Report: Apple to ship 4 million 9.7-inch iPad Pro units in the first half of the year

Report: Apple to ship 4 million 9.7-inch iPad Pro units in the first half of the year
Thanks to the new lowered price of $399 for the Apple iPad Air 2, that model will lead all iPads in the number of units shipped during the first half of this year. The just announced 9.7-inch Apple iPad Pro will ship 4 million units during the same time frame, according to Digitimes' research arm. The $100 price cut in the iPad Air 2 is expected to cannibalize sales of the Apple iPad mini 4.

The 9.7-inch iPad Pro fills a gap in Apple's iPad product line between the 12.9-inch Apple iPad Pro, starting at $799, and the iPad Air 2 which started at $499 prior to the price cut. The 9.7-inch iPad Pro starts at $599 for the Wi-Fi only 32GB model.

If Apple was hoping that the 12.9-inch iPad Pro would reverse the drop in quarterly iPad shipments, it really must harbor these hopes for the 9.7-inch iPad Pro. Still, the overall tablet market is fragile enough at this point that Apple expects to see more demand for the iPad Air 2, thanks to a price cut. Unlike smartphone buyers, those purchasing tablets seem to be immune to some of the things that drive phone sales, such as specs. There is no two-year replacement cycle in the tablet market.


source: Digitimes

Related phones

iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh

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15 Comments

1. dubaiboy78

Posts: 446; Member since: Sep 19, 2014

DOA...

6. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Don't think so.

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's a standard ipad release with a $100 increase in price for the words pro written on the box. Sadly a large group of idiots will still but it and pretend it can actually be used for productivity.

12. j2001m

Posts: 3061; Member since: Apr 28, 2014

I was up for one to it was noted at only having 2g. Of ram, I wil, now not be buying it apart from if the review websites say it's way faster

14. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

It will be way faster than any other tablet including the 12.9in pro.

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

It's a beast but so is the Air 2 and I'm pretty sure I'm going to be getter it over the Pro.

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Actually I won't be getting the Air 2 but my mom will lol.

7. xondk

Posts: 1904; Member since: Mar 25, 2014

Marketed as PC replacement, yet has less ram then the 12" ipad pro... And why would people limit themselves to iOS compared to windows(linux and whatnot that can do a heck of a lot more?

9. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Agreed. If it ran on x86 chipset I'd agree to an extent. PC replacement is a marketing term. Seriously guys can I even run After Effects on this?

11. Finalflash

Posts: 4063; Member since: Jul 23, 2013

No but have you tried angry birds on a 12 inch touch screen with 4 speakers?

13. catze86

Posts: 731; Member since: Dec 07, 2015

I ve tried it on Tab Pro with Kenwood Sound System

16. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I haven't but smartphones and tablets are for light gaming. It can't be PC "replacements"

8. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

Ship? Yes! Sell? Probably No! With all unsold but shipped iPads they will recycle it and release iPad SE 3 years later and compare it to this 9.7 so-called-pro iPad! Innovation Innovated!!!

15. oozz009

Posts: 520; Member since: Jun 22, 2015

Yes. But no "picture-in-picture" yet, hence there I still work to be done Google!

17. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Not a worthy upgrade from an iPad Air 1+2. It's essentially the exact same thing with a pointless camera upgrade. Sure it has Apple Pencil support and it has a keyboard accessory. But guess what? Those come at an extreme price premium that'll make it cost nearly as much as an entry-level Surface Pro 3 with all MS accessories included. Heck, even for a nerd who needlessly spends most of his spare money on gadgets I couldn't make myself buy the new iPad Pro.

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