Samsung loses global smartphone market share in the first quarter of 2014

Samsung loses global smartphone market share in the first quarter of 2014
Research firm Strategy Analytics released its latest global market share figures on Tuesday. On top remained Samsung, with 31.2% of the world-wide smartphone market at the end of the first quarter. That figure is down from the 32.4% that Sammy earned last year. Behind the Korean based Samsung for the January through March period, was Apple. The iPhone manufacturer saw its Q1 market share decline from 17.5% last year to 15.3% this year. Strategy Analytics estimated that Sammy shipped 89 million smartphones in the quarter, versus the 43.7 million iPhone units sold by Apple during the same time period (Yes, because of the difference in what metrics are reported by each company, we have to compare shipments with sales).

Market share numbers drop sharply after Apple and Samsung. In third is Huawei. The Chinese manufacturer was flat in the quarter, with a 4.7% share of the global smartphone market. That happened to tie Lenovo, which saw its share rise from 3.9% to 4.7%. That figure could continue to rise once Lenovo closes on its purchase of Motorola from Google. In the others category, a collection of smartphone manufacturers combined for 44.1% of the world-wide smartphone market, up from the 41.5% they owned a year ago.

In the tablet market, Android powered slates are kicking butt and taking names. Tablets powered by Google's open source OS controlled 65.8% of the global tablet market in the first quarter, up from 53% last year. During the same time period, iPad tablets saw its market share decline from 40.3% to 28.4%. Windows powered slates stayed flat at 5.8%.

For years, the iPad controlled a category of device it created. But Android is now available on a wide selection of tablets. And with Android the most popular mobile OS, consumers are knowledgeable about the OS and want to continue using it on their slabs.


source: StrategyAnalytics, WSJ

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52 Comments

48. iampayne

Posts: 322; Member since: Aug 12, 2013

I grab popcorn when I read these comment sections. Its amazing watching the Samsung crowd vs the everyone else crowd. I actually think its better than the Android vs iOS comment section.

45. jroc74

Posts: 6023; Member since: Dec 30, 2010

De ja vue for Apple yet again for marketshare... First it was desktop PC's Then it was smartphones, Now its tablets... No wonder they are so sue happy. It wont change anything...unless every other OEM is shipped to Mars.

43. papss unregistered

If ss would stop being so lazy and change that terribly designed front that they have used for the last three years on all phones I may buy another one but with no way to cover it up I can't stomach looking at another.

42. whburling

Posts: 14; Member since: Apr 08, 2014

one way to look at what is happening in the cell phone market is to draw upon historical information in other markets. companies that (1) do not give customers easy access to controlling their experience (2) do not own problems customer's experience (3) hold technology that is not licensed at a fair market price invariably fail. for example, look at sony with their beta tape format. they owned the technology. would not license it for a fair price and so competing tape recording methods (vhs) came about which were free or at least low cost. at first vhs was horrible. but over time vhs actually became technically superior. Apple, unfortunately, is destinted to follow the same path. they attempt to claim ownership of technology. eventually people will find a way to work around the owned technology and the result will probably end up better. their only hope is innovation. but innovation is not linear (you can not will innovation to happen) and most of the innovation shifting the focus on "phone" to a computer sitting in your wallet or pocket and communication with it will be via retina or voice or movement in space (not touching the phone or even near it) is being conducted by google. (kind of like xerox parc in the old days). Apple is in a bind with their very rigid approach to defining their "value added". their profits may be excellent at the moment but that will crash within a decade (I predict within 5 years). anytime you have a truly consumer product, the huge market competition will always drive cost way down and make all aspects of the product a comodity not owned by anyone. Perhaps one can liken this whole thing to the car market. there will always be the high end small niche, middle of the road guys and the mass. The difference is that this specific market is not about phones. it is about a small computer that is carried on one's person that will communicate with everyone and everything. the market is immense. no one will own or control any part of it due to its shear size.

39. ajac09

Posts: 1482; Member since: Sep 30, 2009

Maybe people are finally getting sick of the same crap.

32. greatoneiw

Posts: 41; Member since: Apr 08, 2014

apple lost more and no mention in the title but Samsung lost 1 % and PA freaked out ! wtf !

36. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Apple lost market share, but had good financials for the quarter and beat expectations. Samsung lost marketshare and didn't meet financial expectations.

