Samsung confirms Bixby name, AI assistant to 'control all operations of the touch interface'

Samsung confirms Bixby name, AI assistant to 'control all operations of the touch interface'
The term artificial intelligence has been greatly misused by phone makers and tech reporters alike lately. After Amazon made a hit with its Alexa virtual butler on the Echo home gadget that sold millions, Google came up with its Assistant, Apple boosted the Siri capabilities, and Samsung will reportedly come up with Bixby for the Galaxy S8, based on its acquisition of Viv Labs.

They are all called AI by the marketing departments, but are in fact glorified voice recognition and machine learning software with limited functionality beyond predetermined commands, or answers to a follow-up question or two. Samsung, however, seemingly has larger ambitions for Bixby, as it reportedly plans to incorporate it throughout the Galaxy S8 interface, individual apps included, and even place it into its Internet of Things network of smart home appliances, for instance.

This rumor just got semi-confirmed by Samsung's own privacy info page on its Italian website. Not only is the virtual assistant indeed listed as Bixby in the documentation, but, according to Google Translate, "you can control all operations with the touch interface using voice commands with Bixby." The privacy document has been last updated two weeks ago, and seems to refer to all of Samsung's "mobile devices," so the Bixby helper could eventually debut with the S8, and make its way downstream to the A-series, or even Samsung's lowly J-class at some point. As to how exactly will Bixby let you command the interface with your voice, remains to be seen two weeks from now when Samsung takes the stage to intro the S8.

source: Samsung via Galaxyclub

Related phones

Galaxy S8
  • Display 5.8 inches
    2960 x 1440 pixels
  • Camera 12 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 835, 4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3000 mAh
  • OS Android 9.0 Pie
    Samsung One UI


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless