Samsung says the Galaxy S8 and S8+ are made for summer
The company conducted a survey - in which 1,000 smartphone owners participated - and found that smartphone use increases 42% in the US during the hot summer months. Moreover, Samsung found that 61% of the users who participated in its survey were "worried about how well their phone is protected from water, sand, dust, and other elements." Naturally, since the Galaxy S8 and S8+ are both dust- and water-resistant, Samsung says that they're "designed to endure the enticing elements of the outdoors".
To be fair, plenty of other flagship phones currently on the market are also dust- and water-resistant, but we certainly can't blame Samsung for touting these capabilities.
According to Samsung, other features that make the Galaxy S8 and S8+ perfect for summer include their high-end cameras, the dual-curve Infinity Displays, the expandable memory, and all-day battery life.
To showcase the Galaxy S8 series and its summer prowess, Samsung is opening Galaxy Studios - pop-up stores that provide "access to product experiences, interactive activities, summer parties and events." Throughout the summer, customers will be able to find Galaxy Studio pop-ups in Dallas, Los Angeles, San Francisco, Washington D.C., and Chicago.
Samsung also kicked off a Made for Summer campaign at its Samsung 837 technology playground and digital store located in Manhattan, New York City. From now and until Labor Day (4 September), Samsung 837 is hosting weekly musical performances, photography workshops, sunset rooftop screenings, and more. During these events, fans will be encouraged to "capture, create and share their favorite summer moments using Samsung's latest technology" - including, of course, the Galaxy S8 and S8+. You can find a schedule of Made for Summer events at this Samsung website.