PNC Bank decides against a Windows Phone app

PNC Bank decides against a Windows Phone app
Pittsburgh based PNC is one of the largest banks in the U.S. As such, it happens to have an iOS, Android, BlackBerry and even a Windows Mobile app. But when it comes to Windows Phone, the bank looks the same way at the platform as it would a counterfeit $100 bill. That's despite word last July that the financial institution was working on an app for Windows Phone that was scheduled to launch last September.

It does seem a bit strange for a financial institution the size of PNC (the company has $271 billion in assets) to decide against a platform that has been growing, like Windows Phone. Kantar called it the fastest growing mobile platform on the planet during 2013 (although it did start from a rather low point). There is plenty of momentum with Windows Phone 8, which should only increase with the soon to be released Windows Phone 8.1.


If you are a PNC customer with a Windows Phone flavored handset, you could vote your displeasure by pulling out your account to a more tech savvy bank (Chase seems to come to mind). You could decide to switch mobile phone platforms (although you would be punishing someone not at fault here) or even better, you could call PNC and tell them you want a Windows Phone app. The phone number is 800-762-2035 (option 2). Good luck!

source: WMPoweruser

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58 Comments

1. Liveitup

Posts: 1798; Member since: Jan 07, 2014

So they won't make an app for the third largest platform. I thought banks were supposed to be smart, maybe Google told them not to after all they are kings at lobbying lol.

2. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Or maybe because the largest share of WP in use, is the 520 which users are known for carrying their cash in their shoe. No loss to bank for a couple other guys that may have a higher end WP. Idk.

4. SleepingOz unregistered

" is the 520 which users are known for carrying their cash in their shoe." OMG! You just made my day. LMAO!

14. akki20892

Posts: 3902; Member since: Feb 04, 2013

Wow, what kind of person r u? Making a fun of lower class people. It's not make you cool person. Their situations are different then you, try to understand, you will not feel because you r not there.

22. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Hey, he was just calling it like it is. He didn't mention that a Nokia 520 is basically just a burner smartphone preferred by criminals for its low cost, lack of a front camera, and non-reflective black styling.

35. sgodsell

Posts: 7368; Member since: Mar 16, 2013

Microsoft has sent out mixed signals. Microsoft and Nokia released back in February 2014 not 1, but 3 forked Android phones. With a billion Android phones being sold this year alone. It made sense for Microsoft to put Microsoft's apps and services on their Android phone. Since WP was not generating the needed sales or revenue.

41. -box-

Posts: 3991; Member since: Jan 04, 2012

Or they're the type of person to not spend money frivolously, and to get the best device that suits a miserly budget, which the 520 would certainly qualify for. Folks who are rich are either rich because they've made or inherited more than the normal amount of money, or because they saved and didn't spend their entire paycheck.

3. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Third largest =/= large user base. That being said though, doesn't make much sense to me. I would think they'd have an app because it's a MS product.

5. SleepingOz unregistered

3rd largest platform with like 3% of all smartphone users, hmm..

11. Scott93274

Posts: 6033; Member since: Aug 06, 2013

That may be true, but a lot of the Windows phone growth is in Europe, I'm sure the market share in the US is much smaller, and because this is an American bank, they couldn't care how well the phone is doing in Europe. Also, I have to laugh at the comment saying it was the fastest growing mobile OS in the market, it went up a percentage or two in a year, practically doubling its market. If it continues to grow at that speed, it might overtake Apple in 10 to 15 years.

20. jroc74

Posts: 6023; Member since: Dec 30, 2010

I stopped trying to ague about the fastest growing articles, posts....must be some type of business, statistical math or something. All I know is I see the iPhone and Android waaaaay at the top...and WP, BB waaaaay at the bottom. WP launched in 2010...and its still fighting BB for 3rd or 4th place.. If amazing growth is from 0 to 3% in 4 years......my goodness....I guess you have to make a positive spin with anything... Compare that to Android and the iPhone in 4 years after they launched...and it looks very pitiful for WP.

21. PBXtech

Posts: 1032; Member since: Oct 21, 2013

If someone gets to be obnoxious, I just remind them Android is the fastest growing tech in human history. Can't really top that.

33. Edmund

Posts: 656; Member since: Jul 13, 2012

and the most exploited and vulnerable too.

44. SamDroid unregistered

I won't bother posting links. Do your research.

30. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

3% of 1.5 billion plus people who use smartphones. What a small number indeed!

34. sgodsell

Posts: 7368; Member since: Mar 16, 2013

It was mentioned back in March 2014 that WP in its entire lifetime has only sold 50 million WP devices. Now compare that to just last year (2013). 800 million Android phones, 150 million iPhones. This year alone (2014) a billion Android phones are to be sold. I guess that is why Microsoft and Nokia came out with the Nokia X phones phones running a forked version of Android. The phones only have Microsoft's apps and services and none of Google's apps or services. Microsoft is using the Android name to generate the needs sales and revenue, because WP is not generating enough sales or revenue for anyone, that includes Microsoft. They even made WP free to OEMS recently. Microsoft has never been known to give any OS away for free.

37. tigermcm

Posts: 861; Member since: Sep 02, 2009

dude MS get royalties for almost every android being sold. they just want more money thats all

39. brrunopt

Posts: 742; Member since: Aug 15, 2013

Last year alone were ~35M , a huge grow over previous years

48. Scott93274

Posts: 6033; Member since: Aug 06, 2013

They also gave the iPad their Office applications. Thought that was cool until I found out they were subscription based. But still, they're having to depend on the competition to make money these days.

47. Scott93274

Posts: 6033; Member since: Aug 06, 2013

After 4 years? You bet, Android is at 80% It would be higher, but those darn Apple customers are a stubborn bunch. lol

53. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea....do the math...thats 45 million WP users. Take that number.....and read sgodsell's post. His post was even being a lil generous and added 5 million to make it 50 million.

6. jroc74

Posts: 6023; Member since: Dec 30, 2010

With them having an app on Win Mo...I can only assume it isnt being updated anymore...because that makes absolutely no sense to have one on Win Mo and not WP. BB has one....but not WP? Extremely odd...unless again its for the old version of BB and not BB 10.

7. Liveitup

Posts: 1798; Member since: Jan 07, 2014

@Aftershock 520 owners are known to carry cash in their shoes, I always wondered what happened to Miss Cleo, now I know.

8. Awalker

Posts: 1977; Member since: Aug 15, 2013

Why didn't you press the reply button on the comment to respond? Are you a 520 user?

15. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nope, he wanna make 520 popular.

9. Liveitup

Posts: 1798; Member since: Jan 07, 2014

No, but don't knock the 520 it's arguably the best budget device ever manufactured.

10. SleepingOz unregistered

After the OnePlus One and the Moto G.

26. Doakie

Posts: 2478; Member since: May 06, 2009

Dude. The 520/510 is going for $49/$59 prepaid in the USA. They're a much better deal than people think. The hardware is nice, one of the only issues with them is the lack of good Google apps. Other than that they're pretty great. This coming from a guy who owns a Moto G and a Note 3. I have a 521 sitting here on my counter. Fun to play with every once in a while, but mostly useless to me because I'm a very Google centric user. It's kinda easy to live without first class Google apps. But it isn't easy to live without Chromecast support in the Netflix app.

12. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Nope not at the price point of what the 520 goes for. Its the best budget device you can get for next to nothing.

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I would just advise WP users (I will be rejoining the ranks on Monday) to vote with their wallets. Stop using services and products that don't cater to you or your lifestyle.

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