Samsung is using the Force to sell more phones, tablets and smartwatches



Now that Disney+ has been launched, Star Wars fans are binge-watching the movies, viewing The Mandalorian and pulling out their lightsabers. And with the theatrical release of Star Wars: The Rise of Skywalker due next month, it makes sense for two Galaxies to combine. There is the Galaxy from far, far away, and the Samsung Galaxy line of wireless mobile products.

Samsung announced today a holiday collaboration with Lucasfilms that includes a video about a dog that resembles iconic Star Wars character Chewbacca (the Wookie of the year). The video, which will surely end up as a 60-second commercial played during the holiday shopping season, features several Samsung Galaxy devices, a sitcom-like plot and hidden Star Wars references. A young boy tries to convince his dad to rescue the Chewbacca dog. At first, dad refuses so the kid tries to send a less than subliminal message to his Dad's Galaxy Tab S6. This kid wants the dog so much, he has a picture of the pooch on his Galaxy Watch Active 2. Dad gives in and takes the kid to the pound only to find that it's too late; another family is about to grab Chewy. But the pound has another animal that resembles a different Star Wars character and we assume that this animal becomes the kid's new pet.

Samsung says that "The story of the campaign film is about a family using Galaxy devices to communicate seamlessly across their devices to make their holiday dreams come true. With the connected ecosystem amongst Galaxy Note 10, Galaxy Note 10+, Watch Active2 and Tab S6, the film tells that amazing things are possible."


Samsung also teases Star Wars fans by saying that the video is just the tip of the iceberg as far as this collaboration goes. As we get closer to the premiere of Star Wars: The Rise of Skywalker next month, the company says that fans of both Galaxies "can expect more excitement to come."

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9 Comments

1. NarutoKage14

Posts: 1346; Member since: Aug 31, 2016

They're also using it to sell refrigerators. I saw a Samsung fridge with Rey plastered on it at The Home Depot last night.

2. LordDavon

Posts: 179; Member since: Sep 19, 2011

My wife loves this commercial. She kept giggling about for a few minutes after it aired.

3. VariableCheapskate

Posts: 196; Member since: May 29, 2019

Good luck selling anything with the Star Wars brand on it in 2019, Disney utterly murdered it in just three years.

4. tedkord

Posts: 17463; Member since: Jun 17, 2009

They couldn't kill it any worse than Lucas did with the second trilogy.

5. DarthJarJar

Posts: 67; Member since: Feb 01, 2018

You clearly don’t know about the JarJar theory.

9. VariableCheapskate

Posts: 196; Member since: May 29, 2019

Nah, stores could at least sell expired M&M's promoting The Phantom Menace. The Last Jedi has its own ET Atari 2600 Cartridge landfill with all the toys and who knows what other unsold merchandise. Even Mark Hamill can't discuss Episode IX on Twitter without throwing shade.

6. cmdacos

Posts: 4318; Member since: Nov 01, 2016

Cute commercial

7. lyndon420

Posts: 6876; Member since: Jul 11, 2012

This new movie better renew my respect for the franchise!

8. chenski

Posts: 780; Member since: Mar 22, 2015

They should do a star wars edition of their flagships

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