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Samsung is using the Force to sell more phones, tablets and smartwatches

By Alan Friedman

Published: Nov 14, 2019, 12:54 PM

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Now that Disney+ has been launched, Star Wars fans are binge-watching the movies, viewing The Mandalorian and pulling out their lightsabers. And with the theatrical release of Star Wars: The Rise of Skywalker due next month, it makes sense for two Galaxies to combine. There is the Galaxy from far, far away, and the Samsung Galaxy line of wireless mobile products.

Samsung announced today a holiday collaboration with Lucasfilms that includes a video about a dog that resembles iconic Star Wars character Chewbacca (the Wookie of the year). The video, which will surely end up as a 60-second commercial played during the holiday shopping season, features several Samsung Galaxy devices, a sitcom-like plot and hidden Star Wars references. A young boy tries to convince his dad to rescue the Chewbacca dog. At first, dad refuses so the kid tries to send a less than subliminal message to his Dad's Galaxy Tab S6. This kid wants the dog so much, he has a picture of the pooch on his Galaxy Watch Active 2. Dad gives in and takes the kid to the pound only to find that it's too late; another family is about to grab Chewy. But the pound has another animal that resembles a different Star Wars character and we assume that this animal becomes the kid's new pet.

Samsung says that "The story of the campaign film is about a family using Galaxy devices to communicate seamlessly across their devices to make their holiday dreams come true. With the connected ecosystem amongst Galaxy Note 10, Galaxy Note 10+, Watch Active2 and Tab S6, the film tells that amazing things are possible."

"Samsung Galaxy products are designed for pursuing passions, and Star Wars fans are some of the most passionate fans there are. We are always looking for new ways to enhance the mobile experience, and with Star Wars: The Rise of Skywalker coming to theaters this December, we saw the perfect opportunity to bring together the best Galaxy devices with the best story in the galaxy."-Stephanie Choi, Senior Vice President, Head of Marketing Team of Mobile Communications Business Samsung Electronics

Samsung also teases Star Wars fans by saying that the video is just the tip of the iceberg as far as this collaboration goes. As we get closer to the premiere of Star Wars: The Rise of Skywalker next month, the company says that fans of both Galaxies "can expect more excitement to come."

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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Samsung is using the Force to sell more phones, tablets and smartwatches

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