Rubin: Expect Android updates to eventually happen just once a year

Rubin: Expect Android updates to eventually happen just once a year
Hoping to put an end to the fragmentation that has resulted in a caste system amongst Android phones, Google VP Andy Rubin says that the company will eventually update its open source OS only once per year. It has been a rocket ship ride during the last 7 months for Android with non-stop product launches going from strength to strength, with each launch bringing something new and powerful to both hardware and software. The fun began in November with the launch of Android 2.0 and the Motorola DROID. Before you could say flagship, the Android 2.1 Nexus One was released and while the DROID finally received its 2.1 upgrade, HTC introduced a number of models including the Droid Incredible and the upcoming EVO 4G. This left an angry mob of pitchfork bearing Android 1.6 owners, ready to march on Mountain View to complain about the growing divide between the Android haves and have-nots.

Rubin said that the speed at which Android updated itself these last few months was necessary for the OS to become a legit consumer choice. Now, he says that the need for such speed is no longer required. The executive said, "Our product cycle is now, basically, twice a year, and it will probably end up being once a year when things start settling down, because a platform that's moving-it's hard for developers to keep up. I want developers o basically leverage the innovation. I don't want developers to have to predict the innovation."

source: MercuryNews

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5 Comments

1. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

First to comment, now what do i win...

2. DigitalMD

Posts: 226; Member since: Feb 17, 2010

Great, here's a marketing guy's thinking on how to do hi tech......SO Google want's to be just like Microsoft when they grow up. PERFECT.SO what OS do all the tech savy people move on to after that happens and everyone loses interest????

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

digital, the speed at which they update now is insanity. with the different overlays on the android OS its impossible to keep all the phones up to date. you have about 2/3rds of android owners riding 1.6 or lower and the smallest % ride 2.2 While the updates have added a slew of new features, there isnt a reason they couldnt have waited and instead of launching 1.6 launched it as 2.0 or 2.1 with everything together which would have more phones on the newer OSs. If they sit on in for a bit longer before releasing they can give it to the manufacturers like moto and HTC so they can start upgrading their custom OSs faster and get the new product out at relatively the same time as google officially releases it. On the flip side.. if you own a phone with a vanilla OS its quite fun to always have something new to play with.. lol. But it hurts the sales of the custom OSs that dont get updates nearly as fast.

4. DigitalMD

Posts: 226; Member since: Feb 17, 2010

Ok, wait and see. I have owned and developed on a lot of phones including Windows and Android. One year equals infinity to a lot of people, Android is the hot ticket because of its rapid innovations If the hardware takes a leap every three months and it does), then waiting a year for software to take advantage of innovation is stale. Google can emulate Microsoft if they want Even Nokia gets more than one update a year out. Of cousre individual developers will step in as they have with rooted ROMs, but the vendors and cell carriers continue to try to lock the phones down as is their nature. Good luck with that staleness Google.... And by the way, HTC and Motorola are not in the business of upgrading software. Yes they do some of that because they have to, but it cost them money , whereas selling new phones makes them money, so guess where their priorities are set.

5. dsg_cobra

Posts: 35; Member since: Nov 25, 2009

as a company wise yes the manufacturers will be disappointed, but no one else is making new phones all the time with new os. and as a consumer and employee of verizon wireless. i am glad to hear the slow down of new operating systems. Their has been so many updates and their is a laundry list of known issues that have yet to be resolved and are said to be under investigation and possibly will be fixed in future updates. so its fustrating as a consumer / customer service rep who gets yelled at for a phone force closing all the time and resetting and yahoo being off and on with updates.

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