Samsung "not doing very well in tablets," says company executive

At a media roundtable at MWC 2012, Samsung product strategy executive Hankil Yoon said that Samsung's success in the smartphone world was not being replicated in the tablet market. "Honestly, we're not doing very well in the tablet market," said Yoon, who expects Samsung's fortunes in the sector to turn this year.

Some of Samsung's problems in the tablet market have to do with the legal battles that the Korean based firm has been having with Apple in Australia and in Germany. In the latter country, Apple's injunction against the Samsung GALAXY Tab 10.1 in Germany forced Samsung to redesign the device and rename it the Samsung GALAXY Tab 10.1N. It is hoped that with Android 4.0 running the new Samsung GALAXY Note 10.1, Apple will have less incentive to claim patent infringements, especially with the S Pen moving the company away from the same designs that Apple claims are too similar to the Apple iPad.

Samsung has been working on expanding its line of tablets to cover all sizes. The Samsung GALAXY Note is a "phablet" that offers a 5.3 inch screen. Priced in the States at $300 with a signed 2-year contract, Yoon sees his company selling 10 million units this year. The Samsung GALAXY Note 10.1 will replace the Samsung GALAXY Tab 10.1 in the marketplace and as the manufacturer's flagship tablet. Between both of those devices will be the 7 inch Samsung GALAXY Tab 2, which will cover the budget market.

Although some wonder whether the screen on the Samsung GALAXY Note and Samsung GALAXY Note 10.1 might seem too unwieldy, Yoon says that after getting adjusted to the screens, users would find other sizes to be too small. He also points out how the S Pen stylus differentiates Samsung's devices from the competition, and allows for easier note taking and lets users become creative. It all adds up to a strong possibility of a turnaround for Samsung in the tablet market.

source: CNET



1. Doakie

Posts: 2478; Member since: May 06, 2009

I love my Galaxy Tab 10.1. I'm kinda disappointed that the Tab name is being moved to being a budget line when they were trying so hard to get “Its time to Tab!” to stick. Now my $500 16gb model is really a 1st gen budget model. Lol. Eh in all seriousness I really don't care what they do with names, I LOVE my Tab. Even though Samsung has repeatedly burned me with slow updates on all the Samsung phones I've owned I still love their products. Most of the high end stuff they make is just so sexy.

2. deacz

Posts: 162; Member since: Nov 02, 2011

you should try the new transformer prime

3. darac

Posts: 2156; Member since: Oct 17, 2011

They're not doing well? And they plan to change that by making Galaxy Note 10.1 as their new tablet flagship? What happened with heavily rumored super HD screen quad core? Samsung tablets so far are hands down the biggest fail of the year!

4. bayhuy

Posts: 320; Member since: Jun 23, 2011

Their phones except SGS II are also fail.

5. Birds

Posts: 1172; Member since: Nov 21, 2011

Samsung....Well??? You make good tablets but YOU ARE NOT APPLE SO 500$ IS NOT ACCEPTABLE! Thank you :)

6. steelicon

Posts: 318; Member since: Apr 02, 2011

#COTD !!!

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

Samsung's trying to compete with Apple on Apple's terms: generic tablets that don't bring specialized features to the market. The Galaxy Tab line isn't much more than Android powered iPads that don't have the advantage of killer specs, like Samsung's Galaxy S line has over the iPhone.

8. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

They are putting out too many kind of tablets and they are ending up competing with themselves.

9. Chronos

Posts: 258; Member since: Feb 25, 2012

Samsung is putting out too many tablets AND phones.

10. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I don't think they really care which Samsung tablet people buy so long that it is Samsung.

11. gallitoking

Posts: 4721; Member since: May 17, 2011

I remember the days when the fandroids were stating that the Galaxy Tab will kill the ipad 2... lets forward 9 months.. the ipad is still standing... the Galaxy Tab got a lipo in the form of the Note... by October it will be over... ipad 3 is coming... hide the S- pen ..

12. audiblenarcotic

Posts: 114; Member since: Nov 16, 2011

Samsung is bringing innovation back to the game with the S-Pen so I wouldn't be so quickly to discredit it. All apple is doing is once again rehashing the same thing. Unless there is going to be something ig announced for it at the event I just see the same old iPad with a little better specs. No real innovtion.

13. gallitoking

Posts: 4721; Member since: May 17, 2011

when you got the best tablet in the market by far and no real challenger.. play it safe and don't risk too much... so you called innovation by Android when 80 percent of their tablets fail miserably.. guess people want stable than innovation..right?

14. audiblenarcotic

Posts: 114; Member since: Nov 16, 2011

No. People want innovation. That is why the iPad, iPhone, iPod all did well... because they were innovative. Apple is too complacent anymore though. I've said this for a while now. If Apple wants to continue thier process of incrimental upgrades and not really innovate anything then they will eventually lose the market share that they have and become forgotten about. If you want proof of this then you need to look no further then Blackberry to see what happens when you allow your products to get stale.

15. gallitoking

Posts: 4721; Member since: May 17, 2011

I agree with most of the stuff except that Apple will go trough what Blackberries did.. because Apple is well managed, their product are not behind. ( smooth OS, dependable, market value, etc..) they just pick a feature and exploited... Android may be first at things.. but Apple makes it better. just watch the LTE iphone way better than any product on the market... forget dual core. quad core screens the size of shoe boxes I want LTE perfected and coverage in every corner of the US... batteries thats last me days with heavy use..that's the innovations I want

16. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Don't be so hard on fandroids, they do have a winner, the kindle fire. lol

17. Chronos

Posts: 258; Member since: Feb 25, 2012

Those "Fandroids" already have the ASUS Transformer Prime and ASUS Transformer Pad Infinity to take on the ipad 2 and iPad 3 respectively. Then there's the Huawei MediaPad 10.1.

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