Report says that new Apple iPad sales are sluggish after that strong start

Report says that new Apple iPad sales are sluggish after that strong start
Perhaps the fact that the new Apple iPad wasn't sold out in brick and mortar stores on launch day was a clue. Even the lack of long lines that had become a hallmark of Apple launch days should have been seen as a sign that something was different this time. Sure, Apple said it sold a record 3 million units during the launch weekend, and pre-order inventory was sold out, but this third iteration of Apple's tablet doesn't seem to have the legs that the Cupertino based tech titan's mobile devices usually sport.

According to a report from Want China Times, Foxconn employees are reporting a major slowdown in the production of the new iPad. One employee, who works on the tablet's assembly line in Shenzhen, noted that in February workers received overtime as production of the iPad moved into high gear with 150 to 180 units assembled per hour. In March, the Foxconn employee said that things slowed down quickly and sometimes workers wouldn't even get in 5 days of work during a week. He claims to have had 10 days off last month himself due to a slowdown in sales of the device. This lack of sales also led to the shutdown of 3 of the 20 assembly lines dedicated to the tablet. Those lines are now producing a new product entirely.

The slowdown in Apple iPad sales has also affected "scalpers" in Hong Kong, according to the Chinese paper. Instead of the 30% margins they usually get from hawking Apple devices, the word is that they are feeling "overstocked" and are unable to secure those juicy profits like they have in the past.

Are we in the midst of a seminal change in Apple's fortunes, or is this merely a Foxconn employee blowing off steam? Either way, we won't know for sure just how well or how poorly the new Apple iPad is selling until Apple's next quarterly report.

source: WantChinaTimes via AndroidAuthority


Related phones

iPad 3
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A5X, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 11560 mAh

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95 Comments

1. remixfa

Posts: 14605; Member since: Dec 19, 2008

FIRST! lolz

26. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

What good news...... whoa!

29. RazaAsad

Posts: 100; Member since: Nov 24, 2011

I hate it when people write "first" but for the first time I had a smile for a "first" because it is you. I learned that you are an old user of the web site and always come up with impartial and good comments which I like to read. so for the first time thumbs up. I like apple ipad (not more than Samsung n Asus) but I guess this new tab didn't bring something remarkable to boast off. I didn't think that it would cause low sales (apple fans would buy anything from apple) but no long lines on launch day gave a clue of lower future sales. If a tab with win8 does not meet my expectation (my expectation also include a reasonable price) I will go for Samsung tab with a pen :).

53. Lucas777

Posts: 2137; Member since: Jan 06, 2011

ha impartial? and as for ipad there have been analysts from 13 mill and below… i think it will be a typical apple launch-- not a record breaking one though

66. JeffdaBeat unregistered

I don't get why this report from an anonymous source holds any more truth than the sources that swore they were making a smaller version of the iPad or the ones that said the iPhone 4S would have a larger screen. Again, I know hating Apple is the fun thing to do, but be consistent. A rumor is a rumor. Everyone threw their hands in the air, praising God that there weren't a lot of lines for the new iPad when it launched and that the stores had the iPad in stock. Everyone thought, the iPad isn't selling well. Turns out, most folks bought the damn thing online and Apple actually had stock. Plus, Apple sold a record number of iPads. I'll be written off as making excuses for Apple, but I don't think that's fair. Don't shun one rumor and then turn around and act as if another rumor is gospel.

71. remixfa

Posts: 14605; Member since: Dec 19, 2008

normally i dont put much stock in rumors, but when you couple that with the fact that there were almost no lines at all, no one ran out of stock for the first apple mobile device EVER, and junk like that... it makes it very believable. Yea, people bought online. But there are also normally lines down the road waiting to get an ipad. Its not like they had that much more in store than normal. Instead of having like 5-10 per store, they had 10-15. Any regular apple launch line would have eaten that. Normally the projections for apple's sales are quite kind and high.

82. Lucas777

Posts: 2137; Member since: Jan 06, 2011

wait im kind of confused.. im not saying that the 13 million one is accurate-- or any of them actually... im trying to say that there were rumors of up to 13 million and below meaning no one really knows.. and i agree about the online thing-- it has been rumored that apple produced a large amount more as well were u replying to me or making a general statement.. cause im not trying to diminish or inflate the ipad 3 launch-- i think it will just be a typical one

72. remixfa

Posts: 14605; Member since: Dec 19, 2008

thanx raza. yea, the first thing is annoying, so when i get a chance i throw it back at them. :) lol Im not very excited about the tab2. its not much of an upgrade. I cant chastise apple for that crap and then praise samsung for the same thing. The Note 10.1 is a much more reasonable purchase if the price isnt sky high.

75. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

C'mon remixfa, I wouldn't expect that from you! lol

76. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol :) im allowed to goof off from time to time too :) besides, it kept someone else from doing it. :)

81. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Well at least it was some light hearted fun! Not like some people who make it their life’s work to say FIRST! lol

2. rd_nest

Posts: 1656; Member since: Jun 06, 2010

whoa!!

