Samsung loses global smartphone market share in the first quarter of 2014

Samsung loses global smartphone market share in the first quarter of 2014
Research firm Strategy Analytics released its latest global market share figures on Tuesday. On top remained Samsung, with 31.2% of the world-wide smartphone market at the end of the first quarter. That figure is down from the 32.4% that Sammy earned last year. Behind the Korean based Samsung for the January through March period, was Apple. The iPhone manufacturer saw its Q1 market share decline from 17.5% last year to 15.3% this year. Strategy Analytics estimated that Sammy shipped 89 million smartphones in the quarter, versus the 43.7 million iPhone units sold by Apple during the same time period (Yes, because of the difference in what metrics are reported by each company, we have to compare shipments with sales).

Market share numbers drop sharply after Apple and Samsung. In third is Huawei. The Chinese manufacturer was flat in the quarter, with a 4.7% share of the global smartphone market. That happened to tie Lenovo, which saw its share rise from 3.9% to 4.7%. That figure could continue to rise once Lenovo closes on its purchase of Motorola from Google. In the others category, a collection of smartphone manufacturers combined for 44.1% of the world-wide smartphone market, up from the 41.5% they owned a year ago.

In the tablet market, Android powered slates are kicking butt and taking names. Tablets powered by Google's open source OS controlled 65.8% of the global tablet market in the first quarter, up from 53% last year. During the same time period, iPad tablets saw its market share decline from 40.3% to 28.4%. Windows powered slates stayed flat at 5.8%.

For years, the iPad controlled a category of device it created. But Android is now available on a wide selection of tablets. And with Android the most popular mobile OS, consumers are knowledgeable about the OS and want to continue using it on their slabs.


source: StrategyAnalytics, WSJ

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52 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

Not looking all too good for Apple... BTW, the Phone Arena website is very glitchy and frustrating on Chrome Mobile ¦(

21. JC557

Posts: 1919; Member since: Dec 07, 2011

Especially the popup ad that's impossible to close unless zoomed all the way out. I have to view the site using the stock Android browser on my HTC One and Dolphin on my Moto all of which seem to be glitch free when it comes to this site. Anyhow, it seems as if anyone who wants an iPhone already has one and are just waiting for the next version which may coincide with a renewed contract. I wouldn't write Apple off. Now Lenovo is somewhat of a surprise and I'm hoping that they'll make the Motorola brand even stronger like they did with the ThinkPad line.

27. bokimaricu

Posts: 89; Member since: Dec 21, 2013

Download a 3rd party app for PA , since PA itself is incapable of delivering a decent app.

47. isprobi

Posts: 797; Member since: May 30, 2011

PhoneArena never looks right in my IE9 dekstop browser.

34. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

may i quickly ask if you are using m.phonearena.com or the desktop version ?

44. fzacek

Posts: 2486; Member since: Jan 26, 2014

I was using the desktop version. Silly me. It automatically brings me to the desktop site...

52. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

yeah :P for some reason they didn't implement something that check your user agent ! :P

40. papss unregistered

It's because you are using the craps chrome

49. engineer-1701d unregistered

i guess thats why they are trying to kick out the gs5k phone because no one wanted that crap they put out early i mean if its not ready its not ready dont give me half a drink give me full drink or just wait.

51. Ashoaib

Posts: 3280; Member since: Nov 15, 2013

So decline of samsung n apple start?? well thats not bad

2. MarkArigayo

Posts: 240; Member since: Dec 18, 2013

Samsung is going to start to decline. Galaxy Grand look-like design for most devices made people tired and start to look at another design.

4. Tizen007

Posts: 575; Member since: Jan 07, 2014

This is the first quarter. The second quarter will see a definite increase due to the Galaxy S5. and if they apply their "new form factor" successfully for the Galaxy Note 4 Q4 and 2014 Q1 will be Samsung dominant.

5. Tizen007

Posts: 575; Member since: Jan 07, 2014

This is the first quarter. The second quarter will see a definite increase due to the Galaxy S5. and if they apply their "new form factor" successfully for the Galaxy Note 4 Q4 and 2014 Q1 will be Samsung dominant.

7. tech2

Posts: 3487; Member since: Oct 26, 2012

Its because the market is getting saturated and the chinese brands who are offering much better bang for buck AT lower-mid range phones. Samsung on the other hand, is turning into a premium brand that's why their galaxy S sales are higher and more than any android ever sold. And every Galaxy S outsells previous generation. They've even sold 200 million Galaxy S:http://www.engadget.com/2014/02/24/samsung-has-sold-more-than-200-million-galaxy-smartphones/ It not because of design (which are subjective). People prefer removable battery, better updates and an excellent global customer service.

16. deewinc

Posts: 455; Member since: Feb 21, 2013

Heard about the GIGA? I have a friend who is obsessed with sizes. Now he wants a bigger phone than the MEGA 6"

20. Adithya7184 unregistered

even apple also lost its market share, not only samsung. i love this competition...

37. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Wrong.. They sales are not declining, their overall market share decreased. 2013 Q1 -- > 69.4M 2014 Q1 -- > 89M Increase of 20M in a year. Just this increase is more than Nokia + HTC combined sales in a Q. That's how large it is. Infact the difference between 1st and 2nd place is even greater now. What has changed is that there are many smaller companies which are selling decent phones at very cheap prices. As such the overall marketshare percentage has decreased. Even after that, it's more than 30% of marketshare, way above anyone else can even think.

3. Kuroki

Posts: 183; Member since: Nov 24, 2013

HTC allover again

12. hassoups

Posts: 473; Member since: Jun 06, 2013

Let's get one with straight with people that compare Samsung to HTC: HTC never was, and never will be 1 tenth of the company Samsung is, so let's stop predicting some kind of imaginative downfall because we all know that ain't happening any time soon.

38. ajac09

Posts: 1482; Member since: Sep 30, 2009

? HTC was never had this much market and samsung (and apple) went down due to no one really wanting to upgrade. But samsugns share probably went up now that the gs5 is out.

6. BCMWorld

Posts: 57; Member since: Mar 24, 2014

Samsung loses from 32 to 31, and Apple loses from 17 to 15, now phonearena who is the bigger loser? And why there title all about samsung, to paint them a -ve image than others or what, smh

10. Sauce unregistered

Thanks for that informative post. We clearly know which company you are a fan of.

17. deewinc

Posts: 455; Member since: Feb 21, 2013

No problem at all. You too same as me here =D

8. loveparadise1990

Posts: 15; Member since: Mar 08, 2014

I choose android phone and ipad

22. JC557

Posts: 1919; Member since: Dec 07, 2011

When it comes to phones I gotta catch 'em all...

9. FriendsOfSamsung unregistered

Still a better percentage than Apple, Lenovo, Huawei and any other crap combined

19. nestea unregistered

lol, there are also more released samsung devices than Apple, Lenovo, Nokia and etc. combined together...

11. karkavelas

Posts: 70; Member since: Oct 25, 2013

Anything that goes up,can go down also...

13. androiphone20

Posts: 1654; Member since: Jul 10, 2013

The GALAXY S4 is the hottest Samsung device right now, well at least in the UK http://www.dailymail.co.uk/news/article-2600682/Mobile-phone-catches-fire-owner-leaves-charge-asleep.html A woman wakes up at 5 am and find her PHONE 'sizzling' beside her bed.

14. hassoups

Posts: 473; Member since: Jun 06, 2013

Thank God she wasn't killed *cough cough*

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