China's second largest smartphone manufacturer is coming to the U.S.

Now that Oppo has officially announced its 10X lossless zoom feature, and a 5G phone, its next big plan is to invade America. Even though this might not be the best time for a Chinese manufacturer to crack the U.S. market, Oppo shares the same Chinese based parent as OnePlus, and the latter has enjoyed tremendous success in the states. The OnePlus 6T is the first OnePlus phone to be sold via a U.S. carrier (T-Mobile), and the company was just named the fifth most popular premium smartphone vendor in the U.S. by IDC.
Still, some Oppo features have ended up on OnePlus models, and it is possible that the 10X lossless zoom will first hit the states via an upcoming OnePlus phone. If Oppo does go through with its plans to come to America, it will need to come up with an identity of its own. OnePlus is known as the "flagship killer," providing features found on handsets costing much more money.
Since Oppo is not a brand that the average Joe or Jill in the U.S. would be aware of, one of the company's previous innovations, also involving the camera, bypassed the states completely. Back in 2014, the Oppo N3featured a motorized rotating 16MP camera that allowed the user to employ the camera for a regular photo, and flip it to the front for a selfie.
According to Counterpoint Research, during the last quarter of 2018, Oppo had an 8% global market share, good for fourth place world-wide. In China, Oppo had a 21% slice of the smartphone pie during the fourth quarter. That put it in a tie for second place (with Vivo), just a couple of basis points behind Huawei's leading 23% share.