30. Havok125

Posts: 10; Member since: Apr 05, 2012

Every company experiences a spike then plateaus. Both apple and samsung will go through this. Both companies have some nice phones coming up with iphone 6 and the rumored galaxy KQ. Apple have said they are after a particular group of consumers and most will stay with apple and same thing goes for samsung. Most samsung users will stay and some will switch as well. We can only wait to see their latest offerings and decide individually which is better for us. Been an iphone user since day one and even got a 5S but got sick of it so now I'm on Note 3 and really liking the change. Personally, excited for the rumored galaxy KQ.

28. fireblade

Posts: 717; Member since: Dec 27, 2013

Samsuck

26. express77 unregistered

Still profitable. Now they need to have better design, less bloatwares, better low end and mid-range phones with proper value for money and better battery on all phones like s5.

15. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Dont know why people buy those cheap chinese phones with those crap mediatek chipsets.

25. JC557

Posts: 1927; Member since: Dec 07, 2011

Those phones with Mediatek chipsets are affordable in those countries and those people try to buy within budget instead of putting everything on credit. Mediatek isn't too bad. I had several Cowon players that made use of those chips and had no problems in actual usage. If they step up a bit more then hopefully they can give Qualcomm, nVidia, Samsung a run for their money. Competition is great for us consumers.

31. Cicero

Posts: 1166; Member since: Jan 22, 2014

I own 2 Asus tablets 7" Memopad HD with Mediatek quad procesors. And they are working very well (as expected). They are used by my daughters and you can imgine the stress they are putting to them. No issues till now. And the price was accordingly.

29. superfans

Posts: 155; Member since: Jul 30, 2012

Agree too , devices that used mediatek chipsets are famous for no software update . I got a xperia c and now I'm stuck in android 4.2 and even cyangenmod is nt available for it . This sucks ! Will buy device that use qualcomn next time.

33. greatoneiw

Posts: 41; Member since: Apr 08, 2014

android havent really changed since 4 , so 4.2 or 4.4 just littlest things...

35. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

You must be living under a rock to say that.

50. engineer-1701d unregistered

from 4 to 4.4.3 no real big difference jb is same as kitkat i go back and forth and i see no real difference, 5.0 will be a big change.

41. papss unregistered

They need to switch that terrible front plate of their phones

46. networkdood

Posts: 6330; Member since: Mar 31, 2010

Lol...good try..I have a mediatek phone...been a great gadget for me...long battery life...

13. androiphone20

Posts: 1654; Member since: Jul 10, 2013

The GALAXY S4 is the hottest Samsung device right now, well at least in the UK http://www.dailymail.co.uk/news/article-2600682/Mobile-phone-catches-fire-owner-leaves-charge-asleep.html A woman wakes up at 5 am and find her PHONE 'sizzling' beside her bed.

14. hassoups

Posts: 473; Member since: Jun 06, 2013

Thank God she wasn't killed *cough cough*

18. deewinc

Posts: 455; Member since: Feb 21, 2013

The phone was ok at 4.30AM and 5.00AM when she checked on the alarm. What happened next? Then charging the phone on the carpet is like using a laptop on a mattress/blanket.

24. JC557

Posts: 1927; Member since: Dec 07, 2011

I'm wondering if she was using those cheap Chinese made AC adapters. I would blame those first before blaming a manufacturing defect on the phone itself (battery is a separate issue). A faulty battery will be an extremely close second considering that there's no such thing as a perfect manufacturing process.

11. karkavelas

Posts: 70; Member since: Oct 25, 2013

Anything that goes up,can go down also...

9. FriendsOfSamsung unregistered

Still a better percentage than Apple, Lenovo, Huawei and any other crap combined

19. nestea unregistered

lol, there are also more released samsung devices than Apple, Lenovo, Nokia and etc. combined together...

8. loveparadise1990

Posts: 15; Member since: Mar 08, 2014

I choose android phone and ipad

22. JC557

Posts: 1927; Member since: Dec 07, 2011

When it comes to phones I gotta catch 'em all...

6. BCMWorld

Posts: 60; Member since: Mar 24, 2014

Samsung loses from 32 to 31, and Apple loses from 17 to 15, now phonearena who is the bigger loser? And why there title all about samsung, to paint them a -ve image than others or what, smh

10. Sauce unregistered

Thanks for that informative post. We clearly know which company you are a fan of.

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