RIM sponsoring this year’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest

RIM sponsoring this year’s Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest
In a few days, Dick Clark will be bringing in the New Year for the 40th year in a row. This year, however, RIM will be picking up most of the tab while promoting its "Be Bold" campaign. Team BlackBerry took to its blog yesterday to announce that this year, Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest will be sponsored by BlackBerry.

The post says it will “start by taking center stage in the USA’s biggest New Year’s Eve party.” While there isn’t any specific info on how lavish RIM’s contributions will be, it is asking people to tweet their Bold resolutions for 2012 with the hashtag #BeBold.

The show is already slated to include 29 musical performances throughout the evening in several cities around the world, including Lady Gaga, Justin Bieber, Pitbull, Hot Chelle Rae, Florence + The Machine, Gym Class Heroes, Nicki Minaj, and Beyonce to name a few. While that is a tough lineup for RIM to add too, hopefully they will bring us something even more exciting this NYE.

source: BlackBerry Blog via BerryReview



1. JeffdaBeat unregistered

I kind of wish they would have put this money towards research and development for their products...or even in finding new talent...

2. derricob

Posts: 25; Member since: Jul 18, 2010

Exactly. It's good for marketing purposes, but when people go into the stores or online to get their new Blackberry they'll see that it's nothing "Bold" about it other then the price tag. Crazy they expect people to pay the same price or higher for their outdated phones, when you can get a High-end Android, iOS or even Windows phone w/ better specs, apps, games, displays, etc.

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