RIM says BlackBerry moving music up a notch to 2.0
RIM co-CEO Jim Balsillie made some news today, mostly talking about enhanced revenue streams for those with content for cellphones. At the Cannes music festival, during the Midem conference lead sponsored by the BlackBerry manufacturer, Balsillie said that music on the 'Berry will surpass the sounds on the iPhone 3G. Saying that mobile music has gone up a notch to "music 2.0", he discussed how the music content providers had by necessity, regained control over their product to bring in more money. Balsillie said that the music industry would be unrecognizable in five years. The RIM executive also talked about the upcoming BlackBerry Application Center and how RIM was currently "ingesting" apps for a March opening at CTIA. He noted that there would be many music apps available and that the entire Center would be a place for developers to make some money from their offerings. Talking about apps and music, separate reports say that the long awaited Shazam application would be ready for BlackBerry devices in about two weeks. Shazam is a music identifier that allows your cellphone to identify a song and the artist after it "hears" a few snippets of a song.