Snapchat users spend 25 to 30 minutes on the app during an average day
Snapchat feels that it can steal advertisers away from the television networks. One stat that proves that this is a possibility reveals that Snapchat reaches 41% of all 18 to 34-year olds in the U.S. Consider that the top 15 television networks in the U.S. reach only 6% of the same demographic. Last month, Snapchat signed a contract with Nielsen for the latter to track the reach of the messaging app's ads.
The most recent valuation of Snapchat is $10 billion. The app showed unbelievable growth in valuation from $800 million in June 2013 to more than $4 billion just months later. In November 2013 Snapchat reportedly turned down offers for the company of $3 billion by Facebook and $4 billion by Google
source: BusinessInsiders via PCMag