Samsung sets a decent sales target for the S9, but it's LG that will take Q1

While there are reports that the initial S9 and S9+ orders are lower than those of their predecessors at about launch time, Samsung actually never said they will sell more. The 43 million sales target it had set for its newest flagships is a far cry from the 60 million that it forecast for the Galaxy S8 and S8+, so saying that the initial orders are 30% lower than last year's high-ends, is like saying that everything goes according to Samsung's plan.

Granted, it shipped less S8 handsets than the forecast last year, but it is obviously not expecting wonders from its "tock" cycle upgrade this year. In its fairly modest forecast, Samsung is apparently taking into account the slowing smartphone sales globally, which saw a record dip last quarter, thanks to some record average pricing brought on by Apple and Samsung itself. "Samsung aims to ship 43 million units of the S9 and S9+, although it can revise the sales goal depending on market conditions. The yield rate of the new flagship phones were taken into consideration," commented an insider, perhaps referring to the unique variable aperture camera on the back of the handsets that may be taking its time to ramp up in millions of units produced.

Thus, Samsung is expected to report about $13 billion in profit this current quarter, which is less than the record Q4 it posted, with $14 extra billion going into its coffers. It's still a great result, though, why analysts are reporting that Q2 and Q3 will be record-breaking quarters for Samsung again, riding on the coattails of the S9 sales and Apple's new OLED display orders for the rumored iPhone Xs.

While Q1 may be a transitional quarter for Samsung, if you can call $13 billion in operating profit that, it will be LG's turn to shine then, report Korean analysts today, as the company is expected to post about $1 billion in profit for the quarter ending this month. While this may seem like chump change compared to the rival across town, it will actually be its first billion dollar quarter since 2009. While LG might have not even announced the G7 yet, its OLED TV and home appliance business is booming, despite the US slapping tariffs on washing machines. If it manages to pull off the G7 right, too, the company may just continue with a great year in the next quarters, too.

source: TheInvestor & ETNews (translated)

Related phones

Galaxy S9
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(31h talk time)



1. haruken

Posts: 306; Member since: Nov 06, 2013

So Q1 belongs to LG even tho they'll post a profit THIRTEEN times lower than Samsung and couldn't even get to announce a new flagship? Y'all would say anything to discredit Samsung..

8. Dr.Phil

Posts: 2429; Member since: Feb 14, 2011

While the article could’ve been titled better (perhaps more of something like Samsung will miss Q1 target while LG will exceed its target), the gist of what they are trying to say is that LG is having a pretty remarkable quarter while Samsung is not. I think it’d be wrong to dismiss LG just because their quarterly profit isn’t as much as Samsung. Just as the article states: this is the first time in several years for LG to post this kind of profit. That’s no small feat. So yes I do think we should be heaping praise on LG for performing well and producing products that consumers are loving.

14. haruken

Posts: 306; Member since: Nov 06, 2013

I understand what you're saying, but not only is the title click bait, 3/4th of the article is about Samsung, while a very small portion of it is about LG's numbers, so clearly they barely cared about the latter.

11. ph00ny

Posts: 2051; Member since: May 26, 2011

Same author has another article doing the exact same. Not sure what his deal is with Samsung

2. Tondern

Posts: 164; Member since: Feb 23, 2015

That is an impressive clickbait my friend.

3. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

Apple sold 77.3 million iPhones in Q4 itself and Samsung plans to ship 43 million in a year?

4. haruken

Posts: 306; Member since: Nov 06, 2013

-Q4 is Apple's biggest quarter. -The 77m iPhones includes the X, 8, 8+, 7, 7+, SE, and so on.

5. Hama22

Posts: 60; Member since: Jul 17, 2015

43M of just S9 and S9+not all Galaxy phones.

10. toukale

Posts: 641; Member since: Jun 10, 2015

The number for the S9 is for the year, not for the quarter btw.

6. RebelwithoutaClue unregistered

But you are talking about 77.3 million iPhones sold (every model) while Samsung talks about one model in particular. Samsung sold 74.4 million phones in Q4 (but a lot of them are cheap models)

13. amasog

Posts: 552; Member since: Aug 22, 2013

Why are you so much affected? Lols!

7. umaru-chan

Posts: 369; Member since: Apr 27, 2017

Samsung couldn't manage to ship their estimated amount of s8 in 2017 and with s9 the same thing will happen. Actually I think they will be lucky to sale 20 million s9 without reducing the price significantly. S9 turned into a flop device long before Samsung announcement.

9. Yousefjaber206

Posts: 115; Member since: Jan 09, 2018

Actually samsung sold 20 million s8 units in their first 3 month

12. fyah_king unregistered

I ordered two S9+ because it's the best phone atm.

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