, Hitachi and Toshiba mobile display joint-venture to the tune of $2.6 billion via its special fund. The project, which is expected to be complete in 2012, will create the world's largest mobile display maker.

Taken together, the market share of the three companies in small and medium size displays, like the ones used in phones and tablets, represents 21.5%, more than Sharp's 14.8%, or Samsung's 11.9%.

Many screen innovations have come out of the trio like Hitachi creating the IPS-LCD display, for example, Toshiba's HD LCD screen and flexible OLED display, or Sony's recent WhiteMagic technology, so we could be in for more pleasant surprises as consumers when their R&D departments start sharing knowledge and projects.

Both Samsung and LG, on the other hand, are scaling back on large screens, like those for TVs, and shifting focus to the booming mobile display market, while Sharp's displays are being green-lit by Apple, so the more competition, the merrier for us spoiled users.

What warms out hearts further is the joint statement by the companies that their venture will focus on developing next generation displays, including thin organic light-emitting diode (OLED) screens of high resolution.

Hopefully their work will inject some healthy dose of competition in this market, where Samsung is a few laps ahead of everyone else with its upcoming Super AMOLED HD mobile displays.

source: Reuters

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11 Comments

1. droidnator

Posts: 93; Member since: Mar 10, 2011

Whoa, white ninjas! With deadly... display shurikens in their hands! Ready to attack the competition - Sammy and LG. This should be interesting. More flexible displays, please!

2. tahnik

Posts: 200; Member since: Jul 17, 2011

owwwww.....The masters are together now.....

3. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

Please give Samsung a run for it's money!

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

please.. catch up to samsung.. make the competition fierce! I want holographic HD-3D displays by 2014!!! lol

5. ryq unregistered

it need thre big japanese electrnic compnies to battle one korean company, samsung is really the company to beat nowadays. but in fairness, korean government help samsung and other chaebols to grow while japanese companies have to rely on their own so that means funds are limited.

6. tahnik

Posts: 200; Member since: Jul 17, 2011

hahaha....who wants to beat your samsung? Sony is best at the screens,camera,sounds systems,everything..... where is your samsung?....

7. candidusg

Posts: 5; Member since: Aug 31, 2011

you do realize sony buys panels from samsung ....

8. tahnik

Posts: 200; Member since: Jul 17, 2011

ya it was a rumor by fanboys like you....why would sony buy any led panels from samsung while sony first released LED televisions in 2004?

10. FNS unregistered

Apparently you have never pulled apart a sony lcd or led tv. You will see samsung right across the disply

12. tahnik

Posts: 200; Member since: Jul 17, 2011

hm...while samsung making people fool by overcontrast,over saturated pictures....you cant beat the quality of sony....you cant simply beat the japan...

9. Ik unregistered

Definitely not a fan boy, but tahnik is right. sony released the first ever oled screen in 2008, and their products seem to be more superior to that of samsung considering that they do no get outside support. Lets get ready to see magical displays from this trio

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