3. remixfa

Posts: 14605; Member since: Dec 19, 2008

ok, waiting for the usual iDefence team to rush in. Tell us about sales and all that stuff. You cant win every round. In fact apple rarely won a round until the iphone. They've had a hell of a run though. If only they would have done it ethically. Maybe the word is finally out and people are becoming disenfranchised by it? One could only hope. Then again, rereleasing the same item over and over again with a minuscule change and a monster price tag cant keep you on top for too long. PS, love the graph on the bottom about the loss of tablet dominance. That should be its own article though. Be great for the board mudslinging which keeps the post count high . lol

7. tedkord

Posts: 17307; Member since: Jun 17, 2009

I assume the argument will follow basically the same evolution the smartphone one did. Smartphones went like this: 1) Android is just vaporware 2) Android will never sell as much as iOS. 3) Apps are what matter, Android will never have a huge app market 4) There's only one iPhone, Android is only winning in market share because there are hundreds of Android phones, and they give them away for free and besides most Android phones are returned and Google is lying about how many activations they get every day and most folks who buy and Android phone think they're buying an iPhone because Android is a direct copy of iOS what with the rectangle shape and icons... So, I'm assuming we're going to ship step 1, go from step 2, which we've already passed, to a brief step 3 and on to step 4, the rationalization phase, in which we're educated about how Android winning has nothing to do with the Android experience, but is all due to iOS being so awesome that only the richest and smartest are worthy enough to buy it.

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Or for example: "Android is winning only becase Apple is losing..." LOL!

24. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Yeah thing is, most of the Android Devices are much more capable and reliable than Apple. Examples? Xperia S and Galaxy S2/Note VS iPhone Sony Tablet S, Galaxy Tab and Transformer Prime vs iPad Walkman Z and Galaxy Player 5.0 vs iTouch Yes, they are all better. Don't you even start comparing a company like Crappl to legends like Sony and Samsung...

60. thelegend6657 unregistered

Galaxy player and Walkman z sucks Tablet and phone yes you made a point cause I am getting bored of iPhone But the iPad still have a larger ecosystem That's why my father is waiting for the iPad 3 to be launched in Malaysia so he can get one

62. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Sure, enjoy your overheating piece of crap then... FYI, Both the Galaxy Player and Walkman Z are music players, and as music players, they deliver music way better than any iPod or iCrap available, so yeah, they do own the iTouch hands down. If you're looking for a multimedia device, I don't see why you shouldn't get the PSVita instead.

63. thelegend6657 unregistered

I just live the design of the iTouch

83. gallitoking

Posts: 4721; Member since: May 17, 2011

not better than an ipod... fyi

85. remixfa

Posts: 14605; Member since: Dec 19, 2008

i would take a galaxy5 over an ipod touch any day of the week. all the exact same arguements between an sgs and an phone4.. except without the ability to make calls.

65. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

If you think both PMPS suck then you are lying.... Both have better audio quality, both have better processors, better design, better headphones bundled and a lot more Loled @ larger ecosystem. Ever heard of Kies and Sony Entertainment Network? Oh you are buying a portable music player because it looks good? Lol...

67. thelegend6657 unregistered

Kids sucks and the design of the player makes me Think WTF ? The Sony has a not bad design but I still like my iTouch more

68. thelegend6657 unregistered

KIES* Btw my dad sync his gs2 with iTunes

70. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Well guess what, I have an iTouch 3Rd generation, and I WISH I had a Walkman Z or a Galaxy Player. Not only do both use Android, and have proper processors for games like Shadow Gun + Games from Tegra Zone, they have a much much better sound quality than an iTouch, more expensive headphones bundled, and have a true design unlike a brick.

78. -box-

Posts: 3991; Member since: Jan 04, 2012

@thelegend Galaxy Player and Walkman Z aren't comparable to the ipad, because they're Android-runing media players with 5" or smaller screens. The ipad is a giant ipod with 9.7" screen, with different apps designed for it to be used more like a computer than a typical media player (or phone). While the ipad does (for now) dominate the tablet arena in terms of apps, Android's not far behind. The ipad's dominance came from the fact it used the same coding as the ipod/iphone but with different resolutions, making app development a relative breeze, especially if the developer had prior experience with ios devices. Personally, I'll hold off on a new device until Windows8 comes out

13. rf1975

Posts: 264; Member since: Aug 01, 2011

Now people have lot of option out there. These days lot of people look for cheap and best TAB. That 44.6% android thanks to Kindle fire.

14. HTCFreak

Posts: 156; Member since: Jul 17, 2010

And i was waiting for all the android users to critique everything about apple...

34. gp284

Posts: 120; Member since: Feb 25, 2012

lol yeah

36. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

honestly i'm surprised anyone went for the iPad 3 at all... from everything i heard there's really nothing different than the iPad 2...

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