Samsung's new ad knocks competitors' tablets

Samsung's new ad knocks competitors' tablets
Samsung's new ad for its Samsung Galaxy Pro series of tablets really takes some shots at the competition. A panicked Apple iPad owner is asked to multitask by his boss. "(My iPad) can't do two things at once," he confesses as the Samsung Galaxy Pro user has no problem multitasking. In another scene, a Microsoft Surface user with a Type Cover is asked to move "his laptop". Trying to explain that it is a tablet, he admits that it has a keyboard, battery dock and a mouse. On second thought, perhaps it is like a laptop.

The next scene shows the ladies' book club out for tea. "This book makes no sense," says one of the ladies and anther suggests they look up an analysis of the book on YouTube. Except that the club member with a Kindle moans, "My Kindle can't get this app." When someone asks what her Kindle can do, she says, "Books."

Lastly, two women are relaxing at a spa while one is viewing a video on her Galaxy Pro. The other says, "Your Samsung looks better than my iPad because it has more pixels?" When the Samsung owner confirms this, the iPad owner says, "But mine has the Retina thingy." And the Samsung Galaxy Pro owner can only go on with a knowing smile.

Samsung has been known for its rather blunt ads that attack the competition, starting with the famous ad for the Samsung Galaxy S II that featured the barista. You can check out Sammy's new tablet spot by clicking on the video below.



source: SamsungMobile via CNET

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66 Comments

1. TechFreak123

Posts: 85; Member since: Feb 25, 2014

"What about the Retina thingy?" lol

29. Astoni

Posts: 649; Member since: Sep 28, 2013

I'm seriously bothered about why apple calls it "Retina" all it is, is a IPS LCD nothing less nothing more... okay it got a high DPI whoa... so much INNOVATION!. I do not hate apple but i really don't like how they make use of "fancy" words to people who actually think its a real thing and is better when its all the same. edit: I'm an ipad user, i don't really see the point on getting and android tablet when all i do is surf the web on it..

36. Sauce unregistered

It's a simple word chosen by Apple that is used to describe their screen. I don't understand why people (on this site) (and not pointing my finger at you) make such a big deal about it. Why does Samsung call their stylus an S-Pen, and not just a stylus? Why does BMW differentiate and specify certain global car parts with their own names? Why does McDonalds call their CHICKEN NUGGETS "McNuggets"? Aren't all chicken nuggets relatively the same? I can keep going. People on this site take things too literally. Apple using this term to market is the entire point. Again, I'm not pointing my finger at you. I'm saying what I said because I see this come up a lot.

37. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This pops up almost every single day.

38. drunkenjay

Posts: 1695; Member since: Feb 11, 2013

a mcnugget is not "revolutionary " apple calls everything "revolutionary" when its just another screen. Now we have facetime. This changes "EVERYTHING"

40. nerdyking

Posts: 7; Member since: Dec 26, 2012

How about the word "magical"?

41. Astoni

Posts: 649; Member since: Sep 28, 2013

I do understand that. but i've never seen someone at McDonalds call thier nuggets revolutionary. Also isn't the s-pen a bit diffrent?, i've never used a diffrent stylus on a note before to be able to use all the features that an S-pen can?, i might be "swimming in the clouds" right now but dosen't the little button differentiate it from other styluses?. Also i don't think its only on this site ^^

43. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They use IPS technology which they further optimize with apples own technologies and patents. Therefore they name it retina since its much easier to market the name retina than three letter IPS which most of consumers have no idea what it stands for. Everyone knows retina is Apple's screen technology and its one of the best. Not many people know whose IPS technology is and what it stands for. Anyway I see no point in your comment since any company can use any trademarked name of theirs for any product or technology. Also give it a rest with the revolutionary thingy. Apple rarely uses it in their presentation and when it does haters like you make fan of it.

48. Astoni

Posts: 649; Member since: Sep 28, 2013

As much as i don't want to reply to a Pure fanboy... Apples own technologies and patents that they use on their Retina displays as you said is as much BS as Sonys Triluminous display for mobile.. its just some adjusted sharpness and colour.. Also as i stated before i'm not a hater of Apple, and if i where to be a hater why the hell would i have a Mac pro and an Ipad.. If anything i love how apple actually takes time to optimize software compared to most OEM's (not pointing to every single one)

49. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The screen on the Z2 is pretty damn good, but I've noticed it oversatirates when the engines are on. Color accuracy always goes to Apple though (Note 3 with Movie Mode is amazing BTW).

54. Astoni

Posts: 649; Member since: Sep 28, 2013

Read my newset post ;). I never said the display sony uses is bad just that the Triluminous thiny is just a colour and sharpness booster. Also it works great with HD movies but horrible with low quality ones... Everything on the note 3 looks good in terms of movies and pictures, thanks to the massive screen :D

52. Astoni

Posts: 649; Member since: Sep 28, 2013

Also, they weren't called Retina display cause it had apples own technology in it.. Retina displays are high-resolution IPS panels. BUT! with apples own colours settings.. so to some extent they have done something to the display :). Theres nothing more to it that i can actually find that is a true fact. If i'm wrong enlighten me!.

71. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Retina refers to the pixel density that is noticable on larger displays. It means that at a given distance you cannot make out the individual pixels. It is a marketing term but it is a formula they have developed for their displays. Just like Aston Martin designs its cars with the golden number throughout.

68. Lboogey6

Posts: 281; Member since: Jan 31, 2012

Lol her reaction after had me cracking up

77. jroc74

Posts: 6023; Member since: Dec 30, 2010

I just saw the commercial today....the smile the other lady gives her after she said that....hilarious.

2. alaw.14

Posts: 426; Member since: Sep 10, 2013

Nice ad!

3. Duketytz

Posts: 534; Member since: Nov 28, 2013

Got to applaud Samsung for their Marketing efforts and humour!

4. The13thKing

Posts: 849; Member since: Feb 26, 2014

#SamsungToRuleThemAll.

5. amansingal14

Posts: 309; Member since: Sep 08, 2012

4 words - Sony Xperia Tablet Z2 Can't troll that thing

26. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Doesn't have a QHD display.

27. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Can't split screen

31. Karriope

Posts: 148; Member since: Jun 07, 2013

Can Small App. Which is pretty much the same thing. Just in a floating window.

35. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Xperia Z2 can't run Maps and Hangouts at the same time.

55. chocowii

Posts: 478; Member since: Jan 30, 2014

It's only split screen that Galaxy owners shout. But what other more? Design wise, Galaxy tab sucks. Cheap plastic feeling. SPen? Its just a glorified pen.

69. Lboogey6

Posts: 281; Member since: Jan 31, 2012

Dumb things said on phonearena... know the features before calling it glorified pen...you get an innovative technology laugh at it but apple brings out the same product and you jizz over everything

57. Karriope

Posts: 148; Member since: Jun 07, 2013

It could if someone made a Hangouts Small App, yes? But other than that, yes, it falls onto Sony to deliver a wider array of Small Apps.

30. rd_nest

Posts: 1656; Member since: Jun 06, 2010

More than 4 words - Display, tablet optimized software, battery.

32. Killua

Posts: 270; Member since: Nov 25, 2013

Are you drunk?

67. skyline88

Posts: 698; Member since: Jul 15, 2013

oh you mean "The Worst Android Tablet"? i got u

6. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Cute, but I wonder if non tech types will get this ad?

* Some comments have been hidden, because they don't meet the discussions rules.

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