Consumer confidence can easily be broken if there is an endless amount of software or hardware glitches that plague mobile phones soon after they are released. The tendency to exude a high quality handset will really get people to take notice and feel a bit more easy in purchasing a device over another one. Unfortunately for Sony Ericsson, we've seen a decent amount of issues in some of their recent offerings that really hinders the reputation they've built up in the mobile world. As we've seen the some software glitches that wrecked havoc
on the Sony Ericsson Satio recently, the long time cell phone maker has made a pledge in focusing on quality in their future handsets so that they “will restore retailer and consumer confidence.” With the recent launch of the W995 Walkman slider, the company stated that it “was a step in the right direction” towards their commitment in seeing software and hardware issues be a thing of the past. Managing director at Sony Ericsson UK, Nathan Vauiter, was heard saying that “there is now a massive focus on quality throughout the company.” As we've seen all too often in the industry, reputations can be tarnished if a device is launched without being fully tested to meet quality control standards – which ultimately pours down to end users who will undoubtedly either give it the thumbs up or down depending on their experience.
via Unwired View