Snapchat users spend 25 to 30 minutes on the app during an average day

Snapchat users spend 25 to 30 minutes on the app during an average day
The average Snapchat user spends 25 to 30 minutes a day on the app. This is important information for the messaging app to disseminate since it is trying to monetize itself by raking in advertising dollars. 100 million active users visit Snapchat every day. The app is known for the destruction of messages up to 10-seconds after they are read by the recipient. Snapchat says that of all of those daily visitors to the app, 60% are creating new content every day.

Snapchat feels that it can steal advertisers away from the television networks. One stat that proves that this is a possibility reveals that Snapchat reaches 41% of all 18 to 34-year olds in the U.S. Consider that the top 15 television networks in the U.S. reach only 6% of the same demographic. Last month, Snapchat signed a contract with Nielsen for the latter to track the reach of the messaging app's ads.

The most recent valuation of Snapchat is $10 billion. The app showed unbelievable growth in valuation from $800 million in June 2013 to more than $4 billion just months later. In November 2013 Snapchat reportedly turned down offers for the company of $3 billion by Facebook and $4 billion by Google

source: BusinessInsiders via PCMag

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11 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Snapchat on Android: Pure sh*t

3. Unordinary unregistered

Dude be nice. They don't like the truth on this site.

2. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Please Give Snapchat some cookie :v

4. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Sure, Snapchat feels that it can steal advertisers away from the television networks, There's a little something in their away... A certain pebble in their shoe: Adblock!!! I hate ads in apps. They're hardly relevant, put an unnecessary strain on your data plan and phone resources are are just annoying, specially pop up ones... IF I'M CHEAP DOESN'T MEAN I LIKE TO FEEL CHEAP... Hence, I often download app torrents! Naughty Old man, I know! But every single penny of my pension is precious to me, one of the many perks of being an old, useless man...

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I'm a snapchat user and I use it about twice a week for a total of 10-15 minutes. I do know how the average time spent is so high, because I know people who use it for more than an hour each day.

7. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I don't have any friends so I don't waste my time on snapchat and on android snapchat is pure sh*t

8. ThePython

Posts: 902; Member since: May 08, 2013

I guess I'm not an average user with my daily five minutes of Snapchat.

11. iWinAndroBerry unregistered

It's about the same for me, but for my coworker she spends about half her work schedule on it .... and gets paid more than me. :(

10. keithtae

Posts: 564; Member since: Mar 25, 2015

What snapchat? Everyone of my friends downloaded it and left it in their phones and never touched them again. Lol

12. jonathanalexander9

Posts: 61; Member since: May 04, 2015

i download Snapchat because all of my friends use it,but i only snap once a week

13. Astoni

Posts: 649; Member since: Sep 28, 2013

I spend a good 1-2h a day :( addictive s**t

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